Powering the Proximity Marketing with the Physical Web
The Physical Web is a concept that is quickly becoming a movement. With Google's launch of the public Chrome version 49, 800+ million Android smart devices are beginning to come online as Physical Web ready scanners. On the Physical Web, brands can give users instant access to more information about their products. Restaurants and retail can share useful information to entice customers and give more convenient access than they can get from a poster – right there, in that moment, or they can save the experience for later like a regular browser bookmark. Companies can give visitors access to content quickly. Fast access to content without complicated searches. It is just there… ready and waiting for anyone to pull it right out of the air. Ordinary things and places can now become interactive. With PHY.net & the Physical Web, existing campaigns that build awareness and prompt action can even answer questions while they’re top-of-mind, or even help close the sale right there on the spot. PHY.net helps manage the Physical Web, coordinating deployment, content management, CONTEXT management, beacon monitoring, security and maintenance. Each beacon comes with a unique phyID. A unique six-character identification code assigned to each beacon managed by PHY.net. phyIDs are embedded in the broadcast of each URL and this same phyID is used at the platform level to manage content and context. With that phyID, administrators can manage beacon destination URLs from anywhere… at any time… in an instant… individually… or at pre-scheduled times. Or, if needed, in bulk - hundreds, thousands, or tens of thousands at once. Organizational Tools - Especially useful for large installations, events, and accounts with a team of administrators. API Controls – With our RESTful API, we are able to provide interactive technical documentation and SDKs for nearly every platform, meaning you can incorporate the Physical Web into your existing apps. Performance Reporting - Metrics to help quantify campaigns and beacon health monitoring and notifications of changes of condition. Security Features - Multi-User Management - Anti-Hijacking - Anti-Spoofing… as well as enterprise-ready compliance with EU standards. Intelligence - phyIQ, sometimes referred to as URL Tags, UTM Codes or Custom Parameters, enable administrators to automatically append location and presence identifiers to destination links to enable alternate content options or to make event tracking easier through Google Analytics and other similar services. With these capabilities, retail managers can plan and promote specials at pre-configured times, without hassle. Venues can lease prime-time traffic or content can be switched in bulk, based on changing situations. Content can even be automated. PHY.net is the world’s only intelligence engine for the Physical Web to help you scale quickly, securely, and with enterprise-ready compliance.
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Powering the Proximity Marketing with the Physical Web
- 1. ©2016 BKON Connect, Inc.
- 5. iBeacon Requires App Development Push Messages & User Tracking
- 6. or iBeacon Requires App Development Push Messages & User Tracking Eddystone-UID Requires App Development Push Messages & User Tracking
- 7. or iBeacon Requires App Development Push Messages & User Tracking Eddystone-UID Requires App Development Push Messages & User Tracking Eddystone-URL Universal Browser/Scanner User Initiated Pull Requested Information Anonymous(-ish)
- 8. or iBeacon Requires App Development Push Messages & User Tracking Eddystone-UID Requires App Development Push Messages & User Tracking Eddystone-URL Universal Browser/Scanner User Initiated Pull Requested Information Anonymous(-ish)The Physical Web
- 9. With the Physical Web, brands can give users instant access to more information about their products.
- 10. Restaurants and retail can share useful information to entice customers.
- 11. Give users convenient access to deeper, richer content than they can get from posters or brochures. The content can be saved for later like a regular browser bookmark.
- 12. Give visitors access to important, relevant content quickly and easily. No need to tap out a complicated search.
- 13. The Physical Web enables interaction by proximity, making it possible to interact with ordinary things and places, just by being there.
- 14. +
- 15. Build awareness of existing campaigns and prompt action while strengthening relationships with your customers in real time.
- 16. In the next phase of digital marketing, the Physical Web will be the conversion point at the end of the sales funnel.
- 18. phyID A unique six-character identification code assigned to each beacon managed by PHY.net. phyIDs are embedded in the broadcast and this same phyID is used at the platform level to manage content and context.
- 19. Remote Control Manage beacon destination URLs from anywhere at any time - individually - at pre-scheduled times - or change hundreds, thousands, or more at a time … in an instant. https://my.phy.net/beacons/
- 20. Organizational Tools Especially useful for large installations, events and accounts with a team of administrators. https://my.phy.net/beacons/QUr6Ue/install
- 21. API Controls Our RESTful API is backed by Swagger™, so we are able to provide interactive technical documentation and SDKs for nearly every platform. https://my.phy.net/api/docs/
- 22. Performance Reports - Metrics to help quantify campaigns - Beacon health monitoring and notifications of changes of condition https://my.phy.net/metrics/
- 23. Security Features - Multi-user management - Anti-hijacking - Anti-spoofing - Enterprise-ready compliance … and a whole lot more. https://my.phy.net/user/784/edit/
- 24. Intelligence - phyIQ (URL Tags or Query Variables) automatically append location and presence identifiers to destination links, enabling alternate content options or to make event tracking easier through Google Analytics and other similar services. https://my.phy.net/beacons/DF4haB/edit
- 25. When you schedule your special content for relevant times, it is more likely that visitors will engage. It’s easy to do that with PHY.net.
- 26. Beacons can turn the Physical Web into a revenue source by leasing prime-time traffic.
- 27. Quickly and easily change content in bulk anytime your situation changes.
- 28. Your content can even be automated.
- 29. ©2016 BKON Connect, Inc. We build great beacon hardware and provide the world’s only intelligence engine for the Physical Web to help you scale quickly, securely, and with enterprise-ready compliance.