CV Basil Boluk

1. Basil Boluk
Marketing manager | Digital Producer | Project manager
Facebook | Telegram: @basilboluk
Skype: Basil Boluk
Facebook: https://www.facebook.com/BasilBoluk
LinkedIn: https://www.linkedin.com/in/BasilBoluk
YouTube: YouTube Channel
Twitter: @basileboluk
eMail: basil.boluk@gmail.com
Cell phone: 408-844-4151
WhatsApp | Viber: +79213544131
See more on http://thedigitalmarketingrevolution.blogspot.com
Summary
A serial entrepreneur, pioneered in many innovative business models such as eCommerce/Marketplace
projects, world trade business portal, cross-border marketplace, crowdfunding project, unique online store
with many number of SKU, content and social services, pharmacy online store, mHelth & Wellness project,
digital marketing strategies for housing construction, gamification in the organic farming process and other.
A strategic consultant for overseas clients entering Russian market and for Russian projects, which are
scaled to foreign markets. Possess a keen understanding of the diverse markets, cultures & business styles
that exist in Asia, US and Europe.
Professional expertise: startup, SEM, SEA (Google AdWords and CDN, Yandex, myTarget), SEO, SMM
(YouTube, Facebook, Instagram, VK), chatbots (Telegram, Facebook), content marketing, usability, A/B test,
tech background, cloud CRM solutions (Bitrix24, SalesForce), B2B2C internet marketing, business metrics,
community evangelism.
Ambitious, enterprising, creative, modern, sporty, friendly, communicative.
I have the experience in working with manufacturers, SMEs and startup companies in various industries,
including:
Apparel & Accessories
Automotive
Banking
Biotechnology / Histology
Chemical
Computer
Consulting
Consumer Products
Cosmetics
Data Science / Big Data / Machine Learning
Department Stores
Electronics
Energy / Solar - Wind
Entertainment & Leisure
Financial Services
Food, Beverage & Tobacco
Health Care / Wellness / Fitness
Investment Banking
Manufacturing
Pension Funds
Pharmaceuticals / Pharmacy
Private Equity
Publishing
Real Estate
Retail & Wholesale
Securities & Commodity Exchanges
Services
Software
Sports and eSports
Technology
Telecommunications
Television
Transportation
Venture Capital

2. Skills & Expertise
Start-ups | Lean startup | Project Management | E-commerce | Business Strategy | Customer Development |
Website Development | Business Development | Leadership | Business Analysis | Usability | A/B testing |
Scrum management | Agile Methodologies | Search Engine Marketing (SEM) | Google Adwords | Display
Advertising | Facebook marketing | Keywords Research | Content Marketing | YouTube marketing | Blogging
| SEO | E-commerce SEO | E-marketplaces | Chatbots | Email Marketing | Social Media Marketing | Referral
marketing | Loyalty management | Affiliate marketing | E-business planning | CRM | Budget Process | Trade
Marketing | Finance | Sales | Sales Management | Web Content Management | Logistics | MySQL | SQL |
Accounting | Business Process | Change Management | Corporate Law | Construction | Franchise | Video on
demand | Crowdfunding
Experience
Mentor | Digital Producer at Welltory
July 2016 – Present | Redwood City (remote)
Welltory is a personal health and wellness assistant on base Big Data and Machine Learning
Performance digital marketing channels:
- Target audience research and positioning strategy
- Facebook, Instagram targeting campains
- VK targeting campains
- Google AdWords: paid search, display, remarketing
- Conversion setting and analyse
- Google Search: SEO, content marketing
- UI/UX design, sketch, mockup prototyping, web design
- Video editing, podcast creating
Marketing manager | Digital producer at Mossebo
April 2015 – Present | Saint Petersburg
Performance based marketing agency projects in areas of:
- Inbound travels, worldwide hotels
- Legal and consulting services
- Nano and high-tech materials
- Homes building, repair, design
- 1st window supermarket "online only" (Veka, Rehau, Deceuninck)
- Franchise (repair, design, pharmacies, organic food)
- High building (living rooms and apartments in the city, online lease and rent, 3D panoramic photo)
- Export-oriented Internet projects (South Africa, South America, Indochina)
- Online pharmacy (Rx, OTC, robotic point of delivery)
- Online farm (dairy, honey, mushrooms) products for thousands of customers (gamification, new
business model for farm products, franchise network)
- Online project network bakeries and pastry shops
- Medical equipment and histology online service (telemedicine)
- Industrial kitting, machines and professional tools
- Freight auto parts
- System integration, communication and navigation tools, remote installation and testing
- Crowdfunding project for banks (credit small business without bank's loan portfolio, scoring on
based export-oriented marketplace in 6 languages)
- eCommerce (cosmetics, food, lighting, designer and luxury goods, accessories b2b, auction of contracts)
- Backend (CRM, ERP, appraisal systems of motivation and the KPI, eBusiness planning, integration: VoIP,
web forms, online surveys, scripts, dialogue with the client, chatbots, integration with messengers Facebook,
VK, Skype, Viber, WhatsApp, Telegram)
Channels: Google AdWords, Google CDN, YouTube, Yandex, Yandex AdNet, MyTarget, targeted
campaigns and promotional Facebook posts, Instagram, VK, SEO, content-marketing, e-mail marketing,
affiliate marketing, loyalty and partner programs, referral marketing, marketplaces Yandex.Market, Google
Merchant, Ebay, Amazon, AliExpress, Rakuten, video-on-demand (VOD) with BBC One and DIY Network
Development Methodology: Scrum Agile, Lean Startup, Customer Development
Marketing manager | Business strategist at Oknamarket
April 2015 – July 2016 (1 year 4 months) | Saint-Petersburg
OKNAMARKET includes the first fully functional online store for plastic and wooden windows, accessories
for windows and interior goods. Also in the services of project will be the section Marvelous (unique author's
articles, blogs and videos about architecture and design, construction and repair, video series Home &
Garden of BBC, DIY Network etc.), the section Fan zone (a forum of home and garden, tips of designers and

3. architects, a marketplace of masters of different competences).
Also under Autodesk licenses the project integrate with the Autodesk Homestyler, that to give our users an
ability free and easy to create an own interior design plan or a home plan (with a consumer’s library) and
discuss an own project with other users on the forum between experts of architects and designers.
CMO at WT24
April 2013 – April 2015 (2 years 1 month) | Saint Petersburg
The internet project for foreign economic activity (FEA) participants + a corporate portal on the Bitrix24
system.
The social business portal WT24.org. A stage is a creation of prototype:
+ Social and news portal (look like LinkedIn)
+ Existing services export and import controls (19 years experience in Russia)
+ Sale of analysts (a market research, a customs statistic on goods)
+ Component - the Road map (a detailed plan for the deals FEA)
+ Component - the Declaration (e-customs declaration online)
+ Component - the Ring interaction
+ Component - the Auction (innovations, start-ups)
+ Component - the Knowledge base (like wiki)
+ Integrated VRM/SCM (Vendor Relationship Management / Supply Chain Management)
+ Application (integration) for VRM/SCM (on website WT24.org) with CRM of customers: SalesForce, Zoho,
Bitrix24, Megaplan, AmoCRM, BPMonline CRM, 1C
+ Application (integration) for LinkedIn, Facebook, VKontakte
+ Mobile apps for Android and iOS
Marketing manager | Marketing director at Triport.ru - iMotomarket
March 2013 - April 2015 (2 years 2 months) | Saint Petersburg
Triport.ru is the first Russian project of eCommerce and social thematic portal in one. A target audience of
the project are people aged 14-70 years old, aspiring to motorcycles, ATVs, scooters, snowmobiles, PWCs.
Triport.ru is not a traditional online store as thousands others. Here is all in one:
1. Social services – live band, community groups, messager, contact levels (strong and weak ties), forum,
ring interaction
2. News thematic content - news, blogs, media, custom media, calendar of events, motoWiki
3. The online auction of used moto vehicles (from Russia, USA, Japan and EU) - 1st in Russia
4. The online motomarket for original (OEM) and non-original spare parts, accessories and apparel - smart
filter for more 1,000,000 SKU, more than 16 suppliers (USA, EU, JP, CN), fast and efficient logistics,
competent salesmen, customers from all over Russia, Belarus, Kazakhstan etc.
CMO at Forte
November 2011 - March 2013 (1 year 5 months) | Saint Petersburg
The fiber plastic glass windows factory. The largest in Russia Northwest.
CMO at EPC Group
February 2010 - November 2011 (1 year 10 months) | Saint Petersburg
It’s a manufacturer under contract basis in China, then it exports to Russia and CIS an electrical equipment
(motors, frequency converters, LED spotlights and fixtures, lighting automation system).
CFO at Poligrafspectr
May 2009 - February 2010 (10 months) | Saint Petersburg
It’s a wholesale materials and equipment seller for production printing. It have 2 production sites, 12
subsidiaries in St.Petersburg., Moscow, Krasnodar, Rostov, Kiev, Kharkov, Dnepropetrovsk, Minsk, Vilnius,
Tashkent. More than 200 employees. A distribution is in Russia and CIS. Suppliers of equipment and
materials are from EU, Southeast Asia, Turkey, USA.
CEO | CMO at Ferrolit
August 2001 - May 2009 (7 years 10 months) | Saint Petersburg
It’s an import, wholesale and retail seller, also as online store and as a small manufacturer. A business area
is a sanitary equipment and finishing materials.
Investment Director at SZLK
January 2000 - May 2001 (1 year 5 months) | Saint Petersburg
This business group include the Neman paper, the Kamennogorsk factory offset paper and Nyandoma forest
industry.

4. CFO at Elona
March 1999 - November 1999 (9 months) | Saint Petersburg
It’s manufacturer cosmetics for hair, face and body.
CFO Deputy at Global Mineral Reserves LLC
October 1997 - October 1998 (1 year 1 month) | Almaty, Kazakhstan
It’s a largest in Kazakhstan mining enterprise. Business include the Shubarkol coal mine, Borly and Togai
iron ore deposits.
Principal Specialist of analysis and securities at Karaganda Regional
Bank
May 1995 - October 1997 (2 years 6 months) | Karaganda, Kazakhstan
Loan, funding, project financing, foreign exchange and stock exchange transactions, securities, asset
management.
2D & 3D Artist at Joy&M
January 1994 - September 1995 (1 year 9 months) | Karaganda, Kazakhstan
Advertising agency. Creative, copyright, 2D and 3D design, animation.
Volunteer Experience
Volunteer at the Valaam Monastery
August 2012 - Environment
I worked two weeks together with wonderful people.
Certifications
Broker and dealer activity
The National Securities Commission of the Republic of Kazakhstan
October 1995 – October 2000
English First Inc. language test
Intermediate
January 2016
Google AdWords certification - search, display, video and mobile ads
Google
December 2016
Languages
English German Russian
Limited working proficiency Limited working proficiency Native
Education
Karaganda University of Business, Management and Law
Bachelor of Business Administration (BBA), Business administration and management, 1992 - 1997
Grade: 94%
Personal
Books, instrumental / rock / R&B / trance music, movies, biking, aikido, snowboarding, kiting
Perfectionist who has learned how to survive in a real world
Employment Authorization: H1B sponsorship required
References will be furnished upon request