Food Chain Partnership in Table Grapes around the World
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This document summarizes a presentation given by Bayer CropScience on food chain partnerships in table grapes around the world. It highlights three case studies of partnerships between Bayer and table grape producers/exporters in Greece, Morocco, and Brazil. The partnerships aim to improve grape quality and sustainability through integrated crop solutions, expert training, demonstration projects, and open communication between partners. Results of the partnerships included reduced pesticide use, increased berry size, strengthened integrated pest management, and monitoring of sustainability indicators. The presentation emphasizes that successful partnerships are based on common objectives, commitment, transparency and continuous improvement among all participants.
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Food Chain Partnership in Table Grapes around the World
- 1. Table grape Pics Food Chain Partnership in Table Grapes around the World “Working together for Sustainable Agriculture” Fruit Logistica │ February 6th, 2014 │ Berlin
- 2. Forward-Looking Statements This presentation may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments. Page 2 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 3. Speakers Liam Condon Chief Executive Officer, Bayer CropScience Markos Legas President, Pegasus Coop El Houssine Abbassi Production Manager, Les Vergers Du Soleil Ben Horsbrugh Director Quality Management, UNIVEG Marc Reichardt Head of Commercial Operations, Bayer CropScience Paul Williams Moderator Page 3 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 4. At Bayer CropScience, we serve agriculture Full year sales: €8.4 bn (2012) R&D spending commitment €5 bn 2011-2016 > 120 countries 20,800 employees 4,000 in R&D 7,400 agronomists As of February 28, 2013 Page 4 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 5. Our contribution to Sustainable Agriculture A complex Challenge demands our Dedication... ...our Vision: Bayer CropScience is recognized as The Partner of Choice for Sustainable Agriculture Bayer‘s holistic approach: (Bayer AG, Sustainability Report 2012) “Connecting economic success with environmental and social responsibility“ Page 5 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 6. We all face the same complex and challenging market environment Year-round demand for safe and “sustainably-sourced” food Stronger focus on food quality, healthy nutrition and well-being Increasing regulation and registration requirements for crop protection products Innovation needed to drive integrated crop solutions Rising importance of partnerships along food value chain Page 6 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 7. Fruit & Vegetables are of strategic importance for us F&V Crop Protection and Seeds market 2012: app. 22% of global market • Above-average growth rates expected due to increasing demand • Bayer CropScience is a global leader in F&V crop protection • No. 4 in global vegetable seeds with strong growth aspirations Bayer CropScience – your partner of choice in Fruit & Vegetables • We have an impressive product portfolio, pipeline & services • Our professional teams are dedicated to F&V customer and food chain needs *Source: Philips McDougall Page 7 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 8. Fruit & Vegetables account for the largest share of our portfolio today Sugar crops Fruit & Vegetables Rice 2012 sales in F&V Other Cotton Oilseeds Strengthening position towards F&V market leadership Bayer CropScience sales 2012* Soy Diverse crop spectrum: • Fruits & nuts, grapes & vines, plantations • Vegetables & ornamentals, potato Corn Cereals * by major crop groups excluding industrial business and non-agricultural solutions Page 8 • Fruit Logistica 2014 • Working together for Sustainable Agriculture ~23%
- 9. Integrated Crop Solutions are the core of our offer Providing Integrated Crop Solutions for protecting crop yield & quality Seeds Canola Cotton, Rice, soybean Vegetables Chemical Crop Protection • • • • Herbicides Fungicides Insecticides Seed Treatment products Biological Crop Protection • Microbial fungicides • Microbial insecticides • Microbial nematicides Services Integrated Crop Solution • • • • • Sharing know-how • Optimizing yield & quality • Improving farm management Page 9 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 10. Proactive Stewardship and Partnerships are crucial for Sustainable Agriculture The Integrated Crop Solutions are backed by… Proactive Stewardship to ensure: • Product integrity • Human protection and • Environmental preservation Integrated Crop Solution Their value is delivered through… Partnerships to enhance the quality of life of farmers, communities & society: • Public-Private Partnerships • Private-Private Partnerships along the food value chain Page 10 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 11. Long heritage of working together for Sustainable Agriculture Page 11 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 12. Best Practices from Food Chain Partnership Partners & projects 1 3 Leading supplier of fresh produce Project: Table Grapes in Brazil Pegasus producers organization Project: Table Grapes in Greece 2 Morocco’s largest producers/ exporters of seedless/seeded table grapes Project: Table Grapes in Morocco Page 12 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 13. Speakers Liam Condon Chief Executive Officer, Bayer CropScience Markos Legas President, Pegasus Coop El Houssine Abbassi Production Manager, Les Vergers Du Soleil Ben Horsbrugh Director Quality Management, UNIVEG Marc Reichardt Head of Commercial Operations, Bayer CropScience Paul Williams Moderator Page 13 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 14. Pegasus Coop and the Importance of Table Grapes in Greece Pegasus Coop – Company facts • Pegasus Coop, an organization of 14 farmers, grows, packs and exports table grapes under the brand 7Grapes • Table grape cultivation of 100 ha in the Corinthian province of southern Greece • Focused on high quality and sustainability Importance of table grapes in Greece • Table grapes are one of Greece’s most important export crops, with long tradition in seedless varieties • About half of the total production of table grapes is exported, mostly to Germany, the Netherlands and the UK Page 14 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 15. Shared Objectives in accordance with Market Requirements Market requirements regarding table grapes • High-quality at affordable prices • Specified size, color and sugar content • Legal and specific residue requirements • Sustainability demands Shared objectives • Improve the quality and marketability • Optimize crop management and the level of residues • Monitor and improve the sustainability of table grape production Page 15 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 16. Table Grape Project in Greece – Structure Integrated Table Grape Solution Products Services (excerpt) Agronomic support Bayer Crop Advice Field demonstration Bayer On-Farm Trials Bayer Product Recommendations Prediction tools Application support Bayer Weather Forecast Bayer Application Technology Training Bayer Sustainable Farming Advice Bayer Disease Prediction Bayer Safe Use Training Bayer Residue Analysis Support Page 16 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Tracking & document.
- 17. Table Grape Project in Greece – Highlights Bayer Expert Trainings Serenade® Max Bayer Disease Prediction • Safe use of crop protection • Installation of products • Pilot trials with new biological • Lower residue profile in Botrytis control • Integration in local crop solution • Application technology and advanced techniques • Use of low-drift nozzles • Sprayer calibration • Evaluation of market acceptance and post-harvest effects Page 17 • Fruit Logistica 2014 • Working together for Sustainable Agriculture meteorological stations • Estimation of downy and powdery mildew disease pressure • Adaptation of spraying application program • Deduction of resistance management practices
- 18. Table Grape Project in Greece – Results Achievements ✓ Overcoming downy mildew infestations with optimal crop protection Higher percentage of marketable grapes at lower production costs Adopting sustainable practices Foundation for this success • Common objective for all participants • Ongoing and open communication • Regular field visit and advise • Dynamic and continuous improvement mentality Page 18 • Fruit Logistica 2014 • Working together for Sustainable Agriculture ✓ ✓
- 19. Best Practices from Food Chain Partnership Partners & projects 1 3 Leading supplier of fresh produce Project: Table Grapes in Brazil Pegasus producers organization Project: Table Grapes in Greece 2 Morocco’s largest producers/ exporters of seedless/seeded producers/exporters table grapes of seedless/seeded table grapes Project: Table Grapes in Morocco Page 19 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 20. Speakers Liam Condon Chief Executive Officer, Bayer CropScience Markos Legas President, Pegasus Coop El Houssine Abbassi Production Manager, Les Vergers Du Soleil Ben Horsbrugh Director Quality Management, UNIVEG Marc Reichardt Head of Commercial Operations, Bayer CropScience Paul Williams Moderator Page 20 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 21. Les Vergers Du Soleil and the Importance of Table Grapes in Morocco Les Vergers Du Soleil – Company facts • One of Morocco’s largest producers/exporters of table grapes to Northern Europe • Customer-oriented and aware of the growing and changing demands of the different markets • Addresses the necessity of traceability and transparency in the production process Importance of table grapes in Morocco • Table grapes are becoming an increasingly important export crop • Ideal climatic conditions allowing the cultivation of high quality, great tasting grapes Page 21 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 22. Shared Objectives in accordance with Market Requirements Market requirements regarding table grapes • High customer expectations for high quality and delicious grapes • Increasing public demand for responsible production • Compliance with Maximum Residue Levels • Ensured traceability back to the field Shared objectives • Produce healthy, highquality table grapes for export to Northern Europe • Optimize the use of crop protection in line with Integrated Crop Management principles • Lower residue levels without compromising on the crop quality Page 22 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 23. Table Grape Project in Morocco – Structure Integrated Table Grape Solution Products Services (excerpt) Agronomic support Bayer Crop Advice Field demonstration Bayer On-Farm Trials Bayer Expert Training Application support Bayer Application Advice Tracking & document. Bayer Field Documentation Bayer Sustainable Farming Advisor Page 23 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Diagnostic tools Bayer Crop Quality Checks
- 24. Table Grape Project in Morocco – Highlights Bayer Expert Trainings Movento • Installation of a demonstration trial • Comparison of quality indicators after treatment with Movento • Registration of Movento for Bayer Sustainability Radar • Trainings on various topics • Prioritization of such as stewardship, water management, application technology, resistance management, etc. • First-hand expertise and supervised practice led by Bayer experts the control of mealy bugs Page 24 • Fruit Logistica 2014 • Working together for Sustainable Agriculture improvement areas • Measurement and evaluation of different sustainability indicators • Basis for continuous communication
- 25. Table Grape Project in Morocco – Results Achievements (1st year in comparison to producers plot) ✓ Reduction in the number of active ingredients: from 15 to 11 ✓ Reduction in the number of treatments: from 21 to 11 ✓ Average increase in berry size of 2 to 3 mm Enlargement of covered area from 5 to 100 ha Foundation for this success • • • • Commitment of all partners Open communication Shared responsibility Transparency of the working relationship Page 25 • Fruit Logistica 2014 • Working together for Sustainable Agriculture ✓
- 26. Best Practices from Food Chain Partnership Partners & projects 1 3 Leading supplier of fresh produce Project: Table Grapes in Brazil Pegasus producers organization Project: Table Grapes in Greece 2 Morocco’s largest producers/ exporters of seedless/seeded table grapes Project: Table Grapes in Morocco Page 26 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 27. Speakers Liam Condon Chief Executive Officer, Bayer CropScience Markos Legas President, Pegasus Coop El Houssine Abbassi Production Manager, Les Vergers Du Soleil Ben Horsbrugh Director Quality Management, UNIVEG Marc Reichardt Head of Commercial Operations, Bayer CropScience Paul Williams Moderator Page 27 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 28. UNIVEG Group and the Importance of Table Grapes in Brazil UNIVEG Group – Company facts • • • • 1.9 million tons fruit & vegetables and €2.8 bn turnover (2012) 5,700 employees worldwide, global customer base 32 distribution centers in Europe 156 ha of grape growing in its Expofruit farm in Petrolina, additionally to 70 ha of partner farms Importance of table grapes in Brazil • Most important regions being in the South- and Northeast • Particularly the Pernambuco and Bahia States are nurtured by good natural resources • Significant expansion in cultivated acreage, giving viticulture great economic and social importance Page 28 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 29. Shared Objectives in accordance with Market Requirements Market requirements regarding table grapes • High quality of produce to cope with long distance transport and storage • Constant quality (crop health and brix level) across own and partner harvests • Correct packaging Shared objectives • Increasing the quality and safety of table grapes • Ensuring sustainable production • Strengthening the partnership through joint efforts to guarantee longer shelf life Page 29 • Fruit Logistica 2014 • Working together for Sustainable Agriculture UNIVEGExpofruit Farm & Partner Farms under the guidance of UNIVEG
- 30. Table Grape Project in Brazil – Structure Integrated Table Grape Solution Products Services (excerpt) Agronomic support Bayer Expert Training Field demonstration Bayer On-Farm Trials Bayer Crop Quality Checks Tracking & document. Market & trading Bayer Product Recommendations Application support Bayer Application Advice Page 30 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Diagnostic tools Bayer Sustainable Farming Advisor Bayer Market News
- 31. Table Grape Project in Brazil – Highlights Crop Quality Checks Premier WG® Pest Monitoring • Engagement of a crop • Weekly field monitoring quality specialist • Good initial and excellent residual efficacy against cochineal pests • Ideal product for use in Integrated Pest Management programs • Monitoring of different quality criteria: Level of BRIX Grape health level Size of grape berries Page 31 • Fruit Logistica 2014 • Working together for Sustainable Agriculture of pest pressure • Adaptation of application program to avoid infestation risks
- 32. Table Grape Project in Brazil – Results Achievements Training in best practices of crop protection, classification and packaging ✓ Monitored and improved grape quality ✓ Strengthened integrated crop management Support of sustainable table grape production Foundation of this success • • • • Trustful relationship Professional cooperation from all partners Integration of sustainability aspects Open and constant communication Page 32 • Fruit Logistica 2014 • Working together for Sustainable Agriculture ✓ ✓
- 33. Speakers Liam Condon Chief Executive Officer, Bayer CropScience Markos Legas President, Pegasus Coop El Houssine Abbassi Production Manager, Les Vergers Du Soleil Ben Horsbrugh Director Quality Management, UNIVEG Marc Reichardt Head of Commercial Operations, Bayer CropScience Paul Williams Moderator Page 33 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 34. Our support for the fruit & vegetables value chain Bayer is a well-established & strong partner for key players along the F&V value chain We have an excellent reputation for helping growers to: • Grow high-value crops • Protect harvests by offering innovative solutions to fight diseases, insects and weeds • Achieve improved market access by connecting growers to the value chain through Food Chain Partnership Our expanding network of 7,400 agronomists helping growers to meet the food industry’s needs on a daily basis in more than 120 countries. Page 34 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 35. Our crop protection portfolio is well established in table grapes Fungicides New Introductions Trusted Top Brands Insecticides Each country has specific needs; With a diverse global portfolio we are able to provide customized solutions Page 35 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Herbicides
- 36. Our service portfolio in table grapes is constantly innovated and expanded Sharing know-how Optimizing yield & quality Improving farm management Agronomic support Diagnostic tools Tracking & documentation • Bayer Crop Advice • Bayer Pest Identification • Bayer Field Documentation • Bayer Product Recommendations • Bayer Crop Quality Checks • Bayer Certification Support • Bayer Expert Training • Bayer Soil Analytics • Bayer Sustainability Radar Field demonstration Prediction tools • Bayer Field Days • Bayer Weather Forecast • Bayer Demo Farms • Bayer Disease Prediction Financing & insurance • Bayer On-Farm Trials • Bayer Pest Prediction • Bayer Input Financing • Bayer Risk Calculators • Bayer Yield Insurance Community management • Bayer Yield Mapping • Bayer Economics Evaluation • Bayer Crop Price Insurance • Bayer Farmer Club Application support • Bayer Expert Forum • Bayer Application Advice Market & trading • Bayer Peer Exchange • Bayer Equipment Check • Bayer Market News • Bayer Precision Appl. / Seeding • Bayer Food Chain Network • Core services for table grapes Page 36 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 37. Our customers demand more than only products Integrated Crop Solution Crop Protection Specialized horticulture customer teams Page 37 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Agro Services
- 38. Our strategic commitment to Fruit & Vegetables Developing and enhancing our innovative portfolio Expanding expert teams around the globe Breeding and providing high value vegetable seeds across the globe Building Integrated Crop Solutions which combine seeds, chemical & biological crop protection and services Connecting partners along the entire food chain Page 38 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 39. Connecting partners along the entire Food Chain Our Philosophy Generating added value for all partners involved by facilitating partnerships with a focus on key crops Farmer Processor Exporter/ importer Key Relation Management Food Chain Partnership project Page 39 • Fruit Logistica 2014 • Working together for Sustainable Agriculture Retailer Consumer
- 40. Benefits derived from Food Chain Partnership Multiple benefits for all partners Safe yield & supreme quality Extended market access Traceability and transparency Optimized integrated crop solution Practiced sustainable agriculture Page 40 • Fruit Logistica 2014 • Working together for Sustainable Agriculture
- 41. Food Chain PartnershipOur Commitment 240 FOOD CHAIN PARTNERSHIP PROJECTS 40 CROPS AND 30 COUNTRIES IN ABOUT Your reliable partner for 8 years at the Fruit Logistica and many more to come! Page 41 • Fruit Logistica 2014 • Working together for Sustainable Agriculture