Color plays an important role in communication and influences people's thinking, actions, and reactions. In marketing and branding, colors like red can attract attention and increase appetite, while green emphasizes naturalness. There is strong evidence that color is highly effective in the marketplace to communicate a positive image for products. People have innate attractions to certain colors from birth, and our preferences develop from childhood experiences and cultural influences. Color adds vital meaning to communication and learning as it delivers impressions that are often universally understood, with the brain processing and remembering color before other information.