Robyn Fischer, Paid Media Director at BFO and Casey Koppenhoefer, VP, Digital Marketing Officer at Seacoast Bank discuss how a positive agency/client relationship was able to capitalize on micro-moments to drive business.

1. THE AGENCY / CLIENT RELATIONSHIP &
Turning Micro Moments Into Wins

2. 2
AGENDA
• Intro
• Our History & Why It Works
• The Year of Micro Moments
• Thoughts & Advice

3. SEACOAST BANK & BFO
The Story
3

4. SEACOAST BANK
4

5. SEACOAST & BFO
5
• Formative Years
• Growing Up
• Looking Forward

6. NUMBERS | DIGITAL MEDIA SUCCESS
• Improved CPL over 260% since 2014
• Over $80 less per conversion
• 300%+ Increase in Quarterly Conversions
• Website NOW Outperforms Every Branch in Footprint
• Alt channel Sales leader is top producer in entire company
• 1 Year Website Anniversary
6

7. HUBSPOT | STATIC TO STICKY #TBT
7

8. WHY IT WORKS
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• Acknowledge & Validate
• Believe & Invest in the Brand/Client
• Open & Honest Communication
• Our Relationship is Rare but Not Unachievable
• Think Outside the Org Chart

9. 2017 GOALS
9
Seacoast Bank & BFO

10. SEACOAST 2017 GOALS
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Transform from Brick & Mortar to Clicks & Mortar
Prospecting as Key Competency
Lead Gen Juggernaut
Become Florida’s Most Beloved Brand
Build & Maintain a Qualified, Engaged Audience
Advance Digital Capabilities
Drive to Alt Channels
100% Digital SoV in Local Market

11. 11
The Year of
Micro
Moments
SEACOAST 2017 GOALS

12. THOUGHTS & ADVICE
12
Seacoast Bank & BFO

13. THOUGHTS & ADVICE
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 Challenge
 Team Player
 Communicate
 Speak Up
 Empower
 Inspire
 Take Risks
 Match.com
 Be Bold
 Speak Up
 Build Trust & Respect
 Engage & Educate
Client Side Agency Side

14. RECAP
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Don’t Be An Asshole* | Make People Happy
Be Excellent
Make Every Day Better Than The Day Before
#MicroMoments | Be There When It Matters Most
*Unless the situation demands it

15. CONTACT US
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Casey Kope | Seacoast Bank
VP, Digital Marketing Officer
• www.linkedin.com/in/caseykope
• www.facebook.com/caseykope
• casey.kope@gmail.com
Robyn Fischer | Be Found Online
Paid Media Director
• www.linkedin.com/in/robynmcc
• www.facebook.com/rmcclear
• robyn@befoundonline.com