This document contains confidential information about Curvessence's 3D bra technology and planned products. The recipient agrees not to disclose any information to unauthorized parties. Curvessence has developed a patented 3D bra cup made of memory nylon polymers that replaces metal underwires for superior comfort and support. Their innovative 3D bra technology is designed to conform naturally to a woman's body curves.

1. CONTACT CURVESSENCE
www.CURVESSENCE.com | Info@CURVESSENCE.com | +61 2 8084 0710

3. By accepting this Product Information Booklet the
recipient organisation agrees to the following terms:
This Product Information Booklet contains valuable
commercial-in-confidence and trade secret information about
Curvessence™ Technology and planned Curvessence™ Products.
Curvessence™ Technology and planned Curvessence™ Products are
patent pending and protected under worldwide intellectual property
laws including laws protecting trade secrets.
This Product Information Booklet and information in it or otherwise
provided by Curvessence may not be disclosed or copied in whole
or in part or provided to any person outside the organisation that
first receives it.
Information in this Product Information Booklet or otherwise
provided by Curvessence may only be disclosed within the
organisation that first receives it on a need to know basis for the
purpose of that organisation evaluating Curvessence™ Technology
and planned Curvessence™ Products for the purpose of prospective
business dealings between that organisation and Curvessence
and not for any other purpose.
Curvessence does not warrant the accuracy or completeness of
information in this Product Information Booklet.
The above Terms apply in addition to any terms expressly agreed
between Curvessence and the organisation.
Copyright © 2012 Curvessence Pty Limited ABN 97 154 894 578

4. page
1
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6. page
03
After working for over 20 years in intimate apparel,
pioneering the design of many of the world’s best selling
bras, notably as Creative Director for Pleasure State and
Elle Macpherson Intimates, I realised that fashion could
also be combined with that elusive quality of comfort.
Some 50 years ago the underwire bra was introduced
to women’s apparel. An innovation in its time, modern
technology has passed it by. We still have a piece of
unyielding steel that gives form and support to the bra, and
is fundamentally uncomfortable. I decided there was a need
to create a truly comfortable, supportive and feminine bra
to replace the archaic underwire bra.
For some years I have been exploring innovative design
practice in bra’s, and I am passionate that looks and
functionality should be addressed equally, to arrive at
leading and innovative new products.
Quite clearly the underwire bra needed to be re-engineered
from scratch. My vision was to create a truly comfortable
and supportive bra, delivering 3D Bra technology to replace
underwires and Curvessence is the realisation of this vision.
Kay Cohen
Founder | CEO
Curvessence Pty Ltd
A personal message
from the Inventor
of Curvessence 3D
Bra Technology
Kay Cohen

7. curvessence
3d bra technology

8. page
05
Introducing ‘Curvessence’ the world’s first 3D bra
cup with state-of-the-art technology replacing
metal underwires.
Utilises 3D sculpted memory nylon
polymers designed to follow the curves
of a woman’s torso
Eliminates metal underwires
Incorporates a fully 3D luxury bra cup
providing comfort, support, and shape to
the bust
Offers an extensive size range of
fittings and bra design profiles from
plunge to full coverage
With Curvessence 3D Bra technology, an
all new and superior type of bra cup is now
possible. This innovative 3D Bra utilises
memory nylon polymers sculpted to conform
to a woman’s body, and places enormous
importance on comfort, fit and style.
Using the latest in 3D body modeling and
compositepolymeradvances,Curvessencehas
created the perfect underwire replacement.
Engineered to work with a woman’s curves
the 3D Bra is light, supportive, feminine and
unbelievably comfortable.

9. absolutely
underwire free
Superior in every way to metal
underwires, the Curvessence
engineered compound is a malleable,
ultra tough nylon polymer.
The Curvessence compound is ultra
light, durable and gets stronger in
the wash, remembering its contour,
for enduring comfort and a perfect fit.
A revolution
starts here

10. page
7

11. A fresh
canvas
The patented technology of the Curvessence Bra cup
is suitable for working in multiple fabric types, including
molded fabrics, cottons and laces.
With applications spanning quality every day wear to couture,
Curvessence is the ultimate foundation for bra design.
The Curvessence Bra cup offers superior comfort, and is
available in a wide range of bra cups and sizes.

12. page
9

13. Preformed3Dcontourrelievesanaverage
of7.5cmsofforcedunderwirecontortion
Replacing Underwires
The all-new Curvessence 3D Bra
technology replaces the traditional
and often uncomfortable 2D metal
underwires. Traditional 2D metal
underwires are forced an average
7.5cms (3”) around the wearer’s
bust, often resulting in discomfort.
The Curvessence revolutionary
patented 3D Bra emulates the
natural curves of a woman’s torso.
Through the use of new cutting edge
materials, this innovation delivers all
day comfort and a perfect fit.
3d bra
technology
7.5cm

14. page
11

15. Into the
Third
Dimension
The new bra technology by
Curvessence is truly 3D. Based
on thousands of 3D body scans,
Curvessence studied and learned
the real shapes of women’s bodies.
Featuring multiple planes that
emulate the natural curves of
a woman’s torso, this ground
breaking invention is the basis of
the world’s first 3D Bra cup.
The result is a perfect fit plus the
benefit of all day comfort.

16. page
13

17. Curvessence 3D Bra technology is fully integrated into the foam bra cup
pad, meaning the end of bulky and uncomfortable wire channels.
Combining the 3D elements of underwire replacement, and the
revolutionary Curvessence Bra cup, delivers a truly smooth bra that
effortlessly works with the wearer’s lifestyle.
Beautiful
on the inside

18. page
15
There is a tremendous carbon advantage offered by the
Curvessence 3D Bra technology. With regard to the amount of
steel needed, the savings in carbon alone are:
Seven times less the volume of fossil fuel used
Release of up to fourteen times less green house gases
Substantially fewer demands on extraction of metal resources
Plus the benefit of hundreds of times less toxic risk to people
and our ecosystems
Carbon
Advantage

19. Curvessence is the brand within the brand,
the ingredient which will mean quality and
innovation to consumers.
As a quality component supplier
Curvessence will provide relevant point
of sale material.
the
brand
inside

20. page
17

21. notes

22. page
19
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