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BFO Case Study


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Case Study: Chemical Safety Software Provider

From Penalty Remediation to Outstanding SEO Performance: A Long-Term, Successful SEO Partnership

Published in: Marketing
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BFO Case Study

  1. 1. Case Study Chemical Safety Software Provider From Penalty Remediation to Outstanding SEO Performance: A Long-Term, Successful SEO Partnership 2012-2015
  2. 2. The Stats These two graphs show the amount of progress made while working with this client from 2012-2015 >100% projected growth over 2012 traffic 147%YOY organic search conversions
  3. 3. The Client some background knowledge on our client 1 2 3 The company is almost 20 years old They have had a website since 2001 They are focused on B2B sales
  4. 4. The Challenge significant drop in keyword rankings decrease in unique visitor traffic fewer website conversions as a result they experienced..... It began with a Google Penalty
  5. 5. Strategically removing negative links AND Creating optimized content for the site with techinical SEO recommendations THIS INCLUDED The Solution White Hat SEO
  6. 6. Increase in Traffic Increase in Conversions The Google Penalty was lifted from The Results 2012-2013 13% 365% &
  7. 7. The Results Increase in Traffic YOY Increase in Conversions continuing that momentum throughout 2014... 34% 63%
  8. 8. The Next Step with the penalty removed it became time to cast a wider net...
  9. 9. ranking for more relevant to the subscription-based information they sell keywords The New Challenge
  10. 10. Based on search volume around specific chemicals within the space, we created a fresh educational content series that lived within the client’s blog. The Next Solution
  11. 11. this content series created.... The New Content New indexable landing pages offering subscription-based information for lead generation & Shareable information that led to quality backlinks and lifted the site’s organic search visiblity
  12. 12. And More Results by 2015 YOY Increase in Organic Traffic YOY Increase in Free Trials they ranked in the top Google search results for new keywords 47% 27% & 10 10
  13. 13. For More Info To learn more about SEO practices check out our Marketer’s Guide to Managing and Maximizing SEO Success You can also read the full case study here
  14. 14. Be Found Online Contact Us Phone Website (877) 553-6863