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Developing Your
  Leadership

 Brand
?
Brand
Brand
Brand
 Brand
Brand



         @SrExecAdvisor
@SrExecAdvisor
Abraham Lincoln
                  @SrExecAdvisor
CNBC




       Jack Welch
                    @SrExecAdvisor
PHIL MCCARTEN / REUTERS




            Richard Branson
                              @SrExecAdvisor
Tony Hsieh
             @SrExecAdvisor
Poll | Why are you a leader?


 1       To bring people together for a common purpose or goal



     2      To be a driving force to improve the organization



     3      To work with others to fulfill their potential



 4       Not sure




                                                                @SrExecAdvisor
Inspire…

                                  Be
                               Genuine…



Deliver…




           Your Leadership Brand
                                   @SrExecAdvisor
Leadership | Values
                      @SrExecAdvisor
Value       Competencies
                                                Overall     • Vision
                         Business               Business    • Strategic / Financial Decisions
                         Manager                Strategy    • Operating Mechanisms
                         (President/CEO)                    • Reflect / Analyze
                                                            -------------------------------------
                                                            • External Relationship
                                                Value           Competencies
              Managing                          •    Manage     •    Coaching / Development
              Managers                               through    •    Crucial Conversations
                                                     Managers   •    Difficult Decisions
                                                •    Strategy

                             Value          Competencies
Managing                     Work through   •       Communication
Individuals                  Others         •       Delegation
                                            •       Accountability




Leadership | Values Progression
                                                                              @SrExecAdvisor
Defining Your Leadership Brand
                                 @SrExecAdvisor
What does leadership
  mean to you?


                   @SrExecAdvisor
What are your strengths?

               Driven Coach
               Supportive
       DeveloperInnovative
                        Courageous
           Strategic Decisive
                 Resourceful Adaptable
          Influential Planner
                Collaborative
                Inspiring
                       Integrator
               Communicator
                   Learner



                                         @SrExecAdvisor
What are your potential
      derailers?


                     @SrExecAdvisor
What are your values today?

What do they need to be based
 on leadership level model?


                          @SrExecAdvisor
What are your blind
      spots?


                  @SrExecAdvisor
Johari | Window Model
                                        (ask)
             known by self                                        unknown by self




                                          feedback solicitation
  known
 by others

              (1) open/free                                            (2) blind
   (tell)
             self-disclosure/exposure    shared                      others’ observation
                                         discov
                                          -ery


 unknown
 by others                                self-discovery



                (3) hidden                                          (4) unknown

                                                                                           @SrExecAdvisor
Poll | How clear are you on what your strengths are?


       1           100-75%

           2          74-50%

           3          49-25%

       4           24-0%


                                            @SrExecAdvisor
Current | Future
                   @SrExecAdvisor
What gaps need to be
filled for future success?


                       @SrExecAdvisor
What is your plan to fill
      the gaps?


                       @SrExecAdvisor
What resources will you
        need?


                    @SrExecAdvisor
How will you measure
     progress?


                   @SrExecAdvisor
Your Brand | Company Brand
                             @SrExecAdvisor
Leadership Brand:
                Developing Customer-
                Focused Leaders to Drive
                Performance and Build
                Lasting Value | Dave Ulrich
                and Norm Smallwood (2007)

                Strengths Finder 2.0 | Tom
                Rath (2007)



Resources | Books & Articles
                                    @SrExecAdvisor
Strengths Finder

             Hogan Leadership Assessment

             360 Assessments

             Johari Window




Resources | Assessments
                                @SrExecAdvisor
Beth Miller
beth.miller@executive-velocity.com
404.451.3726


                                     @SrExecAdvisor

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Develop Your Leadership Brand

  • 1. Developing Your Leadership Brand
  • 4. Abraham Lincoln @SrExecAdvisor
  • 5. CNBC Jack Welch @SrExecAdvisor
  • 6. PHIL MCCARTEN / REUTERS Richard Branson @SrExecAdvisor
  • 7. Tony Hsieh @SrExecAdvisor
  • 8. Poll | Why are you a leader? 1 To bring people together for a common purpose or goal 2 To be a driving force to improve the organization 3 To work with others to fulfill their potential 4 Not sure @SrExecAdvisor
  • 9. Inspire… Be Genuine… Deliver… Your Leadership Brand @SrExecAdvisor
  • 10. Leadership | Values @SrExecAdvisor
  • 11. Value Competencies Overall • Vision Business Business • Strategic / Financial Decisions Manager Strategy • Operating Mechanisms (President/CEO) • Reflect / Analyze ------------------------------------- • External Relationship Value Competencies Managing • Manage • Coaching / Development Managers through • Crucial Conversations Managers • Difficult Decisions • Strategy Value Competencies Managing Work through • Communication Individuals Others • Delegation • Accountability Leadership | Values Progression @SrExecAdvisor
  • 12. Defining Your Leadership Brand @SrExecAdvisor
  • 13. What does leadership mean to you? @SrExecAdvisor
  • 14. What are your strengths? Driven Coach Supportive DeveloperInnovative Courageous Strategic Decisive Resourceful Adaptable Influential Planner Collaborative Inspiring Integrator Communicator Learner @SrExecAdvisor
  • 15. What are your potential derailers? @SrExecAdvisor
  • 16. What are your values today? What do they need to be based on leadership level model? @SrExecAdvisor
  • 17. What are your blind spots? @SrExecAdvisor
  • 18. Johari | Window Model (ask) known by self unknown by self feedback solicitation known by others (1) open/free (2) blind (tell) self-disclosure/exposure shared others’ observation discov -ery unknown by others self-discovery (3) hidden (4) unknown @SrExecAdvisor
  • 19. Poll | How clear are you on what your strengths are? 1 100-75% 2 74-50% 3 49-25% 4 24-0% @SrExecAdvisor
  • 20. Current | Future @SrExecAdvisor
  • 21. What gaps need to be filled for future success? @SrExecAdvisor
  • 22. What is your plan to fill the gaps? @SrExecAdvisor
  • 23. What resources will you need? @SrExecAdvisor
  • 24. How will you measure progress? @SrExecAdvisor
  • 25. Your Brand | Company Brand @SrExecAdvisor
  • 26. Leadership Brand: Developing Customer- Focused Leaders to Drive Performance and Build Lasting Value | Dave Ulrich and Norm Smallwood (2007) Strengths Finder 2.0 | Tom Rath (2007) Resources | Books & Articles @SrExecAdvisor
  • 27. Strengths Finder Hogan Leadership Assessment 360 Assessments Johari Window Resources | Assessments @SrExecAdvisor

Editor's Notes

  1.  
  2.  
  3. What Got You Here, Won’t Get You There, Marshall Goldsmith Derailers