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Money Talk:
What Women Need to Know About Money
Dr. Barbara O’Neill, CFP®
@moneytalk1 (Twitter)
https://www.moneytalkbmo.com
Personal Introduction
Co-Author of Money Talk: A
Financial Guide for Women
Former Rutgers Cooperative Extension
Personal Finance Specialist (NJ)
Currently a financial education entrepreneur
Live in Stone Creek, Ocala
Disclaimers
I do not sell any products or services to consumers.
Class Format
• About 60 minutes- Slide presentation
• About 30 minutes- Financial Q and A
Helpful Resources
https://www2.slideshare.net/BarbaraONeill/
money-talk-booktotal (free download
access to Money Talk book)
• Tax rate schedules for 2021 and 2022:
https://njaes.rutgers.edu/money/tax-info/
• 2022 Annual Limits Relating to
Financial Planning (handout)
Why a Special Personal Finance
Class for Women?
• Women live longer, on average, than men
• Women earn less, on average, than men
• Women are more likely to have employment gaps
• Women are more likely to be more negatively impacted
by divorce and widowhood
• Many women defer financial tasks to others and lack
financial experience
This Quote Says It All
So Does This Bumper Sticker
Source:
Activity #1:
Let’s Get to
Know Each
Other
Activity #2
What financial topics do you have
questions about?
What Are YOUR
Financial Values?
• Personal beliefs about what
is important
• Guide how people spend
their time and money
• Ten Things I Love to Do
(Money Talk book, p. 7.)
• Therapist Aid Worksheet:
https://www.therapistaid.co
m/worksheets/values-
clarification.pdf
What Are YOUR Financial Goals?
Make Them SMART
My Bucket List
SMART Goal Template
Specific
Measurable
Achievable
Relevant
Timely
Managing Cash Flow
• Cash Flow: Relationship between income and expenses
– Positive cash flow
– Negative cash flow
• Three ways to improve cash flow
– Increase income: ideas?
– Reduce expenses: ideas?
– Do both
Spending Plan/Budget
https://njaes.rutgers.edu/money/pdfs/fs421-worksheet.pdf
Calculating
Net Worth
https://njaes.rutgers.edu/
money/pdfs/net-worth-
calc-worksheet.pdf
Why Calculate Net Worth?
• Measure financial progress
• Identify financial strengths
• Identify “issues”
– High household debt
– Lack of diversification
– Inadequate emergency fund
• Calculate home equity
Seven Tips for Smart Borrowing
• Shop for credit using “The Rule of Three”
• Pay bills in full, if possible; otherwise more than minimum
• Avoid being “upside down” on car loans
• Pay bills promptly to lower average daily balance
• Check credit report & score regularly
• Request a lower interest rate
• Select credit cards that match debt repayment style
Check Your Consumer
Debt-to-Income Ratio
• Total monthly debt payments (excluding mortgage)
• Divide into net (take-home)income
– Examples: 250 ÷ 2,500 = .10 (10%)
350 ÷ 2,500 = .14 (14%)
450 ÷ 2,500 = .18 (18%)
• Ratio should not exceed 15% to 20% (danger zone)
• With housing costs (rent or mortgage), ratio should not
exceed 40% to 50%
Beware of Credit Traps
• Late fees
• Over-the-limit fees
• Penalty APRs
• Balance transfer fees
• Skip-a-month offers
• 90 day (or longer) “same as cash” offers
• Payday lenders
Insurance Basics
• “Large Loss Principle”
• Major “large loss” risks for older women
– Death of a spouse
– Damage to, or destruction of, home
– Liability losses due to court judgements
– Large medical expenses
– Long-term care expenses
General Insurance Tips
• Insure for major losses
• Choose a highly rated insurance company
• Pay premiums annually or semi-annually
• Ask about available discounts and scenario pricing
• Contact SHINE for info about Medigap and LTC policies
• Planning opportunity: No penalty to use HSAs for non-
medical expenses at age 65+
Investment Risks
• Market Risk- Security prices drop as a result of an overall
market downturn
• Interest Rate Risk- Inverse relationship between interest
rates and the value of fixed-income securities (i.e., bonds)
• Inflation (Purchasing Power) Risk- Loss of buying
power due to a rise in prices
• Business Risk- Affects only one company or industry
Two Types of Investments
• Loanership
– You lend money to a company or government entity
– You receive a pre-determined interest rate
– You are promised a return of your original principal
• Ownership
– You own all or part of an investment
– Investment value fluctuates
– Potential higher return due to increased value
Investment Risk Categories
Profile Type of
Investment
Expected
Return
Conservative mostly fixed
income
investments –
bonds, CDs
2-8%
Moderate mostly stocks
and mutual
funds
8-11%
Aggressive high risk
stocks
10-15%
Investment Risk
Tolerance Assessment
(University of
Missouri):
https://pfp.missouri.ed
u/research/investment-
risk-tolerance-
assessment/
Investment “Rungs”
• Rung 1: Treasury securities, bank CDs, money
market accounts, fixed rate annuities
• Rung 2: Municipal bonds and corporate bonds
(BBB+ for investment grade), mortgage-backed
securities, bond mutual funds and ETFs
• Rung 3: Stocks, stock mutual funds and ETFs,
variable annuities
• Rung 4: Sector funds, international and emerging
market funds, small company stocks/stock funds,
commodities, options, penny stocks, precious
metals, cryptocurrency
Asset Allocation
• Process of putting together a diversified portfolio
• Mix different assets in varying proportions
– Example: 40% stocks, 40% bonds, 20% cash assets
• Spreads out investment risk
• Percentage of stock determined by
– Age
– Investing experience
– Risk tolerance level
– Time frame for investing
Asset Allocation “Rules of Thumb”
• Aggressive investors:
• 115 - age = % in stock
• Age 65: 50%
• Conservative Investors:
• 100 - age = % in stock
• Age 65: 35%
• These are just guidelines…not “one size fits all”
– Example: Retirees with a pension may want more stock
Portfolio Pointers
• Periodically rebalance portfolio to maintain
original weightings
– Sell “overweighted” asset class
– Buy “underweighted” asset class (new money)
– Do on a fixed date or when there is a 5% to 10% shift
• Match investments to goal time frame
– 2 years or less: money market fund, CDs
– 2 to 5 years: treasury notes, ST bond funds
– 5 to 10 year: stocks, stock funds, balanced funds
Risk and Reward
• Data exist on average returns of asset combinations
(e.g., 90% stock, 10% cash)
– https://investor.vanguard.com/investing/how-to-
invest/model-portfolio-allocation
• Past returns are no guarantee of future returns
• The more stock in the mix…
– the greater potential for high average returns
– the more volatility (“spread” between gains and losses)
Break-Even (Minimum) Rate
of Return (RR)
• Total return = income + change in value of an
investment
• Minimum RR: return needed to stay ahead of
taxes and inflation
– Inflation rate/100-tax bracket rate
– Examples: 3/100-.22 = 3/.78 = 3.8%
6/100-.22 = 6/.78 = 7.7%
– “It’s what you keep”
Building an Investment Portfolio
• Determine % of money in each broad asset class
(e.g., 50% equity, 50% fixed income)
• Break down into more specific categories
– Equity Example: 10% real estate, 40% stocks
– Fixed-Income Example: 30% bonds, 20% cash
• Identify specific mutual funds or securities to invest in
– Read prospectuses and performance data
• Regular portfolio rebalancing
Investment Record-Keeping:
What to Keep
• Tax returns (3-6 years after filing)
• Retirement plan records
• Annual account statements
• Beneficiary designation list:
https://njaes.rutgers.edu/money/pdfs/beneficiary-
designations.pdf
• Digital asset list:
https://njaes.rutgers.edu/money/pdfs/Digital-Assets-
Worksheet.pdf
Steps to Successful
Retirement Planning
• Identify/set pre-retirement and post-retirement goals
– How do you plan to spend your time?
• Estimate length of retirement
• Determine net worth
• Estimate retirement income and expenses
• Balance expenses and income
• Plan for the effects of inflation
• Evaluate and revise your plan regularly
Key Retirement Planning
Questions for Online Calculators
• Current age and projected retirement age?
• How long will you live?
• What will be your source(s) of income?
• How much income do you need each year?
• How much money have you already saved?
• How comfortable are you taking investment risks?
Spending Plan Changes in
Retirement
• Likely to Increase
– Medical expenses
– Dental expenses
– Health insurance premiums
(Medicare Parts B and D,
Medigap policies)
– Travel and entertainment
– Philanthropy, gifts
• Likely to Decrease
– Auto insurance
– Auto expenses/tolls/gas
– Clothing
– Utilities, property taxes, home
maintenance (if downsizing)
• May Increase or Decrease
– Income taxes
– Housing
Sources of Retirement Income
• Social Security
• Employer pensions and tax-deferred plans
• Savings and investments
– Taxable accounts (e.g., stocks, bonds, mutual funds)
– Rental real estate
– Tax-deferred accounts (e.g., IRAs, SEPs)
• Other assets (e.g., house, coins, antiques)
• Employment earnings
Social Security
• Based on lifetime earnings (35 years)
• Must meet work requirement yourself or be married to
eligible worker for 10 years
• Earnings limits before FRA
• ~34% of people claim at age 62
How to Balance Retirement
Expenses and Income
• Save more money before retiring
• Delay retirement date
• Increase income while retired (e.g., part-time job)
• Reduce retirement expenses
• Tap into home equity, if needed
• Earn a higher rate of return on savings
– Example: Series I bonds
Common Retirement Savings
Withdrawal Methods
• Using RMD rules to determine amount to withdraw
– 2021 Study: 84% of those making withdrawals use IRS rules
• 4% Rule (tweaked for individual circumstances):
Withdraw a percentage of saved assets (e.g., 4%) and
adjust the amount annually for inflation
– Results in a variable income year to year
• Annuities that provide guaranteed income for life or
certain time period
– Pensions and Social Security act as annuities (lifetime benefits)
Choosing Investing and Financial
Planning Professionals
• Get referrals from friends and other professionals
https://www.letsmakeaplan.org/
https://www.plannersearch.org/
https://www.napfa.org/find-an-advisor
• Interview at least three advisors
• Ask questions
• Compensation methods: flat fee, AUM (assets under
management) fee, commission, fee and commission
Estate Planning Tips
• Prepare “Big Three” Documents: will, durable power of
attorney, and living will
– Have critical conversations with people named as agents
• Write a letter of last instructions
– Non-titled property transfers, burial wishes, memorials, obituary
• Regularly review beneficiary designations
• Regularly review estate plans; revise as needed
• Make sure property titles do not conflict with will
• Consider tax-advantaged charitable gifting
15 Financial “Flipped Switches”
(Transitions) in Later Life
https://www.amazon.com/
Flipping-Switch-
Happiness-Financial-
Security/dp/1620236869
My Future MTP Financial Classes
February 9- Tax Smart Ways to Donate to Charities
February 16- Income Tax Issues for Older Adults: Basics
and Beyond
March 9- 35 Useful Personal Finance Web Sites
April 6- 25 Financial Planning Strategies for Older Adults
Class Wrap-Up
Questions?
Comments?
Experiences?

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Money Talk-What Women Need to Know About Money

  • 1. Money Talk: What Women Need to Know About Money Dr. Barbara O’Neill, CFP® @moneytalk1 (Twitter) https://www.moneytalkbmo.com
  • 2. Personal Introduction Co-Author of Money Talk: A Financial Guide for Women Former Rutgers Cooperative Extension Personal Finance Specialist (NJ) Currently a financial education entrepreneur Live in Stone Creek, Ocala
  • 3. Disclaimers I do not sell any products or services to consumers.
  • 4. Class Format • About 60 minutes- Slide presentation • About 30 minutes- Financial Q and A
  • 5. Helpful Resources https://www2.slideshare.net/BarbaraONeill/ money-talk-booktotal (free download access to Money Talk book) • Tax rate schedules for 2021 and 2022: https://njaes.rutgers.edu/money/tax-info/ • 2022 Annual Limits Relating to Financial Planning (handout)
  • 6. Why a Special Personal Finance Class for Women? • Women live longer, on average, than men • Women earn less, on average, than men • Women are more likely to have employment gaps • Women are more likely to be more negatively impacted by divorce and widowhood • Many women defer financial tasks to others and lack financial experience
  • 8. So Does This Bumper Sticker Source:
  • 9. Activity #1: Let’s Get to Know Each Other
  • 10. Activity #2 What financial topics do you have questions about?
  • 11. What Are YOUR Financial Values? • Personal beliefs about what is important • Guide how people spend their time and money • Ten Things I Love to Do (Money Talk book, p. 7.) • Therapist Aid Worksheet: https://www.therapistaid.co m/worksheets/values- clarification.pdf
  • 12. What Are YOUR Financial Goals? Make Them SMART My Bucket List
  • 14. Managing Cash Flow • Cash Flow: Relationship between income and expenses – Positive cash flow – Negative cash flow • Three ways to improve cash flow – Increase income: ideas? – Reduce expenses: ideas? – Do both
  • 17. Why Calculate Net Worth? • Measure financial progress • Identify financial strengths • Identify “issues” – High household debt – Lack of diversification – Inadequate emergency fund • Calculate home equity
  • 18. Seven Tips for Smart Borrowing • Shop for credit using “The Rule of Three” • Pay bills in full, if possible; otherwise more than minimum • Avoid being “upside down” on car loans • Pay bills promptly to lower average daily balance • Check credit report & score regularly • Request a lower interest rate • Select credit cards that match debt repayment style
  • 19. Check Your Consumer Debt-to-Income Ratio • Total monthly debt payments (excluding mortgage) • Divide into net (take-home)income – Examples: 250 ÷ 2,500 = .10 (10%) 350 ÷ 2,500 = .14 (14%) 450 ÷ 2,500 = .18 (18%) • Ratio should not exceed 15% to 20% (danger zone) • With housing costs (rent or mortgage), ratio should not exceed 40% to 50%
  • 20. Beware of Credit Traps • Late fees • Over-the-limit fees • Penalty APRs • Balance transfer fees • Skip-a-month offers • 90 day (or longer) “same as cash” offers • Payday lenders
  • 21. Insurance Basics • “Large Loss Principle” • Major “large loss” risks for older women – Death of a spouse – Damage to, or destruction of, home – Liability losses due to court judgements – Large medical expenses – Long-term care expenses
  • 22. General Insurance Tips • Insure for major losses • Choose a highly rated insurance company • Pay premiums annually or semi-annually • Ask about available discounts and scenario pricing • Contact SHINE for info about Medigap and LTC policies • Planning opportunity: No penalty to use HSAs for non- medical expenses at age 65+
  • 23. Investment Risks • Market Risk- Security prices drop as a result of an overall market downturn • Interest Rate Risk- Inverse relationship between interest rates and the value of fixed-income securities (i.e., bonds) • Inflation (Purchasing Power) Risk- Loss of buying power due to a rise in prices • Business Risk- Affects only one company or industry
  • 24. Two Types of Investments • Loanership – You lend money to a company or government entity – You receive a pre-determined interest rate – You are promised a return of your original principal • Ownership – You own all or part of an investment – Investment value fluctuates – Potential higher return due to increased value
  • 25. Investment Risk Categories Profile Type of Investment Expected Return Conservative mostly fixed income investments – bonds, CDs 2-8% Moderate mostly stocks and mutual funds 8-11% Aggressive high risk stocks 10-15% Investment Risk Tolerance Assessment (University of Missouri): https://pfp.missouri.ed u/research/investment- risk-tolerance- assessment/
  • 26. Investment “Rungs” • Rung 1: Treasury securities, bank CDs, money market accounts, fixed rate annuities • Rung 2: Municipal bonds and corporate bonds (BBB+ for investment grade), mortgage-backed securities, bond mutual funds and ETFs • Rung 3: Stocks, stock mutual funds and ETFs, variable annuities • Rung 4: Sector funds, international and emerging market funds, small company stocks/stock funds, commodities, options, penny stocks, precious metals, cryptocurrency
  • 27. Asset Allocation • Process of putting together a diversified portfolio • Mix different assets in varying proportions – Example: 40% stocks, 40% bonds, 20% cash assets • Spreads out investment risk • Percentage of stock determined by – Age – Investing experience – Risk tolerance level – Time frame for investing
  • 28. Asset Allocation “Rules of Thumb” • Aggressive investors: • 115 - age = % in stock • Age 65: 50% • Conservative Investors: • 100 - age = % in stock • Age 65: 35% • These are just guidelines…not “one size fits all” – Example: Retirees with a pension may want more stock
  • 29. Portfolio Pointers • Periodically rebalance portfolio to maintain original weightings – Sell “overweighted” asset class – Buy “underweighted” asset class (new money) – Do on a fixed date or when there is a 5% to 10% shift • Match investments to goal time frame – 2 years or less: money market fund, CDs – 2 to 5 years: treasury notes, ST bond funds – 5 to 10 year: stocks, stock funds, balanced funds
  • 30. Risk and Reward • Data exist on average returns of asset combinations (e.g., 90% stock, 10% cash) – https://investor.vanguard.com/investing/how-to- invest/model-portfolio-allocation • Past returns are no guarantee of future returns • The more stock in the mix… – the greater potential for high average returns – the more volatility (“spread” between gains and losses)
  • 31. Break-Even (Minimum) Rate of Return (RR) • Total return = income + change in value of an investment • Minimum RR: return needed to stay ahead of taxes and inflation – Inflation rate/100-tax bracket rate – Examples: 3/100-.22 = 3/.78 = 3.8% 6/100-.22 = 6/.78 = 7.7% – “It’s what you keep”
  • 32. Building an Investment Portfolio • Determine % of money in each broad asset class (e.g., 50% equity, 50% fixed income) • Break down into more specific categories – Equity Example: 10% real estate, 40% stocks – Fixed-Income Example: 30% bonds, 20% cash • Identify specific mutual funds or securities to invest in – Read prospectuses and performance data • Regular portfolio rebalancing
  • 33. Investment Record-Keeping: What to Keep • Tax returns (3-6 years after filing) • Retirement plan records • Annual account statements • Beneficiary designation list: https://njaes.rutgers.edu/money/pdfs/beneficiary- designations.pdf • Digital asset list: https://njaes.rutgers.edu/money/pdfs/Digital-Assets- Worksheet.pdf
  • 34. Steps to Successful Retirement Planning • Identify/set pre-retirement and post-retirement goals – How do you plan to spend your time? • Estimate length of retirement • Determine net worth • Estimate retirement income and expenses • Balance expenses and income • Plan for the effects of inflation • Evaluate and revise your plan regularly
  • 35. Key Retirement Planning Questions for Online Calculators • Current age and projected retirement age? • How long will you live? • What will be your source(s) of income? • How much income do you need each year? • How much money have you already saved? • How comfortable are you taking investment risks?
  • 36. Spending Plan Changes in Retirement • Likely to Increase – Medical expenses – Dental expenses – Health insurance premiums (Medicare Parts B and D, Medigap policies) – Travel and entertainment – Philanthropy, gifts • Likely to Decrease – Auto insurance – Auto expenses/tolls/gas – Clothing – Utilities, property taxes, home maintenance (if downsizing) • May Increase or Decrease – Income taxes – Housing
  • 37. Sources of Retirement Income • Social Security • Employer pensions and tax-deferred plans • Savings and investments – Taxable accounts (e.g., stocks, bonds, mutual funds) – Rental real estate – Tax-deferred accounts (e.g., IRAs, SEPs) • Other assets (e.g., house, coins, antiques) • Employment earnings
  • 38. Social Security • Based on lifetime earnings (35 years) • Must meet work requirement yourself or be married to eligible worker for 10 years • Earnings limits before FRA • ~34% of people claim at age 62
  • 39. How to Balance Retirement Expenses and Income • Save more money before retiring • Delay retirement date • Increase income while retired (e.g., part-time job) • Reduce retirement expenses • Tap into home equity, if needed • Earn a higher rate of return on savings – Example: Series I bonds
  • 40. Common Retirement Savings Withdrawal Methods • Using RMD rules to determine amount to withdraw – 2021 Study: 84% of those making withdrawals use IRS rules • 4% Rule (tweaked for individual circumstances): Withdraw a percentage of saved assets (e.g., 4%) and adjust the amount annually for inflation – Results in a variable income year to year • Annuities that provide guaranteed income for life or certain time period – Pensions and Social Security act as annuities (lifetime benefits)
  • 41. Choosing Investing and Financial Planning Professionals • Get referrals from friends and other professionals https://www.letsmakeaplan.org/ https://www.plannersearch.org/ https://www.napfa.org/find-an-advisor • Interview at least three advisors • Ask questions • Compensation methods: flat fee, AUM (assets under management) fee, commission, fee and commission
  • 42. Estate Planning Tips • Prepare “Big Three” Documents: will, durable power of attorney, and living will – Have critical conversations with people named as agents • Write a letter of last instructions – Non-titled property transfers, burial wishes, memorials, obituary • Regularly review beneficiary designations • Regularly review estate plans; revise as needed • Make sure property titles do not conflict with will • Consider tax-advantaged charitable gifting
  • 43. 15 Financial “Flipped Switches” (Transitions) in Later Life https://www.amazon.com/ Flipping-Switch- Happiness-Financial- Security/dp/1620236869
  • 44. My Future MTP Financial Classes February 9- Tax Smart Ways to Donate to Charities February 16- Income Tax Issues for Older Adults: Basics and Beyond March 9- 35 Useful Personal Finance Web Sites April 6- 25 Financial Planning Strategies for Older Adults