Is your event's mobile app terrible? What makes a great mobile event app? 5 Characteristics of a Terrible Mobile Event App!

1. T E R R I B L E
5 Characteristics of a
Mobile Event App

2. 01
Event apps must have a
purpose. (And it shouldn't be
'just to have an app.') Whether
it's to build more meaningful,
worthwhile connections
between attendees or enhancing
experiences through
gamification - defining the
purpose of event apps are step
one. (Terrible event apps exist
just to exist).

3. 02Terrible event apps are a
hodgepodge of information.
Make sure your event app is
crafting customizable
experiences for the
attendee. This not only
creates a better event app
experience, it increases app
adoption and usage.

4. 03Terrible event apps are
generic, non-innovative,
and plain boring. Be
unique with the features
and information available
within your event app and
usage and adoption will
increase.

5. B R A N D
Be recognizable.
DON'T FORGET TO REFLECT YOUR
KEEP IN MIND!

6. 04Terrible event apps don't
match their company or
event branding.
Incorporate your
branding in imagery,
logo, app store photos,
and even in the colors
used throughout the app.
COMPANY

7. 05Terrible event apps fail to
provide specific
connection opportunities
before the event. Mobile
event apps should provide
custom, networking and
matchmaking options
between attendees.

8. THERE'S NO EXCUSE FOR TERRIBLE EVENT
APPS.
WANT AN AMAZING MOBILE EVENT APP?

9. L e a r n m o r e a b o u t h o w
M e e t i n g P l a y c a n h e l p
e v e n t s m a k e m e a n i n g f u l
e x p e r i e n c e s w i t h m o b i l e
e v e n t a p p s .
www.MeetingPlay.com