This presentation is useful to fashion design students.

1. What is Boutique?

2. • A boutique is "a small store that sells stylish clothing, jewellery,
or other usually luxury goods".
• The word is French for "shop", which derives ultimately from the
Greek ἀποθήκη (apothēkē) or "storehouse".
• The term "boutique" entered into everyday English since the late
1960s.

3. What is Boutique Design?
• A boutique is a small shop that specializes in a distinct type of
merchandise, usually a particular style of apparel.
• A boutique often sells different types of related goods, such
as women's clothing, purses and shoes.

4. How do you start a boutique?
• Go to Franchisedirect.com or Franchiseopportunities.com and
look for potential clothing boutique franchises.
•
• You can also start you clothing boutique from scratch with a
wholesale supplier.
• Contact your bank and get an application for a merchant
account, as credit cards can increase your sales potential.

6. 1) CREATE YOUR VISION
• The very first thing when decided to open the clothing boutique was to
create own vision.
• If you have no vision, you have no end result.
• What I did that I found very helpful was to create my boutique’s vision
book.
• I found pictures (from magazines and online) of the colours I liked for the
inside of the store, what my target customer liked or looked like, different
merchandising ideas, etc.
• Basically anything and everything that helped me to see my vision clearer.
• If you know exactly what the final look and feel of your boutique should
be, it will be easier to make decisions throughout the process of
opening your store because you will know exactly what you want the final
product to be.

8. 2) DEVELOP YOUR BOUTIQUE’S BRAND
• When thinking of your boutique’s brand, keep in mind how you will stand out next to all the
other clothing boutiques or stores.
• Have this in mind when choosing a name for your store and when designing your logo.
•
• When developing my store’s brand, I wanted to center around the fact that all the clothes
and items I was going to be selling would be from Los Angeles based brands and
designers.
• I wanted to offer Wisconsin all that Los Angeles had offered me in the shopping experience.
• I then developed everything from that idea, including my store name, look, and ambiance.