Facebook- How to make the social media giant work for you. https://crowdfundingbum.com/facebook-fundraising/

1. March 5, 2019
How to Make The Social Media Giant Work for You
crowdfundingbum.com/facebook-fundraising/
With almost 2 billion users worldwide Facebook Fundraising makes a lot of sense.
Facebook is a pervasive part of our culture. However, Facebook is not just a social
networking site anymore. We have seen it go from a communication tool to a marketing
method. Now, Facebook is an indispensable tool for fundraising.
Its massive community and familiar interface make it one of the easiest places to reach
potential donors. In 2018, Facebook unveiled several tools for individual users and non-
profits to use for fundraising. In our article, we break down those tools and how you can
leverage them for your next fundraising campaign.
Facebook employs similar techniques to popular crowdfunding platforms, like Kickstarter
or GoFundMe.
These techniques include:
1. A campaign that is specific, timely, and compelling.
2. Visuals, like graphics or videos, tell your campaign’s story and motivate action.
3. A user-friendly fundraising platform.
4. An easy way to ask for donations.
streamlines these fundraising necessities in one centralized, online location for both
individuals and non-profit organizations.
In 2016, Facebook opened up its social network to allow users the ability to fundraise for
a chosen non-profit organization or for a personal cause. Facebook provides six
categories to which users can donate to or fundraise for. These categories are education,
medical, pet medical, crisis relief, personal emergencies, funeral and loss. What is helpful
is that Facebook provides a list of approved non-profits for users to choose from.
Once they have selected a non-profit, users can create a campaign page. There, they can
share photos, videos, and share their story or reason behind the campaign. These
campaign pages are also shareable on a peer-to-peer basis. You can also browse through
other existing fundraising campaigns.
There are several useful tools for non-profits. Non-profits can also create campaign
pages to educate their community about their cause. Through a Facebook fundraising
page, non-profits can keep their donors updated on the campaign progress. There is no
need to click off of Facebook to learn more about the non-profit. They can engage with
their community by sharing photos, videos, creating events and opportunities to get
involved.
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2. Aside from the campaign page, non-profits also have access to tools that streamline their
entire operation on one site. Non-profits can hold live-streams with their supporters.
Non-profits can also have their entire workplace on Facebook. The workplace tool brings
the office to Facebook so everyone in an organization can work together and more
efficiently. Also, non-profits can give their donors the option of a one-time or recurring
donation.
The Facebook donate button has been around for 2013. It was initially reserved for
approved non-profits. However, it has recently become more widely used by the public.
What is great about the Donate Button is that it allows people to instantly donate to a
fundraiser without leaving Facebook. There are no external links or excess pages to look
through.
Furthermore, when a campaign page is shared through a donor network, there is a
donate button linked on the shared posts, videos, or ads. This way your fundraising
campaign garners more internet traffic. The button can also appear in your header or on
ads. To expedite this process more, people can also link their credit card information so
donating only takes a few minutes.
1. Test your fundraiser or donation posts. Try to see what does and does not
stimulate attention and interest.
2. Break up your donation posts with other content about your organization.
3. Coordinate your campaigns. If you have several campaigns at work, promote them
across each applicable platform.
1. Don’t use the donate button on every post.
2. Don’t post a fundraiser and forget about it. First, you cannot expect it to hold
attention if you do not give progress reports. You should also express gratitude to
your supporters.
How to Join
To join the Facebook fundraising network is quite easy. If you want to join as an
individual, you just need to be 18 and have a Facebook profile.
And if you want to join as a non-profit organization, it is the same deal. You just need to
have a Facebook profile and a few minutes to set up your page. However, to be eligible
for accepting donations, non-profits have to meet certain criteria. They also have to go
through a charity approval process and be categorized as a non-profit on their page.
Crowdfunding Bum
On the other hand, CrowdfundingBum does not require any screening
process. CrowdfundingBum also is open to a variety of fundraising projects, not just non-
profits and social causes. CrowdfundingBum is a fantastic crowdfunding platform, where
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3. giving back is the key to your project fundraising success. They employ a “give back
funding model”. What does this mean? CrowdfundingBum takes an 8% cut out of all
funds raised via a 5% platform fee and a 3% pay-it-forward donation. The 5% platform
fee is currently being waived so take advantage of no platform fee while you still can.
The remaining 3% is taken as a donation for another campaign of your choice on the
platform. CrowdfundingBum makes everyone simultaneously a donor and a receiver to
spread the wealth. They want to give everyone an opportunity and the means to achieve
their passion project while helping someone else achieve their dreams. And when all is
said and done, you can even share your CrowdfundingBum campaign page on
Facebook.
Conclusion
Fundraising techniques are changing every day. Social media and Facebook definitely
should not be written out of that equation. Facebook has the setup to be the ideal
fundraising location. Not to mention, a mass of tools to streamline your entire
fundraising organization to one place.
However, like all other methods of fundraising, Facebook Fundraising does require a bit
of strategizing. Just because it is easier to set up a campaign does not mean money will
come flowing in. It takes determination and dynamic use of Facebook’s tools to help you
stand out. Nevertheless, Facebook can bring efficiency and optimization to your
fundraising strategy.
Final thoughts.
We hope you stick around a while to find out more about all that Crowdfunding Bum has
to offer. You will find ample reasons to choose us as your funding source.
Fresh out of excuses? Click the link below.
Start Now – It’s FREE! >>>
or see our frequently asked questions page
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