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Is an innovation strategy the answer for renewal

Presentation at the Marcus Wallenberg Prize seminar

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Is an innovation strategy the answer for renewal

  1. 1. Is an innovation strategy the answer to the demand for renewal? Bengt Järrehult, SCA/LTH No … it is a prerequisite, but it’s not sufficient…
  2. 2. The winning games change with time…. The ontologies change with time…. 1980 1990 2000 2010 Known & Ordered Best practice, SOPs Sense – Categorize – Respond Knowable & Complicated Analytical/Reductionistic Sense – Analyze – Respond Unknowable & Complex Pattern recognition/Experimental Probe – Sense – Respond Validity for success Year Inspired by Dr Dave Snowdon Cynefin/IBM, ARK Group Annual Knowledge Management Conference London, 14 Nov 2002
  3. 3. Two types of innovation strategies Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  4. 4. Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  5. 5. Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation.
  6. 6. Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture .
  7. 7. Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  8. 8. Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Securing a balance between creativity and value capture for maximized ROI .
  9. 9. Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward.
  10. 10. Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward. Utilization of Innovation Networks, both internal and external .
  11. 11. Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward. Utilization of Innovation Networks, both internal and external . Protection of new initiatives that are different from the norm .
  12. 12. The 5 parts of the Innovation strategy <ul><li>Why? </li></ul>What? How? Who? When? Why? Why?
  13. 13. The 5 parts of the Innovation strategy <ul><li>What? </li></ul>Why? What? How? Who? When?
  14. 14. The 5 parts of the Innovation strategy <ul><li>How? </li></ul>Why? What? How? Who? When? How much?
  15. 15. The 5 parts of the Innovation strategy <ul><li>Who? </li></ul>Why? What? How? Who? When?
  16. 16. The 5 parts of the Innovation strategy <ul><li>When? </li></ul>Why? What? How? Who? When?
  17. 17. Summary - the answer to the demands for renewal <ul><li>Notice the difference in world perception and suitable games </li></ul><ul><li>Play-Not-To-Lose and Play-To-Win applying both chess and poker </li></ul><ul><li>Use the 7 World Class Principles of Innovation in your strategy </li></ul><ul><li>Get all the 5 elements in the Innovation Strategy clarified </li></ul><ul><li>Do not plan too much – learn by doing it iteratively - NOW </li></ul>

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