The integrated purchase experience, with a loop of integrated post-purchase activity, to create strong customer loyalty and advocacy

1. The loop
purchase experience
with integrated post-purchase

2. The loop purchase experience
with integrated post-purchase
1
Initial brand
consideration
TRIGGER IDEA
1. Initial brand consideration
Shopper considers initial set of brands,
based on brand perceptions and recent touch point exposure.

3. The loop purchase experience
with integrated post-purchase
2
Active pre-purchase
brand evaluation
1
Initial brand
consideration
TRIGGER IDEA
2. Active pre-purchase brand evaluation
Shopper evaluates brands, adding & subtracting along the way.

4. The loop purchase experience
with integrated post-purchase
2
Active pre-purchase
brand evaluation
1 3
Initial brand The purchase
consideration
TRIGGER IDEA
3. The purchase
Shopper chooses and purchases a brand.

5. The loop purchase experience
with integrated post-purchase
2
Active pre-purchase
brand evaluation
1 3
Initial brand The purchase
consideration post-purchase
integrated brand experience
4
TRIGGER IDEA
4. Integrated post-purchase experience
The shopper is enticed, enlightened, entertained and rewarded
by the brand with a post-purchase integrated brand experience.

6. The loop purchase experience
with integrated post-purchase
2
Active pre-purchase
brand evaluation
1 Loop of loyalty 3
driving repeat purchase
Initial brand The purchase
consideration post-purchase
integrated brand experience
4
TRIGGER IDEA
5. Loop of loyalty
A positive brand experience at step 4 creates a loop of shopper loyalty
resulting in the elimination of steps 1 and 2 and drastically increases
the probability of a repeat purchase.

7. Linear is dead. long live the loop!
We believe the linear one-way approach to
brand communication is out of touch
with today’s consumers... do you agree?
tell us what you think:
hello@btlbrands.com
btlbrands
+44 (0)203 589 6098
btlbrands.com