Benjamin FILAFERRO

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After a career in consulting that took me across the Middle-East and Africa, a graduation from an Executive MBA, and the set-up of the account management practice of two French Start-Ups, I have joined LexisNexis to structure the international business development in the CEMEA region. This position fits perfectly my career path as it is building up on skills that I have strengthen over the years such as: strategy definition, KPI & Business case validation, cross-department implementation, C-level accountability, consultative selling, etc. It is also allowing me to continue expanding my international management experience that is including so far: Middle-East (Qatar, Oman, Saudi Arabia),...

telecommunications customer relationship management marketing customer management customer experience loyalty program social media social data analysis marketing analysis big data telecommunication

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Benjamin FILAFERRO

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Why having a loyalty program?

Main types of loyalty programs

Tailoring loyalty programs to strategic objectives

Measuring and demonstrating results of loyalty programs

Use of sna and give back ratio monitoring to improve cost effectiveness of your loyalty program

5 more ideas to improve loyalty program cost effectiveness

Telco Big Data and Social CRM