Principaux résultats de l'étude de BETC "iLife - bienvenue dans la vie sous algorithmes" (2018) sur l'acceptabilité du digital, de l'intelligence artificielle et des réseaux sociaux à travers le monde. Toutes les données de l'étude sont (c) BETC
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BETC i life les echos
1. 28/01/2018
1
Bienvenue dans la vie sous algorithmes
2
OUR STUDY
FIELDED IN FEBRUARY 2017 IN 32 MARKETS, N = 12,169
Argentina ● Australia ● Belgium ● Brazil ● Cambodia● Canada ● China ● Czech Republic● Denmark ● Ecuador● France● Germany● India
Indonesia ● Ireland ● Italy ● Japan● Malaysia ● Mexico ● Myanmar ● Netherlands ● Philippines ● Poland ● Portugal● Russia● Saudi Arabia Singapore● South
Africa ● Spain ● United Arab Emirates ● United Kingdom ● United States
3. 28/01/2018
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5
“Social media is a big time waster”
35% / 48%
PROSUMER / MAINSTREAM
28/51 22/38 20/3537/59 34/50 34/41
YET, I KNOW I AMWASTING PRECIOUSTIME
6
I.
United Or
Divided We
Stand ?
II.
Data Creep
&The End
of Privacy
III.
AI: Our
New Life
Partner?
4. 28/01/2018
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7
SOCIAL MEDIA MAKES US STRONGER COLLECTIVELY
“Social media empowers me to support causes
I care about”
71% / 50%
PROSUMER / MAINSTREAM
83/53 85/76 78/5851/40 68/38 81/70
“Social media allow ordinary people to come together,
influence each other and be a driver of change”
78% / 55%
PROSUMER / MAINSTREAM
75/48 83/75 88/7575/34 64/40 93/71
WHAT UNITES US,ALSO DIVIDES US
“In the past, social media brought people together,
today, it divides them”
42% / 46%
PROSUMER / MAINSTREAM
39/48 34/55 56/5342/46 51/45 30/36
8
5. 28/01/2018
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9
THE RISING CONCERNTHAT WE LIVE IN BUBBLES
“Social media confirms my own opinions rather
than challenging them”
42% / 28%
PROSUMER / MAINSTREAM
43/35 63/59 50/3219/28 31/22 55/32
10
THE GRAVITY OFTHE CONSEQUENCES
“Social media is reducing our ability to think critically”
41% / 48%
PROSUMER / MAINSTREAM
42/55 45/56 39/4942/55 47/53 47/45
“Social media (e.g. Facebook,Twitter) is my main
source of news”
52% / 37%
PROSUMER / MAINSTREAM
50/44 61/57 53/4446/35 34/22 81/63
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11
“I prefer the person I am on social media to
the “real’ me”
29% / 19%
PROSUMER / MAINSTREAM
26/34 55/56 16/1310/16 15/13 35/24
FROM SHARINGTO JUDGING
“Seeing other people’s lives on social media makes me
depressed/unhappy about my own life”
21% / 20%
PROSUMER / MAINSTREAM
18/31 26/33 18/2328/14 24/23 24/28
MILLENNIALS
39%
MILLENNIALS
41% 40% 23%
12
“I prefer my life on social media (e.g. facebook, Instagram) to
my actual life”
16% / 14%
PROSUMER / MAINSTREAM
20/30 31/41 16/1413/14 12/10 35/25
MILLENNIALS
40%
7. 28/01/2018
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13
I.
United Or
Divided We
Stand ?
II.
Data Creep
&The End
of Privacy
III.
AI: Our
New Life
Partner?
14
WE’D SHARE OUR DATA FOR MORE PIECE OF MIND
“I would like to be able to geo-locate my kids at any time
through their phones”
80% / 66%
PROSUMER / MAINSTREAM
90/79 80/77 86/8075/62 69/46 89/73
8. 28/01/2018
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15
“I would like my refrigerator to automatically order products
I run out of and have them delivered to my home”
46% / 30%
PROSUMER / MAINSTREAM
40/33 43/45 56/3930/21 36/21 80/62
CONVENIENCE IS KING
16
WHEN CONVENIENCE & COMPANIES INTERTWINE: CREEPY OR COOL ?
“I would like companies to be able to predict what I will
need to buy and send it directly to my home”
33% / 23%
PROSUMER / MAINSTREAM
30/27 47/51 42/3122/15 19/16 70/48
9. 28/01/2018
9
17
BUT WHAT IF SOMEONE ELSE INTERFERS?
18
‘ME’ BEING STALKED IS NOT ATHING
“I would like friends and family to always be able to find out
where I am at any moment (geo-location) through my
phone”
38% / 26%
PROSUMER / MAINSTREAM
36/34 63/62 43/2924/22 20/16 69/51
10. 28/01/2018
10
19
“I worry that internet-connected devices (e.g. cars, toys,
homes) will be used for unlawful surveillance”
78% / 72%
PROSUMER / MAINSTREAM
74/68 69/69 78/8072/68 75/75 80/74
PRIVACY HOWEVER IS ALWAYS ATHING
“I worry that internet-connected devices (e.g. cars, toys,
homes) will be hacked and cause harm to
individuals/communities”
78% / 73%
PROSUMER / MAINSTREAM
62/70 67/74 85/8375/68 80/76 83/74
20
THE LONGTERM EFFECTS ON SAFETY
11. 28/01/2018
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21
WE MISTRUSTTHE INVOLVEMENT OF COMPANIES
“It worries me that I do not know what companies are doing
with my data/information”
80% / 73%
PROSUMER / MAINSTREAM
69/69 73/74 88/8279/74 75/67 71/70
“I do not care what companies are doing with my data as I get
free services/products in return”
18% / 15%
PROSUMER / MAINSTREAM
22/17 26/33 15/1511/13 21/21 27/23
VS
22
WHAT’S NEXT ?
12. 28/01/2018
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23
“In the future, none of us will be able to keep
our private data secure”
68% / 67%
PROSUMER / MAINSTREAM
58/65 60/68 68/6469/68 70/69 68/67
THE FUTILITY OFTRYINGTO SAVE OUR OWN PRIVACY
24
I.
United Or
Divided We
Stand ?
II.
Data Creep
&The End
of Privacy
III.
AI: Our
New Life
Partner?
13. 28/01/2018
13
25
ARTIFICIAL INTELLIGENCE CAN BETHE HERO OFTOMORROW
“Artificial Intelligence will be good for society”
56% / 44%
MILLENNIALS / BOOMERS
53/37 76/60 63/73 47/32 33/3489/91
INNOVATORS LAGGERS
VS
26
48
31
36
24
Help humanity progress Solve our most pressing problems
Prosumer Maintream
In the future, Artificial Intelligence will…
THE BENEFITS OUTWEIGHTHETHREATS
VS
22
13
24
15
Take over and control society Destroy our planet
Prosumer Maintream
14. 28/01/2018
14
27
THE CHINESE ARE HOLDINGTHE REINS
40 46
31 30
Liberate us from
repetitive tasks
and give us more
time to enjoy life
Help humanity
progress
39 3633
25
Liberate us from
repetitive tasks
and give us more
time to enjoy life
Help humanity
progress
70
78
64 60
Liberate us from
repetitive tasks
and give us more
time to enjoy life
Help humanity
progress
In the future, Artificial Intelligence will…
28
TENSION #1
LIBERATION MAY LEADTO LAZINESS
15. 28/01/2018
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29
TOWARD A FUTURE WITH MORE FREETIME
“In the future,Artificial Intelligence will liberate us from
repetitive tasks and give us more time to enjoy life”
47% / 39%
PROSUMER / MAINSTREAM
40/31 59/41 45/3836/36 39/33 70/64
“When AI and robots are fully embedded in our lives, I
worry that humans are going to become lazy and idle”
61% / 56%
PROSUMER / MAINSTREAM
54/55 69/63 58/5168/61 64/44 45/55
“When AI and robots are fully embedded in our lives, I
worry that humans are going to lose our ability to solve
problems on our own”
56% / 54%
PROSUMER / MAINSTREAM
53/50 64/56 58/5058/53 50/52 50/49
30
WILL WE BECOME LAZY AND INCOMPETENT ?
16. 28/01/2018
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WILL WE LOSE OUR CREATIVITY ?
“When AI and robots are fully embedded in our lives, I worry
that humans are going to become less imaginative because
everything is logic-based”
49% / 43%
PROSUMER / MAINSTREAM
44/41 58/56 50/3849/40 45/40 49/47
32
TENSION #2
THE BIGGESTTHREATTO HUMANITY:
ROBOTS OR HUMANS?
17. 28/01/2018
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WHO IS AFRAID OF AN AI APOCALYPSIS ?
“In the future,Artificial Intelligence will take over and control
human society”
22% / 24%
PROSUMER / MAINSTREAM
18/25 34/39 19/2120/24 31/27 14/13
33
“When AI and robots are fully embedded in our lives, I worry
that humans are going to use robots to wage war and
ultimately destroy the planet”
44% / 41%
PROSUMER / MAINSTREAM
27/30 36/36 49/4538/35 42/40 28/31
“When AI and robots are fully embedded in our lives, I worry
that humans are going to use robots to take control and
enslave much of humanity”
33% / 33%
PROSUMER / MAINSTREAM
27/27 39/34 46/4131/24 22/29 20/19
IT’S HUMANS WE NEEDTO WATCH OUT FOR
18. 28/01/2018
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35
TENSION #3
A JOB LOST IS A JOB GAINED.
EXCEPT FORWHEN IT’S NOT
36
AI & JOBS RELATIONSHIP STATUS: IT’S COMPLICATED
“In the future,AI will take away jobs and leave
millions of people unemployed”
39% / 42%
PROSUMER / MAINSTREAM
“In the future,AI will create new jobs that we
cannot even imagine today”
37% / 30%
PROSUMER / MAINSTREAM
VS
19. 28/01/2018
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37
THE INNOVATORS
36
48
41
28
Take away jobs
and leave millions
of people
unemployed
Create new jobs
that we cannot
even imagine
today
20
59
29
50
Take away jobs
and leave millions
of people
unemployed
Create new jobs
that we cannot
even imagine
today
In the future, Artificial Intelligence will…
34
47
39 36
Take away jobs
and leave millions
of people
unemployed
Create new jobs
that we cannot
even imagine
today
38
THE LAGGERS
45
25
44
24
Take away jobs
and leave millions
of people
unemployed
Create new jobs
that we cannot
even imagine
today
41
34
40
27
Take away jobs
and leave millions
of people
unemployed
Create new jobs
that we cannot
even imagine
today
In the future, Artificial Intelligence will…
20. 28/01/2018
20
39
TENSION #3
AI IS GOOD BUT
HUMANS ARE STILLWANTED
A NUMBER BASED JOB ? MR. ROBOT,YOU’RE HIRED
28 26
21
18 16 16
13
10 10
6
22
18 17
14 12 11 10 9 8 6
My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political
representatives
Judges Religious leaders
Prosumer Maintream
40
I am comfortable with the idea of artificial intelligence machines acting as…
21. 28/01/2018
21
EMOTION OR JUSTICE NEEDED? MR. ROBOT,WE’LL PASS
28 26
21
18 16 16
13
10 10
6
22
18 17
14 12 11 10 9 8 6
My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political
representatives
Judges Religious leaders
Prosumer Maintream
41
I am comfortable with the idea of artificial intelligence machines acting as…
63
41
32
47
41
26
32
12 14
5
45
34
24
40
28
20
16
9
13
8
My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political
representatives
Judges Religious leaders
CHINESEWOULD WILLING BE PUT UNDER A ROBOT’S KNIFE
I am comfortable with the idea of artificial intelligence machines acting as…
22. 28/01/2018
22
48 47
39
31
23
26
21
18 17 17
37
40
33
25
20 19
14
17
13 14
My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political
representatives
Judges Religious leaders
INDIANS WOULD LIKE ‘ROBO-PROF’
I am comfortable with the idea of artificial intelligence machines acting as…
I am comfortable with the idea of artificial intelligence machines acting as…
22
7
15
6 7
10
5 7
4 3
12
6
12 10
6 6
3
7 5
2
My financial adviser Teachers Scientists My doctor Police officer Journalists My lawyer My political
representatives
Judges Religious leaders
FRANCE & UK ARE HAVING NONE OF IT
18
13
10 10 9 9 8 6 8 9
17 15
12
8
4
8 6 4 5 4
My financial adviser Teachers Scientists My doctor Police officer Journalists My lawyer My political
representatives
Judges Religious leaders
Prosumer Maintream
23. 28/01/2018
23
45
WE WILL BUILDTHE PERFECT CREATIONS
“Robots will someday be so lifelike that we won’t be able to
distinguish them from humans”
41% / 28%
MILLENNIALS / BOOMERS
49/27 60/35 46/3543/24 31/15 76/69
46
“I believe that I could have a romantic relationship
with a robot”
12% / 4%
MILLENNIALS / BOOMERS
26/3 22/3 9/315/1 13/2 27/50*
FOR NOW, ROBOT LOVE IS NOT INTHE AIR
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24
“In the future it will be normal for humans and robots to
develop deep friendships and even romantic relationships”
24% / 10%
MILLENNIALS / BOOMERS
39/9 45/21 27/1427/6 17/6 54/53*
47
IT MAY BE INTHE FUTURE – BUT MAINLY FOR CHINA