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Lowell Macaroni Kid Media Kit
- 1. 2014 Lowell Macaroni Kid Media Kit
- 2. LOWELL MACARONI KID Lowell Macaroni Kid is a weekly newsletter and website that helps over 2,500 local readers learn about events for kids and families right here in Greater Lowell. We provide valuable information on local resources and upcoming activities as well as fun features like giveaways, deals, crafts and recipes that encourage readers to visit our website frequently. Lowell Macaroni Kid is part of Macaroni Kid LLC, a nationwide company founded in 2008. Macaroni Kid LLC is made up of over 500 community- focused newsletters and websites in the U.S. and Canada. Lowell Macaroni Kid was launched in May 2013 and is one of the fastest-growing Macaroni Kid newsletters. As of March 2014, our website receives over 25,000 page views every month.
- 3. Who are Macaroni Moms and Dads?M A C A R O N I M O M S A N D D A D S Lowell Macaroni Moms and Dads are parents of kids age 0 to 18 who live in Lowell, Chelmsford, Westford, Dracut, Billerica, Tewksbury, Tyngsboro, Littleton, Groton and Ayer. Lowell Macaroni Moms and Dads love to get out and participate in events in our community. They attend events at the library, support local fundraisers, are active at school, and look for the best resources for their children. They are soccer parents, neighbors, shoppers and voters. They shop and play locally. Some work at home, some stay at home with young children, and some work full-time out of the house. Lowell Macaroni Moms and Dads are the ideal audience for businesses that want to connect with parents in Greater Lowell.
- 4. T H E M A C A R O N I K I D R E A D E R Moms & Dads Moms 92% Dads 2.5% Grandparents 5% # Kids 1 29% 2 44% 3 17% 4+ 9.5% Kids Ages Below 1 12% 1-3 47% 4-5 38% 6-8 38% 9-12 25% 13+ 17% Education Attended College 92% Graduated College 69% Attended Grad Sch. 33% Holds Grad Degree 28% Household Income Over $100K 27% $75k – $99k 24% $50k – $74k 25% >$50k 24% * Based on a 2013-2014 Reader survey of more than 8,700 Macaroni Kid readers nationwide. Demographics for Greater Lowell may differ. Well-educated, upper middle class moms
- 5. THE COMPANY WE KEEP Lowell Macaroni Kid advertisers include:
- 6. DISPLAY AD OPTIONS Two standard display ad sizes are available: Leaderboard (one location/three ads in rotation) Sidebar (up to 16 ad locations, ads change location with every refresh) Leaderboard Sidebar Ad Specifications Leaderboard = 728 W x 90 H pixels Sidebar = 300 W x 250 H pixels (File can be larger but must be at a 6:5 ratio) Max file size of 75K JPG, PNG or GIF format Animated GIF speed subject to Macaroni Kid approval Ad design available for $45 Advertiser must have photo publication approval from the parents of all children in submitted photos
- 7. OTHER MARKETING OPTIONS Your business, product or service will be featured in an article in the weekly newsletter and on the website and will be promoted via social media. Sponsored Article Sponsored Direct Email We will send a one-time email to our thousands of local subscribers promoting your business, event or offer.
- 8. OTHER MARKETING OPTIONS Your giveaway item or service will be promoted via a newsletter/website article, social media, and at events. Giveaway Promotion Table Sponsorship Lowell Macaroni Kid participates in many local family events, offering free kids crafts and talking with parents. Sponsor our table, and we will promote your business to the hundreds of local parents we meet. Giveaway optional.
- 9. OTHER MARKETING OPTIONS List your business in our directory of local family-focused businesses. Listings include detailed descriptions, photos, map, and website and social media links. Business Directory Guides & Directories Feature your business in our high-interest guides, including the Summer Camp & Activity Guide; Birthday Party Directory; Educational Directory; and Holiday Gift Guide.
- 10. OTHER MARKETING OPTIONS Share your products, services, or new offerings to our thousands of readers with a special Macaroni Kid event. Event Management
- 11. AD RATES Size Term Estimated Views Rate Display Ad (both sizes) 12 month advertisers receive a free business directory listing and free premium event listings in the Event Calendar 1 week 1 month 3 months 6 months 12 months 8,000 35,000 100,000 200,000 400,000 $35 $100 $270 (10% discount) $510 (15% discount) $960 (20% discount) Sponsored Article 1 week Article will be posted on our Pinterest site permanently 8,000 $100 Sponsored Direct Email Single email 2,500 $250 Seasonal Guide Listing Varies (8 weeks to 5 months) 50,000 – 125,000 views of Guide ad/article Varies Business Directory Listing 6 months 1 year Varies $49 $79 Table Sponsorship Single event 100-400 families $75 Swag Bags (i.e., Goodie Bags) 250 bags 250 $50 plus 250 items Free if you provide 250 bags Giveaway Promotion Includes article and social media 1 week 8,000 $75 plus cost of giveaway item (minimum $50 retail) Event Management Single event plus follow-up article 25-100 attendees (depends on venue size) 8,000 article views $200 plus expenses (craft items, entertainers, food) Lowell Macaroni Kid can connect your business with parents in our community in a variety of ways including Display Ads, Advertorial, Social Media, Business Directory listings and more. Let us work with you to create a custom campaign designed to achieve your goals within you budget. 4/14
- 12. CONTACT US The Macaroni Kid team is 110% committed to our community, clients and sponsors. We are insanely client-centric, passionate and hard-working. Please call on us anytime we can be of service to you. www.lowell.macaronikid.com Barbara Evangelista, Publisher Lowell Macaroni Kid www.lowell.macaronikid.com barbarae@macaronikid.com 978-239-3038