17. WHY PEOPLE REDUCE CABLE PACKAGES
Reason Broadband Users Cut TV From Subscription Packages
Source: Ericsson ConsumerLab TV & Media Report, 2015
18. #1 REASON? COST.
Reason Broadband Users Cut TV From Subscription Package
Source: Ericsson ConsumerLab TV & Media Report, 2015
19. #2 REASON? CONVENIENCE.
Reason Broadband Users Cut TV From Subscription Package
Source: Ericsson ConsumerLab TV & Media Report, 2015
20. STREAMING SERVICES HAVE GONE MAINSTREAM
Share of US Millennials Who Use Select Streaming Services, By Age
Source: BI Intelligence US Millennials Survey
21. AND IT THREATENS CABLE
Share Of US Pay-TV Subs Who Subscribe To OTT Services (2015)
Source: ITG Investment Research