Review of the 6 top social media platforms for the Elburn Chamber of Commerce membership

1. www.RebeccaWardlow.com

2. Who Is Rebecca Wardlow?
Local Google+ Ambassador
Google+ City Expert
Social Media Speaker,
Trainer & Consultant
Social Media Instructor at
Kishwaukee College
Continuing Education
Web Design &
Development since 1998
eCommerce Project
Manager
Proud mom of 5 kids

3. Social Media Boot Camp
During today’s 1 hour luncheon we will briefly
discuss each social media platform
Let us know!

4. Google Local Business Page

5. Google Local Business Page
Also known as Google
Local pages include:
Places
Business description
Intended for “brick &
Contact details
mortar”
Location
Created automatically by
Photos
Google, so your business
probably has one
Reviews & Ratings
Converted to the look &
feel of Google+ Pages
Lacks some of the
interactive features of
Google+ pages

6. Google+ Page

7. Google+ Page
Offer interactive features:
Build followers
Share & comment on
posts
Engage with users &
other businesses
Important Note:
Users cannot see
reviews/ratings or review
your business from a
Google+ page UNLESS it
has been merged with
the Local Business Page.
Setting Up A New Page? If you’re a brick and motor
business, choose the “Local Business or Place” category.
Only businesses in the “Local Business or Place” category
can be merged with Local Business Page

8. Merge Local to Google+ Page
Once your pages are merged:
Links in Search, Maps and Google+ will lead to
this your Google+ Business Page
Contact info, reviews, images, posts and even
rates and availability through Hotel Price Ads
Followers can interact socially with your
business.
Merged Google+ Local pages are identifiable by
a verified checkmark below the four tabs at the
top of the page—About, Posts, Photos and
Videos.

9. Facebook
Personal FB Page
Business FB Page

10. Facebook Personal Profile
Best chance of being seen in News feed
Don't have to friend everyone, they can
subscribe to you
Share your wins
Share your content
Share your business page link on your profile
Keep it real, be you and don’t SELL your
business on your Personal Profile

11. What you LIKE shows on your FEED

12. Facebook Business Page
Ask Questions!!!
Add humor
Stay relevant
Add personality
Post at least once per day
Show the individual behind the scenes
People are on Facebook to be social
When you share, your community shares
Give people a reason to share

13. Reward Your Community
What do they want?
Poll
Experiment
Contests (3-4 per year)
Coupons
Freebies
Featuring them
Fan of the Week

14. Create Buzz on Facebook
Host frequent photo contests
"Facebook Friday" with discount coupon
Encourage fans to like posts to see a sneak peak
Status updates offering chance to win getaways
Ads featuring live chat with travel experts
Use interactive apps - photo contest, hidden
coupon code, sweepstakes, seasonal
promotions and posts
"Like us and get a deal"
Sponsored stories (page likes)

15. Twitter
175M tweets sent each day
Average user has sent 307 tweets
11 new accounts created every second
It takes less than 1 week for Twitter users to
send 1 Billion tweets!

16. How Can You Use Twitter?
Generating TRAFFIC to
your website
BRANDING your company
and products
LISTENING to what is
being said about your
company or industry
PROMOTE & SHARE your
blog content, special
offers, events & more
REACH new people daily
Share and get the latest
NEWS
NETWORKING with
others who share your
passion

17. Twitter Lingo
Tweet – a 140 character post on Twitter
Mentions - when someone mentions you
specifically @yourusername
RT - retweet
RTs by others, RTs by you, your tweets RT’d
DM = Messages – direct message to you (only you
and the person who sent it can see this message)
@ symbol before the Twitter username of
someone you want to reply to
Hashtag - Used to mark keywords/topics in a
Tweet

18. YouTube
YouTube is the second largest search engine
after Google (who owns YouTube)

19. YouTube Tips
Create & Customize Your
Channle
Make Content, Not Ads
Become the Face of Your
Business
Everyone Starts at Zero
Direct People to Your
Website
Leverage YouTube Videos
for SEO
BE REAL!
TELL YOUR STORY!
http://youtu.be/1OmTFB712V0

20. Why Should You Use LinkedIn
NETWORK WITH OTHERS!
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !

21. LinkedIn Personal Profile

22. Pinterest
Over 12M monthly US unique visitors!
Average time spent is 72 minutes!
Drives more traffic than YouTube, LinkedIn &
Google+ COMBINED!
More exposure for your business!!
10M connected Facebook users
It’s EXTREMELY viral in nature! Over 80% of pins
are repins!
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest.

23. Pinterest Business Page

24. Pinterest Tips
Use original pictures to
drive traffic
Re-Pin other people’s
content to build a larger
following
Create online catalogs
and add price to the
picture
Host contests – ask them
to take a picture & share
it to win
Pin special offers

25. Social Media Boot Camp
Let the Elburn Chamber of Commerce know!
Please take a moment to fill out the Survey
http://ow.ly/qzqFj

26. Connect With Rebecca
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
Email rwardlow@rebeccawardlow.com
• Pinterest http://pinterest.co
m/SocialSolutions