Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.
8. Poll | Why are you a leader?
1 To bring people together for a common purpose or goal
2 To be a driving force to improve the organization
3 To work with others to fulfill their potential
4 Not sure
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9. Inspire…
Be
Genuine…
Deliver…
Your Leadership Brand
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26. Leadership Brand:
Developing Customer-
Focused Leaders to Drive
Performance and Build
Lasting Value | Dave Ulrich
and Norm Smallwood (2007)
Strengths Finder 2.0 | Tom
Rath (2007)
Resources | Books & Articles
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