8. A mix of
• Focus - you need to know what to look for
• Data - you need data to ask right questions
• Creativity - you need imagination to come up
with hypotheses
• Test - this is obvious :)
10. Focus areas
• Retention - OMTM
• Virality - viral coefficient (how many users does
one user “infect”)
• Visibility - ASO and vendor relations
• Revenue - combine relative and absolute values
20. ASO
flight vs flights
airport vs airports
2x increase in visibility
21. ASO
• Keywords matter
• No spaces (“flight,airport” vs “flight, airport”)
• Title includes keywords, no need to duplicate
• Localisation
• Frequency of updates