How to make presentations that have impact. Bring together meaning, message, structure and form.

1. respect your
audience

2. how to make
presentations
that make
them do this

3. first, think of
this…
are you giving
a document or
presentation?

4. your audience
reads your
slides faster
than you talk

5. never, ever
put word for
word what
you are
saying

6. let‟s start with
the big picture

7. it is all about
meaning
message
structure
and form

8. meaning
message
structure
form

9. why do you
present?
to „pass
information‟
or to have
meaning?

10. what is the
subject…
why does it
matter to you?

11. if it has meaning
to you
your passion
will show
passion will
create attention

12. meaning
message
structure
form

13. you can talk about
lots of things
ideas, strategies,
plans, impact,
procedures,
the future
those are all
points…

14. but what is
yours?

15. think and think
again
who is the
audience?
what do they
care about?

16. mix that with
your own
purpose
and get one of
these…

17. meaning
message
structure
form

18. “The single most important thing you can do
to dramatically improve your presentations is
to have a story to tell before you work on your
powerpoint file”
- Cliff Atkinson, Beyond Bullet Points -

19. structure is the
way you place
the building
blocks of your
story

20. go analog
sketch a
storyboard

21. any structure is
ok, as long as it is
logical
clear
convincing

22. have a memorable
opening
serve the meat
finish properly

23. one point per slide
those points tell the
story
let audience know
where they are
always recap

24. start with
conclusion
then details
(but not always)

25. 1/3 thinking,
sketching, scripting
1/3 building slides
1/3 rehearsing

26. meaning
message
structure
form

27. any form is ok,
as long as it
supports your
meaning and
message

28. corporate
templates bring
uniformity and
consistency

29. mind the picture
superiority
effect…

30. …72 hours after
presentation
people remember
10% of your
Bird
content
That is 65% when
a picture is added
10% 65%

31. simplify
complex
information…

32. …Steve did it
like this

33. coffee whip cream milk foam milk which do youchocolate water
syrup
X
amount amount amount like best?
amount amount amount
Espresso
¼
Espresso
Macchiato
X X
this…
¼
X X
Espresso con
panna
¼ ¼
X X X
Caffé Latte
¼ ¾ ½
X X
Flat White
¼ ½
X X X
Caffé Breve
¼ ¾ ½

34. …or this?

35. so that‟s it, thank you!

36. o, no wait….

37. always recap…!

38. Why do you present?
meaning Why does it matter to you?
Does it show?
Who is the audience?
message What do they care about?
What is your point?
Is your story built up logically, clearly
and convincingly?
structure Do the points follow each other
fluently?
Does the audience know where they
are in the story?
Do you recap?
form Does the form add to the purpose?
Does the form support the impact of
your message?

39. don‟t forget
to have some
fun along the
way
go tiger!

40. Thanks for your attention
Linkedin
http://nl.linkedin.com/in/basschrover
Twitter
@BasSchrover
Email
b.schrover@eurogroupconsulting.nl
Thanks

41. Credits and
thanks go to
these amazing
people and
presentations
go find them on
slideshare

42. 1. www.denniscummins.com/wp-content/uploads/2011/06/Man-sleeping-in-audience.jpg
Photo credits
2. www.tricksmachine.com/wp-content/uploads/2011/03/happy-audience.jpg
3. www.flickr.com/photos/xgray/2083042422/in/faves-52450987@N02/
4. www.trinefalbe.com/wp-content/uploads/2011/01/bullet-points.jpg
5. www.thugmed.com/home/wp-content/uploads/2008/11/bad-slide.jpg
7. www.flickr.com/photos/52450987@N02/galleries/72157624766553513/#photo_4737209998
9. montewashburn.wordpress.com/2011/05/23/simon-sinek-says-start-with-why/
10. www.flickr.com/photos/59303791@N00/6268964712/in/contacts/
11. rlv.zcache.com/i_love_enthusiasm_hat-p148306217437108857qz14_400.jpg
13. farm1.static.flickr.com/94/253036292_e0251aed36
15. www.realbollywood.com/up_images/11117582.jpg
19. www.flickr.com/photos/eduardodavidpardo/5511227886/
20. farm7.static.flickr.com/6068/6128558701_3d14b4ec9a_b.jpg
21. farm3.static.flickr.com/2740/4193438370_7214dba44d_o.jpg
22. melgibstein.files.wordpress.com/2011/09/the_usual_suspects011024.jpg
23. www.flickr.com/photos/8088692@N03/2547841620/sizes/o/in/gallery-52450987@N02-72157624766553513/
24. www.stylomat.com/blog/wp-content/uploads/2011/01/9780273710516.jpg
25. theinhousecreative.com/wp-content/themes/themasterplan_tma_v1.3.1%202/tma/images/latest/slideology_preview.jpg
27. www.ted.com/talks/lang/eng/dan_cobley_what_physics_taught_me_about_marketing.html
29. 4.bp.blogspot.com/_fA5yrPv5jII/S0KoCVamcNI/AAAAAAAAQHg/SWTqu0Do8TU/s400/pie_charts_vs_bar_charts.jpg
31 & 32. www.slideshare.net/prwalker/the-presentation-secrets-of-steve-jobs-2814996
39. www.flickr.com/photos/nationaalarchief/4276341480/sizes/o/in/faves-52450987@N02/