This document discusses cross media advertising for horror films, listing various elements that could be used across different media like trailers, posters, and magazines. Trailers may include film ratings, production studios, high school or abandoned locations with teenage victims or villains. Posters typically feature the film title in a stylized font along with a tagline, release date, studio, and producers or villain/weapons. Magazine covers aim for a horror-themed masthead with fitting pictures, cover lines, and a direct way to address readers.

1. Cross Media Advertising
By Bebe Henderson

2. Trailers

4. Film Rating and Film
Production/Studios
High School Locations
Abandoned Locations
Teenage Victims
Villains
Police Officers/Cars

5. Posters

6. Film Title in a sharp font
Tagline
Release Date
Studio and Film Producers
Villain/Weapons

7. Magazines

8. Dominant Masthead with a
Horror themed font
Pictures that fits perfectly under
the Slasher genre
Cover Lines
Direct Mode of Address