2. To create a values-driven world
where all people , organizations
and societies thrive.
Founder of the Barrett
Values Centre
3. President of the Academy
for the Advancement of
Human Values
To discover, incubate and develop ideas
and concepts that support the evolution
of human consciousness.
4. “In order to motivate your
employees you must understand
and be able to support them in
satisfying their most important
needs.”
Richard Barrett
6. Every person on the planet
is on an evolutionary
journey…
a natural journey of
psychological development
Where you are on that
journey significantly affects
your goals and the ways in
which you respond to your
life challenges.
EVOLUTIONARY
COACHING
7. EVOLUTIONARY
COACHING
The job of an
evolutionary
coach is
four-fold.
To help people
understand:
What stage of development they
are at (primary motivation).
What unmet needs are holding
them back (secondary
motivations).
How the cultures they are
embedded in are helping or
hindering them in meeting their
needs.
Support them in taking
appropriate actions.
8. EVOLUTIONARY
COACHING
Evolutionary
coaching brings an
overarching
context to the
goals and
objectives of the
individuals you are
coaching.
You understand:
Where they are on their
life journey—what their
primary motivation is.
What is blocking there
progress—what
secondary motivations
they have.
How the cultures in which
they are embedded are
hindering (or supporting)
their development.
9. What
motivates
people is the
satisfaction
of their needs.
At any given moment
in time what is most important to us
are the satisfaction of the needs of
the stage of psychological
development we have reached
(primary motivation), and the unmet
needs of the stages of psychological
development we have passed through
but have not yet fully mastered
(secondary motivations).
10. This is not a book about coaching, it is about the
framework of human development that coaches
need to be familiar with to facilitate the full
emergence of their client’s potential.
11. The Seven Stages of
Psychological Development
EVOLUTIONARY
COACHING
13. A PERSONAL JOURNEY
Every person is on an evolutionary journey
of psychological development.
SERVING
INTEGRATING
SELF-ACTUALIZING
INDIVIDUATING
DIFFERENTIATING
CONFORMING
SURVIVING
21. YOUNG ADULT:
25-39 Years Old
NEED FOR
FREEDOM AND
AUTONOMY
RESPONSIBILITY
AND
ACCOUNTABILITY
FOR YOUR LIFE
RELEASING
YOUR FEARS!
MOTIVATION
INDIVIDUATING
7
6
5
4
3
2
1
25. MATURE ADULT:
50-59 Years Old
INTEGRATING
DESIRE
TO MAKE A
DIFFERENCE
UNCONDITIONAL
LOVING
RELATIONSHIPS
EMPATHY
CONNECTING
MOTIVATION
7
6
5
4
3
2
1
30. Finding the freedom to explore who
you are and seek opportunities and
challenges to be accountable.
INDIVIDUATING
The needs of your employees at different
stages of development:
SELF-ACTUALIZING
Fully expressing your unique gifts and
talents so you feel a sense of commit-
ment and explore your creativity.
Connecting and collaborating with
others so you can make a difference
in the world.
INTEGRATING
(25-39 YEARS)
(40-49 YEARS)
(50-59 YEARS)
35. In the Introduction to
The New Leadership
Paradigm, I plotted
the values of several
leaders based on the
books they had
written about
leadership.
DONALD TRUMP
37. THE FUNDAMENTAL IMPORTANCE
OF INDIVIDUATING
Serving
Integrating
Self-actualizing
Individuating
Differentiating
Conforming
Surviving
25 – 39 years
If we don’t move
beyond the different-
iating stage we will
always operate from
self-interest.
We can only operate
from the common good
if we move beyond the
individuating stage of
development.
38. The things that keep us
anchored in the lower
levels of consciousness :
Unresolved
traumatic
experiences
Subconscious
fears from
childhood and
teenage years
(Early
Maladaptive
Schema).
Worldviews in
which we live.
Country and
Organization.
39. If you have fears about getting your
basic needs met you will not be able
to self-express.
40. FEARS FROM THE SURVIVING STAGE
PREVENT YOU FROM SELF-ACTUALIZING
SELF-
ACTUALIZING
SURVIVING
SOUL
EGO-SOUL
ALIGNMENT
EGO
7
6
5
4
3
2
1
Self-expression
Control
41. If you have fears about being loved and
accepted, you will not be able
to connect.
45. If your ego has fears about surviving,
your soul will not be able to self-express.
If your ego has fears about keeping safe,
your soul will not be able to connect.
If your ego has fears about feeling secure,
your soul will not be able to contribute.
SUMMARY
46. PRIMARY MOTIVATIONS AGE
60+
50-59
40-49
24-39
8-23
2-8
0-2
7
6
5
4
3
2
1
IDENTIFYING YOUR PRIMARY MOTIVATION
Motivation 1: Surviving
Learning to stay alive by meeting your basic physiological
needs—warmth, hunger, etc.
Motivation 2: Conforming
Learning to keep safe by staying loyal to your family, kin
and culture and feeling a sense of belonging.
Motivation 5: Differentiating
Learning how to find security in your world by honing your natural skills
and talents and getting recognition.
Motivation 4: Individuating
Letting go of the aspects of your parental and cultural conditioning
(beliefs) that no longer align with who you are.
Motivation 5: Self-actualizing
Learning to become more fully who you are by leading a values- and
purpose-driven; living in integrity.
Motivation 6: Integrating
Learning how to connect with others
who share the same values and purpose to create a better world.
Motivation 7: Serving
Fulfilling your destiny by caring for and serving the needs
of humanity and/or the planet.
48. We grow in stages
of development
We operate at levels
of consciousness
We live inside Societal
Worldviews
STAGES, LEVELS, CULTURES
AND WORLD VIEWS
We work inside
organizational cultures
61. Survival through sharing
and reciprocity
CLAN AWARENESS
GOVERNANCE
Participatory. Based on
rules, rituals and traditions
focused on survival.
COSMOLOGY
Nature spirits. Earth is the
divine mother. Shamanic
practices.
GENDER
Gender roles defined
by nature and the
needs of the clan.
LEADERSHIP
Situational depending
on experience and
competence.
FOCUS ON
NEEDS OF
CLAN
63. TRIBE AWARENESS
Safety through belonging
and loyalty
GOVERNANCE
Chief and Council of
elders. Ethnic
discrimination.
COSMOLOGY
Focus on spirit world and
ancestors. Magic potions.
Evil spirits.
GENDER
Gender roles defined by
needs of the tribe.
LEADERSHIP
Chief or big man.
Status through wealth
and possessions.
FOCUS ON
NEEDS OF
TRIBE
65. STATE AWARENESS
Security through power
and strength
GOVERNANCE
Authoritarian.
Control of people.
Ideological discrimination.
COSMOLOGY
Various. Single God or
Pantheon of Gods based
on forces of nature.
GENDER
Women have no rights.
Treated as sexual
objects.
LEADERSHIP
Repressive. No trust.
Secret police.
Lack of freedom
FOCUS ON
NEEDS OF
LEADER
67. NATION AWARENESS
Security through authority
and education
GOVERNANCE
Flawed democracy.
Possible that not everyone
gets to vote.
COSMOLOGY
Monotheistic. Christian.
Islam. Moral conduct.
Systemic discrimination.
GENDER
Women are second-class
citizens, controlled
by men.
LEADERSHIP
Elected leader.
Manipulates rules to stay in
power.
Divine right to rule.
FOCUS ON
NEEDS OF
MONARCH,
LAND
OWNERS &
ELECTED
ELITES
69. WEALTH AWARENESS
Security through status
and influence
GOVERNANCE
Full democracy.
Two party systems.
Wealth discrimination.
COSMOLOGY
Science. No God.
Evolution based on
random mutations.
GENDER
Women do not have full
equality. Can’t get past
glass ceiling.
LEADERSHIP
Status and influence
seeking political
and business elites.
FOCUS ON
NEEDS OF
BUSINESS
AND
WEALTHY
ELITES
71. PEOPLE AWARENESS
Freedom through equality
and accountability
GOVERNANCE
Liberal democracy.
Coalition governments.
Consensus building.
COSMOLOGY
Spirituality. No
discrimination.
GENDER
Full equality.
No discrimination.
LEADERSHIP
Women leaders. Values-
based decision-making.
Political correctness.
FOCUS ON
BASIC
NEEDS
(WELL-
BEING)
OF ALL
CITIZENS
73. HUMANITY AWARENESS
Self-expression through the
exploration of creativity
GOVERNANCE
Direct representation by
age groups. No ideological
political parties.
COSMOLOGY
Soul awareness.
GENDER
Full equality.
LEADERSHIP
Transnational and
global. Female
role models.
FOCUS ON
BASIC AND
GROWTH
NEEDS (FULL
WELL-BEING)
OF HUMANITY
74. As the level of consciousness of a group
of people expands, their worldview
increases, and the governance system
changes to reflect the new worldview.
The new worldview
becomes more inclusive
77. EARTH AWARENESS
Making a difference through
connection and empathy.
Preserving the planet
FOCUS ON
NEEDS
(WELL-BEING)
OF PLANET
AND ALL
LIVING
SYSTEMS
GOVERNANCE
Direct representation by
age groups. No ideological
political parties.
COSMOLOGY
Spirit awareness.
GENDER
Full equality.
LEADERSHIP
Global. Female
dominated.
79. UNITY AWARENESS
Preserving for the universe
through service and
compassion.
FOCUS ON
NEEDS
(WELL-BEING)
OF PLANET
AND ALL
LIVING
SYSTEMS
GOVERNANCE
Too soon to tell.
COSMOLOGY
Spirit awareness.
GENDER
Full equality.
LEADERSHIP
Global.
80. Focus of Worldviews
WEALTH AWARENESS
NATION AWARENESS
STATE AWARENESS
Deficiency
Needs
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
83. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
There are no nations
currently operating from the
worldview of Humanity
Awareness but there are
nations operating from the
worldview of People
Awareness that have
adopted some policies similar
to Humanity Awareness.
Growth
Needs
HUMANITY
AWARNESS
84. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
Transformation
Needs
Switzerland
Denmark
Norway
Finland
Sweden
Iceland
New Zealand
FULL
DEMOCRACI
ES
PEOPLE
AWARNESS
85. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
WEALTH
AWARENESS
Deficiency
Needs
FULL
DEMOCRACI
ESIreland
Luxembourg
Austria
Netherlands
Canada
Germany
Austria
UK
86. Worldviews and Nations
NATION
AWARENESS
Deficiency
Needs
Uruguay
Spain
Costa Rica
France
Chile
Portugal
South Korea
Japan
USA
Malta
Estonia
Czech R.
Belgium
Cyprus
Italy
Slovenia
Lithuania
Latvia
Slovakia
Poland
Singapore
Hong Kong
FULL
DEMOCRACI
ES
FLAWED
DEMOCRACI
ES
STAGES OF PSYCHOLOGICAL
DEVELOPMENT