A presentation on the role that goals play for Product Teams, including relevant goal examples for every member of the Product team.

1. The BetterWorks OKR Examples
PRODUCT

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In today’s fast-paced workplace, having an accurate measure of
progress towards your goals is critical for knowing what you’ve done,
how you’re doing and what you have to do next. Measurable OKRs not
only keep teams aligned and individuals accountable, but also lead to
higher performance within the company.
Think of this through the lens of fitness wearables: Fitbit users take
43% more steps than non-Fitbit users. Why? Turns out that just making
goal data and progress available to an individual and their peers is
motivational for doing more.
Different jobs call for vastly different types of goals, so we’ve created
specific OKR examples for major roles within Product. At BetterWorks,
we believe setting good OKRs is easy if you start with the five Goal
Science™ pillars: connected, supported, adaptable, progress-based and
aspirational. As you’ll see, the OKR examples we provide follow these
pillars to ensure that your team’s goals are on the path to success.
To make these examples even more valuable, we’ve divided them
into two categories: objectives and key results. The examples are
not intended to be complete packages of objectives and key results.
Instead, you can choose which cross section of examples is best for
you, or simply use our examples as a guide as you begin setting OKRs.
Chairman of Kleiner Perkins (and BetterWorks board member), John
Doerr, believes that there are three words that make or break goals:
“as measured by”. So a simple rubric for good OKRs is as follows:
I will ________ as measured by ____________.

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Increase platform engagement
by end of Q4
• Increase daily active users by 3%
• Increase weekly active users by 5%
• Increase monthly active users by 15%
Manage product lifecycle and
strategic planning
• Finalize requirements with stakeholders from R&D, Design, Product,
Engineering and Packaging by Oct 20
• Create a use-case messaging document with Marketing by Nov 5
• Present the vision and roadmap to executive team by Nov 20
• Implement new prioritization and new feature process for all Q4
products by end of Q4
Head of Product
ROLE
GOAL AS MEASURED BY
Increase daily engagement
with the product by 3%
• Interview 50 customers or users to get feedback by end of Oct
• Set up 10 A/B tests on mobile application to drive engagement
by first week of Oct
• Modify onboarding experience with educational content and
social features middle of Q4
• Identify power users and document their behaviors by Oct 15
Launch new integrations with
3rd party partners on Dec 15
• Get trained on partner’s product by Oct 15
• Document goals and shared vision with external vendors by Oct 20
• Write and scope requirements from partners and key business
stakeholders such as business development, sales and engineering
by Nov 20
• Work with with big data application and services team to outline
rollout and integration plan by Dec 1
Product Manager
ROLE
GOAL AS MEASURED BY

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Ideate and ship features for
premium subscribers
Increase cross-functional
transparency into product
KPIs by Q4
• Interview 5 premium subscribers by Oct 4
• Develop 4 use cases to be addressed by Oct 20
• Finalize feature requirements with Head of Product and deliver
requirements to design and development by Oct 12
• Ship premium subscribers features by Nov 10
• Increase premium subscription signups by 2%
• Hold monthly meetings with key stakeholders from Marketing,
Engineering and Sales on product KPIs
• Develop a product KPI dashboard partnering with analytics team
• Ensure that 100% of Q3 product features have robust success metrics
associated with them
• Analyze the lifetime value of the average product user vs. the average
premium subscriber
GOAL AS MEASURED BY
Design major interactions
for new product launch by
end of March
• Participate in 5 user interviews with User Researcher by January 10
• Meet with lead software engineer and QA engineer 3 times before
February 15
• Create and present 5 prototypes to Head of Design by March 5
• Deliver visual designs to product and engineering by March 15
Product Designer
ROLE
GOAL AS MEASURED BY
Receive promotion to
design manager by
improving prototyping,
management and thought
leadership by end of March
• Implement and run a revamped new hire onboarding process
by January 20
• Create 2 March sprint prototypes using Form by February 15
• Attend MAP training session on February 18
• Chronicle the design process for new mobile web browser in
a blog post by February 22

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Restructure content in
customer support portal
Create content and
documentation for
Fall 2015 release
• Eliminate redundant documentation by May 20
• Condense and refine existing FAQs with the help of customer
support by June 15
• Develop documentation formatting and style guide by June 30
• Propose and share new style guide with product team on July 5
• Meet with PMs and key stakeholders to understand new features and
use cases by May 25
• Document additions/deletions to product and share with customer
support by June 20
• Write 3 drafts of comprehensive Fall release guide by end of June
• Get final approval on release guide from stakeholders by July 5
• Send release notes to user base one month before product launch
date on July 15
Technical Writer
ROLE
GOAL AS MEASURED BY

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999 Main Street, Redwood City CA 94063 | 844.438.2388 | hello@betterworks.com
Goal Science®
Thinking
About BetterWorks
The BetterWorks platform is designed for today’s workforce by applying
five Goal Science pillars, based on proven goal setting practices and
organizational research.
BetterWorks provides enterprise software to easily manage collaborative
goals and lightweight performance conversations. Its platform is built on
Goal Science insights and operational research to help high-performing
companies align and engage their teams, execute more effectively and
ultimately become more successful.
For more information, visit www.betterworks.com.
Connected Supported Progress-based Adaptable Aspirational