15 Sales Trends for 2015

As we head into
the fourth quarter
of 2014, the best
sales managers
and VPs are pushing
to finish the year strong – but
they’re also already looking
ahead to 2015.
15sales
trends
for
2015

Technology, along with an
endless supply of information,
is changing the way
customers buy.

Customers are raising their
expectations on a daily basis.
is changing the way
customers buy.

Customers are raising their
expectations on a daily basis.
There is more competition
for every sale.
is changing the way
customers buy.

How are
top sales
organizations
responding?

15sales
trends
Here
are
to consider when creating your
2015 sales strategy.

Silos and competing
budgets make true
integration next to
impossible. Improve
this by making
fundamental changes
to your strategy.
1Integrate your
sales and marketing.

Mobile usage has over 75%
of customers using their
smartphones to shop.
The numbers continue to rise
and if your sales force isn’t mobile, they are
losing an edge over the competition.
2Go mobile.

These may include
tracking systems, big data,
targeted presentations,
social selling or displays
and demos.
3Identify activities
that lead to results.

Look for opportunities to reward
your team for growth over
a previous time period,
a specific-product focus,
progress-to-goal or
month-over-month progress.
4Reward for
improvement.

Use choice architecture to
break down bigger goals
into smaller milestones;
then reps choose how
high to set their sights over the
short-term.
5Collaborate
on goal-setting.

In the long run, a CRM can
make a sales force more
productive in many ways.
Reinforce and reward
reps for loading accurate data.
Connect
with your CRM.6

Coordinate your sales
contests with advertising
campaigns, sponsorships
and events to convert
the most leads and
prospects into sales.
7Ride the waves.

Once you determine your priorities
for 2015, carefully lay them out
into an actionable roadmap
for your team.
8Keep things simple.

The “N-Effect”
demonstrates how we get
more competitive when we
have fewer competitors.
Go head to head with sales incentives.
9Go head to head.
vs

Innovative sales managers
are implementing ways
to visualize their data and
visually show progress to
goal for individuals and teams.
10Make goals visual.

Sales reps that are not using
social media are falling
behind. Work with your
marketing team to understand
how you can reinforce key messages
to support the company’s brand and
create your own online presence.
11Get social.

Mobile learning tools are set
to expand throughout 2015,
dishing out big learning
objectives in small chunks to
ensure reps and channel partners
understand key selling points.
12Learn to earn.

Up to 77% of all of the
decisions we make are
based on emotions. Get inside
the heads of your sales team, channel
partners and customers to understand
their emotions and biases, then tailor your
messages to win them over.
13Get inside
their heads.

There’s always an unofficial
“buzz factor” going around
your sales organization.
Understand who the thought
leaders are in your sales force
and look to them to generate
positive buzz for your critical initiatives.
14What's
the buzz?

Sophisticated customers
don’t want to be “sold.”
Successful sales teams in
2015 will do their homework,
connect with customers,
understand their priorities and
bring them provocative ideas
that produce results.
15Stop selling
already.

What
message
are you
sending?
Is it
relevant?
Current?
Download
this list of
ideas and
trends for
2015 to help
make sure
you’re
prepared
to change
the game
within your
sales organization.

BI WORLDWIDE uses the principles of
behavioral economics to produce measurable
results for our clients by driving and sustaining
engagement with their employees, channel
partners and customers.
FOLLOWUS...

15 Sales Trends for 2015

Recommended

Recommended

More Related Content

Featured

Featured (20)

15 Sales Trends for 2015