Remax: Interactive Media Plan

Remax Online Media Plan Presented by: Ben Wollman

Objectives ,[object Object],[object Object]

Planning Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Strategy ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real Estate Agent Homes for Sale House for Sale Real Estate Listings Top Real Estate Companies Rental Properties Property Search Selling Home Selling House Selling Apartment Rental Properties Property Search Selling Home Selling House Selling Apartment Rental Properties Property Search Selling Home Selling House Real Estate Selling Apartment Homes for Sale House for Sale Real Estate Listings Top Real Estate Companies Rental Properties Property Search Selling Home Selling House Selling Apartment Home Mortgage New Homes Luxury Homes Buy New Home New England Homes Moving Houses Relocating Relocating Homes Relocating New England ,[object Object],[object Object]

[object Object],Coldwell Banker Century 21 Yahoo! Real Estate Yellow Pages Real Estate AOL Real Estate Warner-Ball Real Estate Prudential For sale by owner Craigslist Craigslist.com BuyOwner ByOwner Home Depot Lowed Househunt.com Homefinder.com KW.com KW Luxuryrealestate.com Trulia.com Move.com Rental Companies UHAUL UHAUL.com Moving companies Moving truck company Hardware store Hardware stores Ace Hardware Weichert Realtors ,[object Object],[object Object]

[object Object],Remax Houses Remax Apartments Remax Real Estate Remax Homes Remax Directory Remax Remax Selling Remax Renting Remax Property Remax Property Search Remax Agents Remax Residential Property Remax Commercial Property Remax Agent Remax Property Listing Remax Search Remax Realtor Remax Realtors Remax Sales Outstanding Agents Outstanding Results Remax land Re Max Remax Company Remax Corp. Remax Corporation Remax News Remax Information Remax Company Information Remax New England ,[object Object],[object Object]

Online Radio/ Video ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Social Networks ,[object Object],[object Object]

[object Object],[object Object],[object Object]

Creative Considerations: Rich Media

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget Breakdown Peak Season: Off-Season:

Optimization Schedule Peak Season Est. Spending Est. CPM Est. Impressions Search $3 million 21,140,160 Radio/ Video 0 0 0 Social Networks $1.5 million $50 30,000,000 Off- Peak Season Est. Spending Est. CPM Est. Impressions Search 0 0 0 Radio/ Video $3 million $45 67,333,332 Social Networks $1.5 million $50 30,000,000 Total $9 million 148,473,492

Optimization Schedule PEAK OFF-PEAK *Amount of Imps subject to final site selection and optimizations

Considered by not Recommended ,[object Object],[object Object],[object Object],[object Object],[object Object]

Remax: Interactive Media Plan

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