Mobile tagging allows marketers to provide additional digital content and information to consumers by scanning barcodes or tags with their mobile phones. Scanning a tag directs the user to a website, video, image or other online content related to a product, brand or service. This brings the online and offline together in an interactive way. It gives users a feeling of control over the content they receive and allows marketers to provide deeper product information, customer service instructions, or time-sensitive updates through mobile tags. Examples include using tags for brand awareness, product reviews, behind-the-scenes content, or scan-triggered status updates.

1. MOBILE TAGGING

2. What is mobile tagging? A mobile tag is kind of a bar code which can store URL’s, images, downloads etc. You can think of it as a physical hyperlink. You see a code, point your mobile phone towards it and immediately see the ”hidden” content on your phone. In most cases you’ll be directed to a website, a video, music or a picture. All you need is a camera phone and easy attainable free software to read the code. Mobile tags can be visually anywhere on prints, video, t-shirt or skin.

4. Usage & Benefits Brings the online-offline together with a click of a mobile phone. Mobile tags provide a direct link between a consumer’s mobile phone straight and your marketing message (e.g. your contact info, a sales message, a coupon offer, etc.) Typically advertising takes an indirect route, requiring shoppers to remember a web address, or a phone number, or to go home later and search on Google or Facebook. By the time this happens, the message is often lost and forgotten. Your potential customer has moved on to other things. When a shopper scans a mobile tag, they can also gather a deeper level of information that will help them decide about the purchase of a product. Marketers are using the technology to provide an insider’s view about a brand—and they are also using the mobile tag to provide immediate status updates sent directly to a customer’s phone. Beyond the purchase, marketers can use the technology to enhance customer service. For example, how-to instructions can be made easily accessible with the simple capture of a mobile tag. Mobile phones are personal territory and with mobile tags, the user get a feeling that they are in control of the content they receive. (Pull instead of push with message ads) Ideal for instant reaction and dynamic content.

5. EXAMPLES

6. Brand awareness

7. Brand awareness

8. Product review

9. Behind the scenes

10. Scan triggered updates

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12. Try it! Just download a QR reader on your phone. Search for QR in your App-store.