Lecture #2 of Travel Tech 101 internal course

1. History of Travel
Distribution
Travel 101, App in the Air

2. Review
Full Content
PNR
PSS & CSR
Codeshare vs interlining
Married segment
Passive segment
Stopover vs connection
NDC

3. Manual

4. Manual Reservation —> 20 separate
communications for 1 passenger
traveling on 2 connecting airlines

5. The Reservisor

6. Mechanical System

7. Smith meets Smith
LA - NYC

8. Birth of SABRE

9. Data on Travel
Patterns
Destination
Month
Season
Day of week
Hour of the day

10. Bob Crandall, American Airlines

11. OAG &
“listing bias”

12. Richard Ferris, United Airlines

13. Apollo
(Galileo —> Travelport)

14. American Society of
Travel Agents meeting

15. SABRE vs Apollo

16. Value Proposition
800K with SABRE vs 350K manually
“Override” commissions
5% for <$1M in bookings
6% —> $1m+
7% —> $3m+

17. Screen bias

18. Value Chain
Supplier
Inventory
Distribution
Sales
Market

19. Value Chain
Supplier
Inventory
Distribution
Sales
Market
OTA/TMC
Passenger
GDS
CRS
Airline

21. Segmentation

22. Formation of GDS

23. Formation of GDS

24. GDS oligopoly

25. Answer?