1. Tour Guiding Series
Dr. Nimit Chowdhary
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Introduction of
Tour Guiding
Josefino Tulabing Larena
,CPS,CPE,MPA Professor

2. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Let us introduce!
Josefino Tulabing Larena, CPS,CPE,MPA
Professor
-15 years in the Tourism Industry
-15 member of Dumaguete Tourism Council
-16 years as Tour Guide
-7 years teaching Tour Guiding
_ Masters in Public Administration
- 9 units in Doctor in Public Administration

3. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Pen Larena
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Why do you want to become a
guide?

4. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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But the question is…
• Why do people hire guides?
• What is a guide’s primary role?
• What are a guide’s most important
personal characteristics?

5. Tour Guiding Series
Wednesday, January 21, 2015 Prof. P
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But the question is…
• In presenting places, to whom are guides
most responsible:
– Themselves
– The sites
– Their employer
– The region
– The tourist

6. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Guides’ opinion
‘maintaining control of a group’
‘disseminating information’
‘efficiently getting people to as many sights
as possible’
‘telling history’
‘representing my area in a favourable way’
‘passing on my passion for this region’

7. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Tour operators’ opinion
‘public relations’
‘representing the region and the tour
company in a favourable way’

8. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larenary
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Foreign tourists’ opinion
‘ambassador’
‘interpreter of the culture’

9. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Senior tourists’ opinion
‘companion’
‘leader’
‘caretaker of details, situations, and
personalities’
Students’ opinion
‘teaching’

10. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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What business are you in?
I searched for “Tourist Guide” on
internet

11. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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What is a guide?
Vs.
‘Interpreter’

12. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Tourism is edutainment!
“Learning and knowing is a human
need”
This is education

13. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Education is two things!
Knowing
and
Realizing

14. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Realizing “atma-sadh”
• Tourism is a lifestyle product
• It is experience
• It is understanding
• Multidimensional
• Conceptual
• 10% tangible 90% abstract
• It’s a challenge!!

15. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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Limitations
• Time
• Resources
• Access to life in host community
• Selective perception!

16. Tour Guiding Series
Wednesday, January 21, 2015 Prof. Penn Larena
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What do a tourist do?
“See expert help”
Guru!
Teacher!!
Guide!!!

17. Tour Guiding Series
Wednesday, January 21, 2015 Dr. Nimit Chowdhary
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What is my role as a guide?
• Not just to tell
• Help them understand and feel
• Create
– Right context
– Image
• Facilitate learning!

18. Tour Guiding Series
Wednesday, January 21, 2015 Dr. Nimit Chowdhary
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Commonly agreed
1. That the guide’s role varies, depending
upon the setting, the visitor, the purpose
of the visit, and the guide himself; and
2. That one of the hallmarks of the
professional guide is the ability to carry
out a wide variety of duties and functions
simultaneously.

19. Tour Guiding Series
Wednesday, January 21, 2015 Dr. Nimit Chowdhary
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Welcome to learning!
Make most of this opportunity!
Learn different world views!!
Learn from peers!!!
Learn from and in IITTM environment!!!!

20. Tour Guiding Series
Thank you so much God bless
Wednesday, January 21, 2015 Dr. Nimit Chowdhary
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