Tips & tricks on growth hacking mobile app "App in the Air" by Bayram Annakov, CEO of App in the Air. Palo Alto, 2014

1. Growth hacking mobile
app: tips & tricks
Bayram Annakov, Palo Alto, 2014

2. App in the Air

4. Many failed transactions

6. $12 000 000

7. Growth Hacking?

8. A mix of
• Focus - you need to know what to look for
• Data - you need data to ask right questions
• Creativity - you need imagination to come up
with hypotheses
• Test - this is obvious :)

9. Focus
or I don’t know what I know

10. Focus areas
• Retention - OMTM
• Virality - viral coefficient (how many users does
one user “infect”)
• Visibility - ASO and vendor relations
• Revenue - combine relative and absolute values

11. Retention

12. 30%
do not add flight

13. Users prefer their own language
(same as developers)

14. Virality

15. Native iOS sharing

16. Eye-catching shares

17. Hall of Fame

18. Useful framework

19. Visibility

20. ASO
flight vs flights
airport vs airports
2x increase in visibility

21. ASO
• Keywords matter
• No spaces (“flight,airport” vs “flight, airport”)
• Title includes keywords, no need to duplicate
• Localisation
• Frequency of updates

22. Vendor relations

23. User reviews

24. Lessons learned
• Ask for review wisely
• Our approach to negative reviews (App Store):
• Nickname
• Naming convention
• Country matters
• Use other app

25. Revenue

26. Sell more

27. Sell often

28. Recommended reading
• Croll, Yoskowitz “Lean Analytics”
• Wheelan “Naked Statistics”
• Foreman “Data smart”
• Meadows “Thinking in Systems”

29. bayram @
appintheair.
mobi