This talk focused on the status of the NISO Link Origin Tracking Initiative, given at the NISO Standards Update at ALA Annual Conference 2016. The presenter was Nettie Lagace of NISO

1. NISO Link Origin Tracking
Nettie Lagace, NISO - @abugseye
NISO Update
ALA Annual, Orlando, June 26, 2016

2. Work item
• Approved by NISO Voting Members Q1 2016
• Purpose: Develop a recommended practice to
allow libraries, publishers, and other content
providers to accurately track the
sites/platforms from which incoming links
originate when they pass through a link
resolver

3. Discovery Networked Link Environment

4. Working Group Goals
• Investigate effective and scalable options to
allow content provider and libraries to
determine original source of link
• Provide guidance on implementation
(including proof-of-concept)
• Provide information on leveraging solution to
obtain accurate statistics on source of traffic
to their site

5. Working Group*
• Danielle Reisch, Wiley
• Emily Singley, Boston College Libraries
• Mike Sollars, Cengage Learning
• Christine Stohn , Ex Libris, Inc.
• Mike Taylor, Digital Science
• Matthew Treskon, National
Agricultural Library
• Robert Tupelo-Schneck, CNRI
• Ken Varnum, University of Michigan
Library
• Peter Vlahakis, ITHAKA/JSTOR/Portico
• Stephanie Wical, Boston University
• Julie Zhu, IEEE
• Nasreen Arain, Taylor and Francis
• Sacha Arnold, Innovative Interfaces,
Inc.
• Jacques Doux, Elsevier
• Michael Fernandez, American
University Library
• David Fritsch, ITHAKA/JSTOR/Portico
Don Hamparian, OCLC
• Paul Jessop, International DOI
Foundation (IDF)
• Chuck Koscher, CrossRef
• Eddie Neuwirth, ProQuest
• Lisa O'Hara, University of Manitoba
Libraries
• Gary Pollack, EBSCO Information
Services

6. Benefits & Challenges
• Once we have the ability to track link origins, what will that enable my
institution to do that it cannot do now? Please provide at least 2 benefits.
– Analytics
– Communication
– Quality Improvements
– User Knowledge
– Value of Discovery
• What are two challenges that you believe face this workgroup on the path to
developing a tracking link origins recommended practice?
– Adoption
– Conformance
– Data standards
– Implementation
– Privacy
– Reporting
– Tracking

7. Thank you! Questions?