3. A good music video needs smooth editing otherwise the quality for
the video will drop drastically. This includes lip syncing, rhythmic
pacing, quality of video and any kind of filter or effect and how it’s
used.
A bad lip synced video will look poor and can break the viewer’s
immersion while watching the video, therefore, a perfect lip sync is
needed.
Rhythmic pacing is about setting cuts and shots to the pace of the
music. This helps the viewers feel the rhythm, tempo and enjoy the
song and video more. How fast the cuts are compared to the music
can also effect how much energy the video has e.g. lots of quick cuts
to create a wild or energetic mood.
Editing
4. While choosing songs and genres you will have to take into account
what moods you want and how it will affect your video’s mise en
scene. The aesthetic that the example’s group has chosen to show is a
flashy, popular, club spotting girl who enjoys going out. This is
shown by her gold, floaty dress and the scenes of a club and
fairground. This is a good use of scenery and supports the song well.
The time of day and such details are also important to consider. The
use of both in the video suits it quite well as they paced it from verse
to verse.
Mise en Scene
5. Other examples could be a rock video would be in a concert
playing, or in a garage jamming out on their instruments. The
aesthetic colours you choose, depending on the band, could range
from black leather to regular t-shirts and jackets. This would be
influenced by the song of choice and effects the whole video. It’s
also semi-common of rock videos to contain some sort of story
within them, be it winning the heart of somebody they love or
something more complicated.
Usually the best student music videos have this aspect. The
example video I have chosen doesn’t have this but the example
below has a strong one in which the three girls are bored in
school and daydream about going out and having fun