7. Privatisation
Boeing - Chicago to SF —> United
Airlines
Rickenbacker - Atlanta to Miami —>
Eastern Air
Trippe & Lindbergh - St. Louis to
Chicago, NY to Boston —> Pan Am
8. First Rule of
Airline Economics
If a plan is going to take off
anyway — any paying passenger or
payload is almost pure profit
31. 1972 crisis at LUV
Sold a plane (4 planes at the moment)
10 min turnaround
Pilots and supervisors helped with baggage
Tickets collected onboard
Food & drinks restocked thought the rear door
while passengers deplaning through the front
Flight attendants removed trash
33. Second Rule of
Airline Economics
Giving the expense-account
customer something for free
that he could take home
instead of to the office - in short,
kickback, won his undying loyalty