Case Study: Chemical Safety Software Provider From Penalty Remediation to Outstanding SEO Performance: A Long-Term, Successful SEO Partnership

1. Case Study
Chemical Safety Software Provider
From Penalty Remediation to Outstanding
SEO Performance: A Long-Term, Successful
SEO Partnership
2012-2015

2. The Stats
These two graphs show the amount of progress made
while working with this client from 2012-2015 >100% projected
growth over 2012
traffic
147%YOY organic
search conversions

3. The Client
some background knowledge
on our client
1
2
3
The company is almost 20 years old
They have had a website since 2001
They are focused on B2B sales

4. The Challenge
significant drop in keyword rankings
decrease in unique visitor traffic
fewer website conversions
as a result they experienced.....
It began with a Google Penalty

5. Strategically removing negative links
AND
Creating optimized content for the site with
techinical SEO recommendations
THIS INCLUDED
The Solution
White Hat SEO

6. Increase in Traffic
Increase in Conversions
The Google Penalty was lifted
from
The Results
2012-2013
13%
365%
&

7. The Results
Increase in Traffic
YOY Increase in Conversions
continuing that momentum
throughout 2014...
34%
63%

8. The Next Step
with the penalty
removed it became
time to cast a
wider net...

9. ranking for more
relevant to the subscription-based
information they sell
keywords
The New Challenge

10. Based on search volume
around specific chemicals
within the space, we created
a fresh educational content
series that lived within the
client’s blog.
The Next Solution

11. this content series created....
The New Content
New indexable landing pages offering subscription-based
information for lead generation
&
Shareable information that led to quality backlinks and
lifted the site’s organic search visiblity

12. And More Results
by 2015
YOY Increase in Organic Traffic
YOY Increase in Free Trials
they ranked in the top Google search
results for new keywords
47%
27%
&
10
10

13. For More Info
To learn more about SEO practices check out our
Marketer’s Guide to Managing and Maximizing
SEO Success
You can also read the full case study here

14. Be Found Online
Contact Us
Phone
Website
(877) 553-6863
www.befoundonline.com