It takes a certain kind of personality to succeed at self employment. Do you have what it takes? Award-winning business advisor Jackie Peterson walks you through what's required to make it work.

1. IS ENTREPRENEURSHIP
FOR YOU?
Jackie B. Peterson | Author, Award-Winning Business Advisor
BetterSmarterRicher.com

2. The Current Situation
• Size of Population 50+
• The Employment Picture
• There is another choice:
• Entrepreneurship- Create Your Own
Business

3. What is Entrepreneurship?
• Make a Living While Doing the Work You Love!
!
• Ways to be an Entrepreneur
• Solopreneur (Self Employment)- Be the
Business
• Build an Enterprise – Traditional Business
• Purchase a Franchise
• Buy Into a Direct Sales Organization

4. Benefits of Entrepreneurship
• Self Direction
• Freedom of Time, money and use of resources
• All gains belong to you
• Create the business you want
!
• The mantra of our Encore Entrepreneurship
program: When you cannot find the work
you want, go create it for yourself.

5. Benefits of Solopreneurship
• Can begin with low capital investment-
investment is your expertise
• No employees to manage
• Majority of your time spent doing what you
love
• Huge Flexibility with time and intensity of
business

6. Who are Solopreneurs?
• Artists, consultants, photographers, professionals,
teachers, mentors, therapists, potters, painters, designers
of all kinds, musicians, performers etc.
!
• SBA says that 78% of small businesses NEVER hire an
employee. In Oregon, by latest numbers, that is 259,810
of 344,722 small businesses.
!
• The New World of Work report says that right now 1/3 of
working Americans are Independent Contractors and it is
expected that by 2020 that will be 50% *
• *www.newworldofwork.org

7. How the Solo model works
• Focus in your “sweet spot”
• Specialize in your chosen area; become an
expert, develop a “deep and narrow niche”
• Specialization allows you to charge more money
• Earning more money gives you funds for
• Outsourcing the support work of your business
• Saving for retirement
• Scaling of solo businesses happens
through collaboration and outsourcing

8. The Model of Traditional Business
• Traditional business
Hire employees
Become manager
Build the Business
Systems Dependent

9. The Model of Solo Business
• Outsource work of running the business to others
• Such as VA, Marketing assistant, social media,
bookkeeping etc.
BE
VA
$$web
Be the business; spend time doing what you love
Services

10. Goals of the Program
• 60 New Business Starts during the next
year
• Participants become self supporting
• We do not lose this resource of knowledge,
skills and intelligence for our state and our
community

11. Elements of Our Program
• Start with Business Concept Development
• Guidance with a peer group on developing
a viable idea; a business that uses your
expertise and has the opportunity to make
money
• Next take our Business Plan Program
• Use of Live Plan – idea is to document
your concept and think it through

12. Elements of our program
• With guidance, take business skills classes
designed for solo businesses
• i.e. raising money is crowd sourcing;
bookkeeping is Fresh Books, Quick’n or
Mint or Office Ally; how to outsource not
how to hire. Scaling or solo businesses
happens through collaboration and
outsourcing

13. Elements of our Program
• One year of one on one advising and
membership in an Encore peer networking/
mentoring program or
• On-going membership in our Better
Smarter Richer Booster Shot program,
which meets every five weeks.

14. Candidate Qualifications
Characteristics of a Successful Solopreneur:
• Focus
• Determination
• Problem Solving
• Creative and persuasive
• Motivation
• Intangible assets (skill, know how and contacts)
• Willingness to Focus
• Dedication to improvement, continual learning
• Risk Tolerance
• Preparation

15. Benefits of this program
• Coaching throughout
• Peer support throughout
• Practical guidance
• Skills development
• Begin earning money as quickly as possible
• Increased self esteem; off unemployment
or welfare or “retiring into poverty”

16. How to Contact Jackie
www.bettersmarterricher.com