This runs through reasons you should be developing content to share with your customers, how it adds value, and some main do's & don'ts to think about.
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You know you need to create content, but what does that really mean?
1. You know you need to create content
but what does that really mean?
Why should you create content?
image source: http://www.visiture.com/wp-content/uploads/2009/04/content1.jpg
2. Why should you create content?
image source: flickr.com/photos/roblisameehan/336071768
3. It adds value back into the community
image source: flickr.com/photos/roblisameehan/336071768
4. It helps to establish “expert” status
image source: flickr.com/photos/raster/3380860520
22. don’t, expect to get-rich-quick.
(it takes consistency and time)
image source: flickr.com/photos/kubina/347687569
23. ah, yes...I see,
interesting
do, use language your customers use...
image source: flickr.com/photos/shadow_cat/3537328093
24. what exactly is...
“mission critical”?
don’t, use gobbledygook.
image source: flickr.com/photos/diarmada/2650933844
25. (just do what you do best, and let others do what they do best)
do, focus on what your best at...
(Like Jim Collins hedgehog focus what your passionate about)
image source: flickr.com/photos/7533960@N02/2054836038
26. don’t, act like you know everything.
(Utilize internal resources and let them share their expertise)
image source: flickr.com/photos/melissathemouth/3442258473
35. image source: flickr.com/photos/pjb2332
do, be innovative, experimental & fun...
(Scott Ableman plays a practical joke on co-worker using 14,000 Post-Its)
36. don’t, make others content look like yours.
(3M steals idea without compensation or credit)