3. Coaching & Customer Insights
What are the obstacles to effective coaching?
Resistance, which often occurs from misunderstanding
How do we avoid this?
4. Coaching & Customer Insights
Coaching requires an understanding of
conversation types
Types of Conversations
A Common Reality at Work
Relationship
Building
Relationship
Mutual
Building
Understanding
Mutual
Understanding
Action
Action
Possibility
Possibility
Engagement suffers when conversations happen out of order or
are off-balance
7. Coaching & Customer Insights
1. The Qualities of a Coach
Awareness
Optimism
Listening
Empathy
Trust in the Process
8. Coaching & Customer Insights
2. A Coaching Model for Engaging Conversations
REALITY
GOAL
Mutual
Understanding
Shared Intentionality
The GROW Model
WILL
OPTIONS
Action Plan
New Possibilities
8
9. Coaching & Customer Insights
3. Coaching Tools to Increase Engagement for All
Stages of the Process
Development
Questions
Connection to
Long-term
Goals
Directing
Statements
Positive
Recognition
Transparency
13. 75%
Percent of Responses
Coaching & Customer Insights
How valuable was this coaching session for you
overall?
75% of participants
rated the session as
extremely valuable
25%
0
Not at all
Valuable
1
2
3
4
5
6
Rating Scale (0-10)
7
8
9
10
Extremely
Valuable
14. 75%
Percent of Responses
Coaching & Customer Insights
How engaging was this coaching session?
100% of participants
rated the session as
highly engaging
25%
0
1
Not at all
Engaging
2
3
4
5
6
Rating Scale (0-10)
7
8
9
10
Extremely
Engaging
15. Percent of Responses
Coaching & Customer Insights
How valuable was this coaching session for you
compared to previous coaching sessions?
50%
Most
importantly, 100% of
participants rated the
session as more
valuable compared to
previous sessions!
0
Much
Less
Valuable
1
2
3
4
5
6
Rating Scale (0-10)
25%
7
8
25%
9
10
Much
More
Valuable
16. Coaching & Customer Insights
Qualitative Feedback
Reps are now more
engaged in the
session. It’s a good
two-way
communication
with this model.
Transparent
and systematic
approach [was
the greatest
value add].
It helped me
understand the
reps needs in
specific and
provide them
with multiple
solutions.
17. Coaching & Customer Insights
Next Steps
Train Full Coaching
Team
Train Supervisors
Train Mentors
EMMA - Recap in definition and remind the group of how this is different from feedback.
20mins to explain model and demonstrate to the group. The GROW model is a tried and tested model developed by John Whitmore, and is very relevant to our environment here at LinkedIn. The model can be applied to a 5 min conversation or a 60 min conversation, with practice you’ll become more able navigate the different stages with greater flexibility. A strength of the grow model is that the coach doesn’t need to be an expert in the coachees specific situation in order to be able to coach him/her. Through applying the GROW model the coach provides a dynamic vehicle for the coachees development without needing offer advice or force a particular direction.GOAL: Establish rapport and agree specific goal. Set the coachee up to walk out of the session with a clear deliverable.Should include both a long term (vision) aspect and a short term goal for each session.What to you want to achieve?What will achieving that goal give you? Picture in your mind how things would be if you achieved that goal.How would you define success for this session? It’s important to help the coachee realize their degree of control or lack thereof with regard to the goal. They may need to redefine their goal. It’s also important to help the coachee refine their focus so that the goal is realistic and achievable. Coaching skills: Probing until the direction becomes clear.REALITY: What’s happening: Shed light on the situation and develop the coachees awareness.What’s been going on so far?What are some concrete examples of this problem?Coaching Skills: Question, summarize and reflect back what you’re hearing from the coachee.