Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.

1. Key stats for 2016
RETURN ON INVESTMENT AND DRIVING
SALES WITH EXPERIENTIAL

2. Getting a tangible return
on your experiential
investment is crucial for
every brand.
Find out what’s
influencing ROI with
these key stats.

3. Source: Bing search trends
Engaged consumers buy 90% more
frequently, spend 60% more per
transaction and are 5x more likely to
indicate a brand is the only one they
would purchase in the future
Source: Rosetta

4. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute
of consumers purchase
the product or service
promoted at the event
or visit
65%

5. Source: Pew Research CenterSource: Center for Exhibition Industry Research
of brands realise an ROI of between 3:1 to 5:1 at an
experiential event
48%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

6. of brands say they will execute more event and
experiential programs this year compared to last year
79%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

7. Source: Leaderswest Digital Marketing Journal
of consumers have purchased the product or service
after the event at a later date
87%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

8. Source: Leaderswest Digital Marketing Journal
of event and experience participants that purchase the
product or service then become a regular customer
70%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

9. Source: Nielsen
is the age range most
likely to buy on-site
25-35
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

10. Source: 2015 Global Digital Marketing Report from Razorfish
of consumers said
that live events are
more effective than TV
commercials
87%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

11. of event professionals said that their adoption of mobile
event apps has produced a positive return on investment
Source: State of Mobile Event Technology GuideBook
91%

12. Source: Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders
believe customer experience
is a better way to build
brand performance than
communications
81%

13. increase recorded in experiential activations in 2014
54%
Source: Pearlfinders Gobal Index 2015 report

14. BEcause is an experiential
marketing agency, dedicated
to building brand love.
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