Local Tour Guide Services

1. Tour Guide Code of Ethical
Standards
Josefino T. Larena Jr. CPS,MPA

2. Work Values and Professional Ethics
• Words and action indicative of
the individual’s total
personality and those that are
related to the individual’s
work-related attitudes and
behaviour.

3. Personality
• Dress properly and be properly attired - wear
outdoor clothes for outdoor activities and
indoor clothing for indoor activities;

4. Never trade appearance for comfort
• Be properly groomed – manage your hair and
nails and don’t sale your self to the guests;

5. Always maintain your dignity and always observe
proper decorum
• Sensitivity

6. Honesty
• Do not cheat – be honest, there is more to
honesty than money;

7. Do not steal other people’s time – be
punctual;

8. Code of Ethics for Tour Guiding
• A professional guide provides skilled
presentation of Knowledge and enthusiasm in
an engaging manner.

9. • A professional guide is prepared for each tour
when the itinerary is furnished in advance.

10. • A professional guide has a wide range of
knowledge about the place including its
history ,culture and agriculture.

11. • A professional guide knows and follows the
policies of the company for whom the guide is
working at the time.

12. • A professional guide will bring guest to
patronization of souvenir shops that promote
local products

13. • A professional guide dresses appropriately for
the type of tour being conducted

14. • A professional guide accepts each tour as a
serious commitment .

15. • A professional guide does not solicit tips

16. • A professional guide
cooperates with other
tour groups and
maintains ethical and
professional conduct at
all times, cultivating a
positive relationship
with other Tour guide

17. • Since guides interact with various kinds of
people ,they are to some degree responsible
to their fellow guide, their employers ,their
other colleagues, the travellers and the local
population