Benjamin Real

Mexico City Area, Mexico Mexico

Head of Design & UX at BBVA Bancomer

Finance / Banking / Insurance

Doing my undergraduate degree, I realized that "design” is not remotely relevant if you do not take into account both, the business’s and the user’s needs and objectives. From that point on, I have always tried to understand the pre-design phase and eventually after some years as a web designer and front-end developer I arrived at INSITUM in my quest to understand the users for whom I was designing. My first project was to design a trade stocks web app for individual investors in Mexico, using the deep understanding of the individual investors as the fundation. Since then, I have been involved in the design of user experiences and services using user centered design to provide the best p...