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Jackie B. Peterson
!
A person who makes a living
directly doing what she loves.
What is a Solopreneur?
!
Who are Solopreneurs?
!
! Rise of the creative class
! Drive for independence, freedom and control of
destiny.
! The web opens up the
world mark...
!
! Economic downturn
! Shrinking employment at big business
! Desire to keep working
! The longevity bonus
! Drive for in...
!
! Economic downturn
! Shrinking employment at
! big business
! Desire to keep working
! Drive for independence, freedom
...
!
Once Upon a Time
There was an entrepreneur
named Joe.
This is the story of Joe and his
widget….
!
Step 1. Joe develops a Great Widget.
Step 2. Joe opens shop to sell Great Widgets.
Step 3. Joe makes Great Widgets and r...
!
!
Traditional Business Model
The Pyramid
!
Once Upon Another Time
There was a solo named Jolene.
This is her story….
!Step 1. Jolene is consultant, professional, photographer,
artist or writer
Step 2. Jolene starts business to sell her wor...
!
If you want financial success, it is better to
invent a great widget than deliver unique
services or create great art.
I...
!
Solos cannot employ others to deliver their
services or make their art and….
" Doing the work takes up all their time.
"...
!
" Eventually time and money are exhausted.
" Options Remaining:
! Give up.
! Get a day job.
! Make their beloved work a ...
!
!


Water Bug Business Model
YOU
bookkeeper
virtual assistant
tax adviser
web site designerphotographer
social media coa...
!
Follow
Business Principles for
Solopreneurs
Make it Work!
!
Find Your Sweet Spot
!
Find Your Sweet Spot
Passion
MoneyTalent
Your sweet spot
Passion, Talent & Money
!
" To make a living from your creative work or knowledge, you must focus on it.
" Most critical step to financial success...
!
" Narrows your range of choices-keeps you on
track.
" Helps you allocate scarce assets like:
! Time.
! Attention.
! Mone...
!
" With a narrow niche, you become the expert or
a specialist.
" Can charge more money.
" Eliminate competition.
Develop ...
!
" Become known for one thing.
" Build a reputation.
" Connect to the right customers.
" Become able to charge more money...
!
Power of a Specialized Niche
Power of a Specialized Niche
Develop Your Niche
!
Develop Your Niche
Power of a Specialized Niche
Amy McAuley
www.OculusFineCarpentry.com
!
" Present exactly what you do.
" This is very hard work but necessary.
" You have only a short time to be heard.
(Attent...
!
! Who are you?
! What do you do?
! What is your benefit
to a customer?
! Why should they
choose you?
Your Elevator Speec...
!
!Hot Tip!
Have a friend listen to
you describe what you
do and “catch” the
golden nuggets.
Photo BuySilverGold
!
" Clear, concise, compelling.
" Easy to say.
" Use it everywhere, again and again.
Articulate What Makes You Special
Cle...
!
www.imagine-pro.com
Know Exactly What You Do
Articulate What Makes You Special

!
You have only 4.2
seconds to get
someone’s attention.
Practice until you are
articulate, clear and
confident.
!Hot Tip!
...
!
" Stick to your Chosen Path.
" Saying no to the wrong thing is powerful.
" The power of intentionality.
" Know how to id...
!
Stay on Track
It’s So Easy to Say Yes
!
Ruth Greenberg
www.RFGTile.com Stay on Track
Learn to Say No
!
" Track your time.
" Charge top dollar for your work.
" Learn what your competition charges.
" Leverage your time.
" Out...
!
" Track your time.
" Resolve: do only things that you do best.
" Focus on your work.
" Outsource support.
Time|Money Squ...
!
" # hours on marketing each day.
" # hours on producing work.
" # pieces to sell to generate monthly income.
" # complet...
!
! Set goals are in front of mind.
! You can figure out how to achieve them.
! Once achieved, celebrate!
Time|Money Squee...
!
" Know costs.
" Know financial needs.
" Know how you spend your time.
" Structure time to meet financial goals.
Time|Mon...
!
" Charge enough or:
! Customers will not value you.
! You will not have money to hire support.
! You will be overwhelmed...
!
" Identify competitors.
" Study how they market (web, FB, etc.).
" Find gaps between their services or products
and your...
!
" Do the work once and sell it again and
again.
" Develop multiple income streams.
" Determine where you should spend yo...
!
!
YOU bookkeeper
virtual assistant
tax adviser
web site designerphotographer
social media coach
Time|Money Squeeze
!
! Write down financial goals.
! Know monthly personal expenses.
! Know monthly business expenses.
! Seek out financial a...
!
" Develop a budget of personal needs.
" Develop a budget of business needs.
! Include the cost of hiring help.
! Include...
!
" Include the real costs of living:
! Health Insurance.
! Savings.
! Debt reduction.
! Retirement
" Do not create a Star...
!
" Bookkeeper.
" CPA or Tax Adviser.
" Adviser at SBDC.
" Classes.
Develop a Business Mind Set
Find Financial Help
!
" Quiet inner critic.
" Do not give in to limiting beliefs.
" Envision the benefits of being paid well.
Develop a Busine...
!
!Hot Tip!
Practice in the mirror
saying: “I deserve to
live well.”
Practice until the
person in the mirror
doesn’t laugh...
!
" Know exactly who is a good client.
" Don’t chase customers who do not meet your
customer profile.
Understand Your Targ...
!
" Learn and get referrals from current customers.
" Know where past customers came from.
" Create a customer profile.
" ...
!
Twin Pillars of Marketing
Message Target
Understand Your Target Clients
!
" Use a marketing calendar.
" Schedule marketing activity every day.
" Research, phone calls, networking, writing an art...
!
" Marketing every day reduces anxiety.
" Avoids the Euphoria-Despair curve.
" Won’t get lost in the noise. Stay visible....
!
!Hot Tip!
Make a list of marketing numbers.
Start by calling a friend.
Don’t hang up until
you’ve made your first
busine...
!
Happily Ever After?
!
Of Course!
She has developed a business mind set.
She understands her target market.
Jolene found her focus & developed ...
!
" A new webinar series called Best Beginnings.
" Helps you imagine, plan and start your solo business
using the Better S...
!
" www.BetterSmarterRicher.com
" JackieB@JackieBPeterson.com
" Sign up for my Newsletter and blog.
" Take the course on l...
Best Beginnings: Your Start-Up Done Right
Make money following your dreams
Enroll Now!
BetterSmarterRicher.com/best-beginn...
Thank you!
Jackie B. Peterson
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
The Solopreneur Business Model
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The Solopreneur Business Model

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When you work for yourself, you need a different business model. You can't make it work on 'volume'. Award-winning business advisor shares her Secret Sauce!

Published in: Business
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The Solopreneur Business Model

  1. 1. Jackie B. Peterson
  2. 2. ! A person who makes a living directly doing what she loves. What is a Solopreneur?
  3. 3. ! Who are Solopreneurs?
  4. 4. ! ! Rise of the creative class ! Drive for independence, freedom and control of destiny. ! The web opens up the world market Why the Solopreneur? The Creatives
  5. 5. ! ! Economic downturn ! Shrinking employment at big business ! Desire to keep working ! The longevity bonus ! Drive for independence, freedom and control of destiny. Why the Solopreneur? Encore Entrepreneurs
  6. 6. ! ! Economic downturn ! Shrinking employment at ! big business ! Desire to keep working ! Drive for independence, freedom and control of destiny. Why the Solopreneurs? Generalists
  7. 7. ! Once Upon a Time There was an entrepreneur named Joe. This is the story of Joe and his widget….
  8. 8. ! Step 1. Joe develops a Great Widget. Step 2. Joe opens shop to sell Great Widgets. Step 3. Joe makes Great Widgets and runs shop. Step 4. Joe has Ah Ha moment: he can’t make Great Widgets and run shop. Step 5. Joe hires employees to make Great Widgets. Step 6. Joe builds his business not Great Widgets. Traditional Business Model
  9. 9. ! ! Traditional Business Model The Pyramid
  10. 10. ! Once Upon Another Time There was a solo named Jolene. This is her story….
  11. 11. !Step 1. Jolene is consultant, professional, photographer, artist or writer Step 2. Jolene starts business to sell her work or services Step 3. Jolene creates her work and runs her business. Step 4. Ah Ha moment: she can’t create her work and run the business. Step 5. But Jolene can’t hire anyone to make her creations or deliver her services Step 6. Jolene’s business folds and she thinks of herself as a failure. Solo
  12. 12. ! If you want financial success, it is better to invent a great widget than deliver unique services or create great art. Is This the Moral?
  13. 13. ! Solos cannot employ others to deliver their services or make their art and…. " Doing the work takes up all their time. " So, they try to do it all..make the product and do the admin/support services of the business " And they are overworked and abysmally underpaid. " They have no time and no money. Problem is Time
  14. 14. ! " Eventually time and money are exhausted. " Options Remaining: ! Give up. ! Get a day job. ! Make their beloved work a hobby. ! Or….. Time|Money Squeeze
  15. 15. ! ! 
 Water Bug Business Model YOU bookkeeper virtual assistant tax adviser web site designerphotographer social media coach
  16. 16. ! Follow Business Principles for Solopreneurs Make it Work!
  17. 17. ! Find Your Sweet Spot
  18. 18. ! Find Your Sweet Spot Passion MoneyTalent Your sweet spot Passion, Talent & Money
  19. 19. ! " To make a living from your creative work or knowledge, you must focus on it. " Most critical step to financial success. " You cannot be: A jewelry maker and a voice over artist " You cannot be: A writer and a house painter " You cannot be: A massage therapist and an interior designer Focus, Focus, Focus Find Your Sweet Spot
  20. 20. ! " Narrows your range of choices-keeps you on track. " Helps you allocate scarce assets like: ! Time. ! Attention. ! Money. !This is not the conventional wisdom which often say: offer something for every one then you will never miss a sale!! Find Your Sweetspot Focus, Focus, Focus
  21. 21. ! " With a narrow niche, you become the expert or a specialist. " Can charge more money. " Eliminate competition. Develop Your Niche Become the Go-To Expert
  22. 22. ! " Become known for one thing. " Build a reputation. " Connect to the right customers. " Become able to charge more money. Develop Your Niche Power of a Specialized Niche
  23. 23. ! Power of a Specialized Niche Power of a Specialized Niche Develop Your Niche
  24. 24. ! Develop Your Niche Power of a Specialized Niche Amy McAuley www.OculusFineCarpentry.com
  25. 25. ! " Present exactly what you do. " This is very hard work but necessary. " You have only a short time to be heard. (Attention is a scarce resource). 
 Articulate What Makes You Special
 Your Elevator Speech
  26. 26. ! ! Who are you? ! What do you do? ! What is your benefit to a customer? ! Why should they choose you? Your Elevator Speech Articulate What Makes You Special

  27. 27. ! !Hot Tip! Have a friend listen to you describe what you do and “catch” the golden nuggets. Photo BuySilverGold
  28. 28. ! " Clear, concise, compelling. " Easy to say. " Use it everywhere, again and again. Articulate What Makes You Special Clear, Concise and Compelling
  29. 29. ! www.imagine-pro.com Know Exactly What You Do Articulate What Makes You Special

  30. 30. ! You have only 4.2 seconds to get someone’s attention. Practice until you are articulate, clear and confident. !Hot Tip! Photo by wWarby Articulate What Makes You Special

  31. 31. ! " Stick to your Chosen Path. " Saying no to the wrong thing is powerful. " The power of intentionality. " Know how to identify distractions disguised as opportunities. Stay on Track Learn to Say Yes and No
  32. 32. ! Stay on Track It’s So Easy to Say Yes
  33. 33. ! Ruth Greenberg www.RFGTile.com Stay on Track Learn to Say No
  34. 34. ! " Track your time. " Charge top dollar for your work. " Learn what your competition charges. " Leverage your time. " Outsource support work. Time|Money Squeeze Know Time|Money Relation
  35. 35. ! " Track your time. " Resolve: do only things that you do best. " Focus on your work. " Outsource support. Time|Money Squeeze Know How You Spend Time
  36. 36. ! " # hours on marketing each day. " # hours on producing work. " # pieces to sell to generate monthly income. " # completed projects. " Achieve recognition. Time|Money Squeeze Set Measurable Goals
  37. 37. ! ! Set goals are in front of mind. ! You can figure out how to achieve them. ! Once achieved, celebrate! Time|Money Squeeze The Power of Goals
  38. 38. ! " Know costs. " Know financial needs. " Know how you spend your time. " Structure time to meet financial goals. Time|Money Squeeze Structure Time to Meet Goals
  39. 39. ! " Charge enough or: ! Customers will not value you. ! You will not have money to hire support. ! You will be overwhelmed with low paying work that will never lead to larger jobs. Time|Money Squeeze Charge Enough
  40. 40. ! " Identify competitors. " Study how they market (web, FB, etc.). " Find gaps between their services or products and yours. " Compare pricing to set your prices Time|Money Squeeze Know Your Competition
  41. 41. ! " Do the work once and sell it again and again. " Develop multiple income streams. " Determine where you should spend your time. Time|Money Squeeze Leverage Your Time
  42. 42. ! ! YOU bookkeeper virtual assistant tax adviser web site designerphotographer social media coach Time|Money Squeeze
  43. 43. ! ! Write down financial goals. ! Know monthly personal expenses. ! Know monthly business expenses. ! Seek out financial advice and support. ! Think like an entrepreneur – not a starving artist. ! Say Yes to wealth. Understand Your Business
  44. 44. ! " Develop a budget of personal needs. " Develop a budget of business needs. ! Include the cost of hiring help. ! Include a reasonable salary for yourself. Develop a Business Mind Set Know Your Financial Needs
  45. 45. ! " Include the real costs of living: ! Health Insurance. ! Savings. ! Debt reduction. ! Retirement " Do not create a Starving Artist Budget! Develop a Business Mind Set Know Your Financial Needs
  46. 46. ! " Bookkeeper. " CPA or Tax Adviser. " Adviser at SBDC. " Classes. Develop a Business Mind Set Find Financial Help
  47. 47. ! " Quiet inner critic. " Do not give in to limiting beliefs. " Envision the benefits of being paid well. Develop a Business Mind Set Say Yes to Wealth
  48. 48. ! !Hot Tip! Practice in the mirror saying: “I deserve to live well.” Practice until the person in the mirror doesn’t laugh back at you. Photo Fox3siu
  49. 49. ! " Know exactly who is a good client. " Don’t chase customers who do not meet your customer profile. Understand Your Target Clients Market Only to Target
  50. 50. ! " Learn and get referrals from current customers. " Know where past customers came from. " Create a customer profile. " Plan how to get your message to your target. Understand Your Target Clients Start with Current Customers
  51. 51. ! Twin Pillars of Marketing Message Target Understand Your Target Clients
  52. 52. ! " Use a marketing calendar. " Schedule marketing activity every day. " Research, phone calls, networking, writing an article or a blog, updating your web site, coffee with referral sources, etc. Market Every Day Organize Your Marketing
  53. 53. ! " Marketing every day reduces anxiety. " Avoids the Euphoria-Despair curve. " Won’t get lost in the noise. Stay visible. Market Every Day Persistence Pays Off
  54. 54. ! !Hot Tip! Make a list of marketing numbers. Start by calling a friend. Don’t hang up until you’ve made your first business call. Market Every Day
  55. 55. ! Happily Ever After?
  56. 56. ! Of Course! She has developed a business mind set. She understands her target market. Jolene found her focus & developed her niche. She avoids the time|money squeeze. She articulated her unique value proposition. She avoids mission creep. She markets every day.
  57. 57. ! " A new webinar series called Best Beginnings. " Helps you imagine, plan and start your solo business using the Better Smarter Richer method. " Create the business you want – the right business for you- one that works ! " Go to www.bettersmarterricher.com to learn more and register. Starts September 16, 2015 " Seven sessions. Live. Interactive Coming Soon
  58. 58. ! " www.BetterSmarterRicher.com " JackieB@JackieBPeterson.com " Sign up for my Newsletter and blog. " Take the course on line at www.bizcenter.org/BOL " My Book – a work book for solopreneurs to learn what is preventing you from the success you deserve. Questions?
  59. 59. Best Beginnings: Your Start-Up Done Right Make money following your dreams Enroll Now! BetterSmarterRicher.com/best-beginnings/
  60. 60. Thank you! Jackie B. Peterson

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