Clients are stakeholders that are consulted in the preparation of the European statistical program in order to express their statistical needs. They include the Directorates General and services of the European Commission, the European Statistical Advisory Committee, and other institutions of the European Union.
Partners are stakeholders that collect and transmit information for the development, production and dissemination of European Statistics, or cooperate closely with Eurostat to achieve those same goals. They include national statistical institutes and other national authorities, the European Central Bank and international organizations.
Heavy users are individuals and organizations that use European statistics frequently (daily, weekly). They use products that require a thorough knowledge of statistics, allowing them to use these products independently, and know where to find the data they need. These users use products like microdata, bulk downloads which include metadata and data from the Eurobase, and tailored extractions. Heavy users need data to perform their regular professional tasks. They use European statistics to add value or focus, and create a new product or provide a service. Heavy users know their way around the Eurostat website or have bookmarked the data they frequently use, and access the data they need directly from there.
Intermediate users use data regularly. However, their use is linked to specific periods and tasks (monthly, quarterly; e.g. to draft monthly reports), or a specific product. The products they use require a general understanding of statistics. Intermediate users do not always find the data they need immediately and do not always go the extra mile to consult metadata. When it comes to access, it is assumed that intermediate users will use a search engine to find the Eurostat website and search the website for the data they need, or use the search engine to look for particular data along with Eurostat.
Light users use data occasionally, infrequently and randomly. They use easy-to-understand products which presents aggregate, interpreted data, and which require a basic understanding of statistics. Light users reach European data by accident, while searching related concepts, but not necessarily (European) statistics.
Engagement with light and potential users via social media Engagement with advanced users on a dedicated online platform How can we engage with heavy users? How can we make use of their insights to modernize European statistics?
Experimental statistics -pilot launched 8 June 2017 incl. three statistical products: -food price monitoring tool, use of Wikipedia as a new source for production of statistics to UNESCO world heritage sites 'cultural consumption', labour market transitions estimation between moovers -main purpose: engage with expert users and scientific community through feedback mechanism and specific questions
Putting users at the centerThe ESS approach in the DIGICOM project
Putting users at the center
The ESS approach in the DIGICOM
Emanuele BALDACCI, Eurostat
Director for methodology, corporate statistical and IT services
Outline: why DIGICOM?
3. Reaching out
to new users
Changes affecting official statistics
Data revolution New metrics
The price of
The future of
as a common response
contributes to 2 key areas
of the Vision
Focus on users Strive for quality Harness new data
Eurostat + 18 National
1. Improving our knowledge on users
In-depth user analysis
• Review of information on users based on past interactions
• Four heterogeneous sources
Eurostat user satisfaction survey
User support system
Website log files
Result: Updated user categories based on frequency and
complexity of use
Media, Researchers, Commercial redisseminators
Public administration, Students and educators, Commercial
companies, Social media multipliers
Political parties, Private users
• Study on user needs and perception of the brand
• User personas
2. Engaging more with users
• Light users: Facebook
• Heavy users: experimental statistics, new discussion
ESS Facebook page
Cca. 3000 followers
54% young people (aged 16-34)
Good social listening
Limited feedback from
solicitation of user
• Pilot launched June 2017
• Not the same level of maturity
as official statistics
• New sources and methods
• Products responding to specific needs
Food price monitoring
Labour Market Transitions
World heritage Sites
Income Consumption and Wealth
• Why publish them?
Open the kitchen!
Seek feedback on the
Next step: discussion
• Target: heavy users and scientific community
Survey on future discussion platform for expert users
(to be launched in September)
3. Reaching out to new users
Younger users, light use
• ESS Facebook page
• Shared infographics
• Digital publication
• Statistical literacy
Interactive infographics in national languages
Flagship digital publication
To be released in October 2017 in all EU languages
Statistical literacy: inventory of national practices