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Mobile app growth - 3 essential feedback loops

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Keynote for meetup on mobile app growth framework by Bayram Annakov, Palo Alto, 2015

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Mobile app growth: 3 essential loops Bayram Annakov, Palo Alto, 2015
App in the Air
Previous meetup • 4 key areas: onboarding, virality, app-store optimisation (ASO), purchase conversion • Tips & tricks, no strategy • http://bit.ly/app_growth1
Inspiration
Today • 10,000 foot view • Simulation • Focus on key leverages & equations
Quick intro to systems
ASO Loop Install base ASO visibility + + downloads +
Viral Loop Users Users who share + + non-users notice app +
Paid Acqusition Loop Users Paying users + + paid acquisition budget +
Sounds simple?
Downloads != Users
Users != Users who share
Users != Paying users
Let’s play :-)
Recommended reading • Meadows “Thinking in Systems” • Richmond “Introduction to systems thinking” • Forrester - Industrial dynamics • Senge “Fifth Discipline”
Video of meetup: http://bit.ly/app_growth2
Twitter: @bayka Medium: @bayramannakov

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