Apparel designers and brands are embracing the latest technology to get an edge in the fast-paced world of fashion. From machine learning to 3D virtual models, find out how technology is transforming the fashion industry.

1. Three AI And Tech
Trends That Will Transform
The Fashion Industry

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
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Introduction
Introduction
Apparel designers and brands are embracing the latest technology to get an
edge in the fast-paced world of fashion. From machine learning to 3D virtual
models, find out how technology is transforming the fashion industry.
Three AI And Tech Trends That Will Transform
The Fashion Industry

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Fashion is one of the biggest industries globally, and revenues in the global
apparel market are expected to reach $2.25 trillion by 2025 – but it’s not the first
industry that probably pops into your mind when you think about artificial
intelligence.
However, designers and brands that embrace the latest technology to push the
limits of design, manufacturing, and production will come out on top in the fast-
changing world of fashion.
Here are a few of the biggest tech trends that are transforming the fashion
industry.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Predicting Fashion Trends With Machine Learning
Fashion brands are reshaping their approach to product design and
development by predicting what customers will want to wear next.
Trend forecasting is typically labor-intensive, involving manual or digital
observation and data collection from fashion designers and influencers. By
harnessing data directly from users, brands like Finery and StitchFix can have
fast, easy access to information that helps them plan the styles people will love
and know what quantities to manufacture.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Predicting Fashion Trends With Machine Learning
Stylumia deploys its AI and machine learning platform to help fashion and
lifestyle brands forecast demand, spot trends, manage inventory, and make
better business decisions.
Shoppers can benefit directly from artificial intelligence during their online
browsing experiences, too. TrueFit uses behind-the-scenes data to help their
customers find the perfect bra fit, and B2B solution Virtusize helps brands build
in virtual sizing tools to increase customer satisfaction and reduce returns.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Digital Models Wear The Latest Fashion Lines
Virtual models not only help designers show their latest creations worldwide
(even in times when large fashion shows are prohibited due to COVID
restrictions), they also help reduce waste by showcasing clothes that haven’t
actually been manufactured.
Shudu Gram is a CGI model created by visual artist and fashion photographer
Cameron-James Wilson. Since her creation, Shudu has generated a following of
over 200,000 people on Instagram. Many of her followers assumed she was real
after Wilson launched her online presence, and followers were surprised to
discover that Shudu is entirely digital. Now Wilson is the CEO of The Diigitals,
the world’s first all-digital modeling agency.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
“Don’t Shop Less, Shop Digital Fashion.”
Fashion is known as one of the world's most polluting industries, and several companies
are using technology to try to make fashion more eco-friendly and sustainable.
The Fabrikant creates interactive experiences for brands by creating photo-real, 3-D
fashion design, and animation. The clothes are never created in the physical world, making
this a potentially more sustainable way for companies of all kinds to make a statement
without creating a big footprint.
Meanwhile, with Dress-X, you can buy digital clothes for your individual online persona on
social media. You simply upload a photo of yourself, pay for your “garment,” and you’ll get
back an image of yourself wearing the new item. You’ll never see the item in person or
hang it in your closet – but you can give your online persona a makeover while reducing
textile waste in the fashion industry.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Fashion Of The Future
Technology advances are transforming most aspects of the fashion industry,
from the initial sketches, to fashion shows, to the individual online shopping
experience.
Automation and predictive modeling are creating better customer service
experiences for consumers, while the fashion industry takes innovative steps to
eliminate waste through digital fashion.
With the help of Ai, you’ll soon be able to buy a new outfit for your Zoom
persona, so you can stop showing up in your pajamas and start sporting the
latest in Paris fashions on those remote conference calls!

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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