7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia Presentation Date: June 20, 2012 at New Music Seminar, NYC Accompanying video: http://youtu.be/yykJ6gxtGPM How to drum up awareness, build an audience, and even generate revenue and sales using YouTube. Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation. Accompanying video: http://youtu.be/yykJ6gxtGPM

1. 7 Habits of Highly Effective
YouTubers: Actionable Tactics to Step
up Your YouTube Game Immediately
How to drum up awareness, build an audience, and
even generate revenue and sales using YouTube
Presentation Date: June 20, 2012
Accompanying video: http://youtu.be/yykJ6gxtGPM
with Julie Perry, Vice President & Social Media Director
at BLASTmedia

2. Why YouMust YouTube
• 800,000,000 users (about the same
as Facebook)
• 4 Billion page views a day, which
adds up to 1,000,000,000,000 a year.
• Mobile Access & Home T.V. Access
• #2 Search Engine in the World
• YouTube IS a Social Network.
• 72 Hours of video uploaded every
minute.

3. What my company does is
helps business
1. Your Channel
2. Your Content
3. Optimization – Videos
4. Branding & Cross-Promotion
5. Socialization
6. CTAs (Call-to-Action Ads)
7. Advertising (Adwords for Video)

4. Your YouTube Channel.
Your Homebase. Build Community here.

5. Channel = Your Video Hub.
Your videos are like subpages to a website:
Feature them here and drive traffic to the
channel. Optimize your Channel.
.

6. Channel Step 1: Name it and Claim it
• Think branding.
• Band / Songwriter Name or Record Label
• Add “Music” or “Band” if need be.
• NOT “JoeSchmoe1969” or “xxxTina84xxx”
• Use http://www.YouTube.com/user/YourChannel when linking.

7. Channel Step 2: Upload a background image. Get info
“above the fold.”
Brand your channel background.

8. Channel Step 2: Upload a background image. Get info
“above the fold.”
Brand your channel background.

9. Channel Step 2: ASK for the subscription.
Brand your channel background.

10. Chanel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.
Websites and Social Media Profiles

11. Chanel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.
Websites and Social Media Profiles

12. Channel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.
Websites and Social Media Profiles

13. Channel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.
Websites and Social Media Profiles

14. Channel Step 4:
Feed view offers nothing of value to
Feature your Signature Video. viewer.

15. Channel Step 4:
Don’t do it.
Feature your Signature Video.

16. Channel Step 4.5:
Feature your Signature Video. Yes, autoplay it.
And Autoplay it.

17. Channel Step 5: Adding videos to playlists also helps
with search.
Build and Feature Playlists.

18. Channel Step 6:
Make deals with other musicians or
Cross Promote Relevant Channels venues to help each other out.
and/or Partners’ Channels.

19. Know Pros and Cons of Partner Partner channels have more opportunities
for branding but must run ads.
Channels.

20. Your Video Content.
Connectability. Accessibility. Sharability.

21. Your Video Content
• Length
• Variety: Create clips at varying lengths
to use for different types of promotion.
• Audio quality.
• Intros for branding. Extros for connecting.
• Call to action?
• Ask and you shall receive.

22. Optimization – Videos.
Discoverability. Findability. Get Discovered!

23. Talking to Search Engines.
YouTube, Google Video, and Google Universal!

24. Optimization:
Videos & Titles
• Metadata (Titles, Tags, Video Description,
and Category)
• File name – use keywords.
• Title: Up to 100 Characters.
• Title: Balance between talking to search
engines and piquing interest.
• Title: Say if it’s a cover song or music video.

25. Good but could use more:
Optimization:
Video Tags (Keywords)
• Up to 500 characters for tags.
• Make it a goal to use all of them.
• Tags: Use quotes around phrases.
Bad: good quantity but no quotes used:
• Tags: Consider “sounds like.”
• Tags: Add music venues for live
recordings.

26. Optimization:
Video Descriptions
• Up to 5,000 Characters in Description.
• The more content, the better your chances
of being discovered by searchers.
• Include lyrics in description!
• Description: Start with URL at beginning.
• Description: Use http:// in front of URLs to
hyperlink them.

27. Branding & Cross-Promotion
Sharability. Be prepared to travel far.

28. Annotation
Annotation
Annotations: Make call-outs and add additional info
Cross link videos and playlists. via annotations. Also brand and cross
promote within the video content.
Gain subscribers.

29. More Optimization:
Cross-Platform Promotion
• You get it started.
• Share and post everywhere:
• Twitter
• Facebook
• Goolge+
• Tumblr, Stumbleupon, Digg, MySpace
• Embed on main website/blog.

30. More Optimization:
Cross-Platform Promotion
• You get it started.
• Share and post everywhere:
• Twitter
• Facebook
• Goolge+
• Tumblr, Stumbleupon, Digg, MySpace
• Embed on main website/blog. Share

31. Socialization.
Build Community. Engage and Interact.

32. Optimization via Socialization:
Audience Engagement
• Always allow Comments and Embedding.
• Reply to all Comments.
• Build Playlists.
• Add your videos to them.

33. Optimization via Socialization:
Audience Engagement
• Always allow Comments and Embedding
• Reply to all Comments.
• Build Playlists.
• Add your videos to them.
• Comment on other videos and subscribe
to other channels.
• Add Contacts!

34. Cheaters Never Win.
• How to see how people are getting views:

35. Cheaters Never Win.
• How to see how people are getting views:

36. Cheaters Never Win.
• How to see how people are getting views:

37. CTA – Call-to-Action Ads.
Tell your audience what to do. Help them do it.

38. CTA – Call-to-Action Ads.
Tell your audience what to do. Help them do it.

39. CTA – Call-to-Action Ads.
Clickable and linkable to external destinations,
off YouTube.

40. To set up a CTA Ad, you must sign up
for Google Adwords for Video.

41. Advertising.
Google Adwords for Video: In-stream & In-
Search.

42. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of
resources available to show you how to
tab to: http://ads.youtube.com use.

43. Login to YouTube and then open a new Advertise in Search Results.
tab to: http://ads.youtube.com

44. If you are going to “buy views,” do it this In-stream Ads.
way. REAL VIEWS from REAL PEOPLE.

45. Happy Tubing!
Twitter: @JuliePerry
Website: www.BLASTmedia.com
YouTube: www.YouTube.com/BLASTmediaPR