Presentation from sisterMAG (http://www.sister-mag.com) at "Blogo" blogger conference in Tel Aviv 30th July 2012 about how to use your blog as CV and make a living out of it with examples from successful bloggers from all around the world.

1. the Blog as
CV
How bloggers use their blogs to make a
living – Examples from around the world

2. Who we are
founded: June 2011
1st issue: February 2012
2nd issue: May 2012
3rd issue: July/August 2012
TONI THEA
Strategy & Marketing Content & Layout
toni-in-viaggio.blogspot.com neu4bauer.blogspot.com
@Bassky @ThN26987
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3. 3 Blogo – Israel sisterMAG 30.07.2012

4. a nalys is
People‘s
Working Live
has changed
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5. Analysis
Less long-term employment jobs exist
Companies try to make their workforce more flexible
Amount of contractors / freelancers increased
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6. a nalys is
How do people
work today?
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7. analysis
Work 3.0
on demand
virtual
remote
In 2012, it is predicted that more than 6 milli-
on online jobs will be posted, representing more
than $1 billion of work performed via the Web.
7 Blogo – Israel from: techcrunch.com sisterMAG 30.07.2012

8. a nalys is
This makes sense because Time Spend
and Ad Spend move into Digital
2011 U.S. CONSUMER TIME SPENT BY MEDIA
40%
22% 23%
9%
6%
TV PRINT RADIO WEB MOBILE
TIME SPENT PER MEDIA AD SPEND PER MEDIA
8 Blogo – Israel from: aquarius.biz sisterMAG 30.07.2012

9. a nalys is
Can blogger
benefit from
this shift?
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10. analysis
Publications like The New York Times,
AdWeek, Women’s Wear Daily
have touted bloggers as
“THE NEXT BIG THING”
10 Blogo – Israel from: heartifb.com sisterMAG 30.07.2012

11. analysis
Areas at bloggers‘ Disposal
outside Advertising
Freelance work for traditional media: print, TV, Radio
Freelance work for digital media: web content, advertorials
eCommerce: Design Collaboration, Promotion of own Webshop
Book deals
Consult companies
Hold speeches
Creation of Conferences
Creation of Courses
Brand Ambassadors & Sponsored travelling
11 Blogo – Israel Adapted from: Meet the Blogger Amsterdam - Frida Ramstedt sisterMAG 30.07.2012

12. examples
New
examples
Blogger
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13. THE BLOG SERVES
AS PORTFOLIO
CHASING HEARTBEATS
Expat and lifestyle photographer
in Berlin sees blog as part of her
portfolio
MORE EXAMPLES
La Petite Cuisine Lost in Making Nice in
Cheeseland the Midwest
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14. FREELANCE WORK FOR TRADITIONAL
MEDIA: MAGAZINES, TV, RADIO
TRENDENSER.SE
Home Decor Tipps & Interior
Trends compiled by Stylist &
Blogger Frida Ramstedt
MORE EXAMPLES
Pippa DOSFAMILY
Jameson
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15. FREELANCE WORK FOR DIGITAL ME-
DIA: WEB CONTENT, ADVERTORIALS
THE HOUSE LARS BUILT
American DIY blogger contributing to Oh
Happy Day, Brooklyn Bride, Chalkboard
Mag, Design*sponge, Styled Mag, Kinfolk
MORE EXAMPLES
collage: Brittany for Brooklyn Bride
kathrynsky.de Freunde von Nowmanifest
Freunden
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16. ECOMMERCE: DESIGN AND PRODUCT
COLLABORATION, OWN SHOP
WERELSE
Concept brand of 3 blogger
(Andy, Carolina & Chiara) as plat-
form for limited edition products
MORE EXAMPLES
Style Scrap- Blonde Salad The House
book & Kipling Shoe Collection Lars Built
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17. BLOGGERS GET PUBLISHING
DEALS FOR BOOKS
DECORATE
Home Decor and Styling Tipps compiled
by blogger Holly Becker (Decor8)
MORE EXAMPLES
Advanced Style Freunde von Tartelette
Freunden
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18. BLOGGER CONSULT COMPANIES IN
FIELD OF EXPERTISE
PR COUTURE
Fashion PR insights and PR,
Marketing and Social Media in
Fashion
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19. BLOGGERS HOLD SPEECHES IN
FIELD OF EXPERTISE
TAVI GEVINSON
Blogger at Style Rookie and Editor-
in-chief of Online publication for
teenagers Rookie
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20. BLOGGERS ORGANISE
CONFERENCES
DESIGN MOM
Mummy Blogger and creator of
conferences: ALT Design Summit and
Mom 2.0 Summit
MORE EXAMPLES
The Hive MeetTheBlogger
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21. BLOGGERS CREATE WORKSHOPS AND
COURSES
DESIGN LOVE FEST
Design blogger and co-creator of
blogger workshop series „Blogshop“
MORE EXAMPLES
photos: blogshopla.wordpress.com/
Holly Becker Blogst Shoot
The Food
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22. BLOGGERS AS BRAND AMBASSADORS
– SPONSORED TRAVELLING & EVENTS
BLOG‘NHAGEN
First in a series of sponsored blogger
events: 9 European bloggers explore
Copenhagen
MORE EXAMPLES
photos: chasingheartbeats.com
Prèt à Voyager Roomorama
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23. analysis
Blog does not have to be huge.
IFB just explored the power
of mid-range bloggers!
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24. summary
The future for
bloggers is bright
and the opportunities
are unlimited
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25. n ot
the end
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26. credits
www.sister-mag.com
@sister_mag
facebook.com/sister.magazin
All symbols from The Noun Project collection
Symbols (http://thenounproject.com/)
“Layout” symbol by Anna Weiss
„Projection Screen“ symbol by John Caserta
“Worker” symbol by Bart Laugs
„Laptop“ symbol by Daniel Shannon
„Light Bulb“ symbol by Dani Rolli
„Community“ symbol by T. Weber
„Book“ symbol by Ahmed Hamzawy
„Bar Graph“ symbol by Scott Lewis
„Balloon“ symbol by Robb Whiteman
http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-
Sources & dings-folgen-nicht-der-mediennutzung/
Statistics http://techcrunch.com/2012/03/04/work-3-0-how-the-em-
ployment-model-needs-to-change/
http://heartifb.com/2012/07/20/the-power-of-mid-ran-
ge-fashion-bloggers/
27 Blogo – Israel sisterMAG 30.07.2012