This presentation was provided by Maurini Strub of The University of Rochester, during Session Five of the NISO training series "Assessment Practices and Metrics in a 21st Century Pandemic," held on October 16, 2020.

1. Assessment and COVID-19
Maurini Strub
Director of Assessment
Director of Organizational Performance & User Engagement

2. First Some Context...
Academic
Engagement
Outreach,
Learning, &
Research
Services
Patron
Services
Digital
Scholarship
Art & Music
Science &
Engineering
Research
Initiatives
iZone
Assessment
the portfolio formerly known as Academic Engagement

3. Assessment
Assessment Design & Data Analysis
Activities
 Design assessment tools & approaches to space,
programming, activities instruction, and collections
 Guides RCL in analysis and evaluation
 Explore new technologies to capture, analyze, and
visualize data

4. Assessment
Data Analysis & Communication
Activities
 Analyze, summarize, advise and consult
 Partner with RCL Communications on impact and value
 Frame, construct & communicate Outreach Librarians
impact externally

5. Assessment
Project Management & Leadership
Activities
 Design & manage collaborative, innovative, and
experimental assessment projects
 Stakeholder/partner awareness and communication
 Risk & opportunity analysis and communication

6. Assessment
Integration into Campus Initiatives
Activities
 Campus data governance
 Educational Effectiveness
 Campus data dashboard frameworks
 Campus data & assessment groups

7. Assessment
Staff Training & Development
Activities
 Design & deliver training to staff
 New ways to integrate assessment thinking & approaches
 Consult with staff as they learn to apply data in decision-
making

8. Previously…
the edition
 Analyze, summarize, and advise
 Assessment & Resource Planning Team
 Interact with various user communities
 Informal
 Formal
 Coordinate the Undergraduate Student Advisory Board
 Manage gathering, archiving, and analyzing local
statistics

9. Assessment in the time of COVID-19
Changes to

10. New(ish) Foci for Assessment
 Pause on strategic level work
 Shift to new COVID-19 Priorities
 IT and web-based systems
 Online teaching and learning
 Management of our physical spaces
 Support for digital humanistic research
 Student-related programming, services, and
support

11. Things have changed
Remember the portfolio formerly known as Academic Engagement…?

12. A New Home
Organizational
Development
& Inclusivity
Project
Management
& Physical
Spaces
Human
Resources
Performance
& User
Engagement
Finance
iZone &
Organizational
Innovation

13. Organizational Performance
What is it?
Responsible for the development and implementation of an
organization performance strategy
 Effectiveness
 Efficiency
 User Satisfaction
 Development
 What change?
 What good?
Outputs
 Financial Performance
 Customer Service
 Social Responsibility
 Institutional Citizenship
 Community Outreach
 Employee Stewardship
 Organizational Engineering
Outcomes

14. User Engagement
an expansion of User Satisfaction
Aligning brand, product, services, and resources with user
profiles, attitudes, and behaviors to create deep, rich, and
intimate connections.
Vision
Where users’ decisions, interactions, participation, and
perception of value in co-creating personalized experiences
are driven by immersion, passion, and activation.

15. How do we do this?
 Objectives
 Community building
 Nurturing collaborative
relationships
 Co-creating value
 Designing interactive
experiences
 Delivering brand
experience
 Strategies
 Contextually
dependent events &
activities
 Evoking psychological
affiliation
 Brand engagement

16. Future of Assessment @ Rochester
Implications for the

17. Performance Measurement
a model

18. Performance Measurement
in-roads

19. Implementation
Timeline

20. Thank you!