2. 01-06-2016 Entrepreneurship 2
Starting a business, typically
a startup company offering
an innovative product,
process or service. The
entrepreneur perceives an
opportunity and often
exhibits biases in taking the
decision to exploit the
opportunity.
6. You can work at
your own pace.
Freedom to
spend your time
doing what’s
important to
you.
You have the
power to create
something from
nothing. The
opportunity to
control your
destiny.
A world of
knowledge is
available
Location
independence .
Different
environments
can foster
innovation and
creativity.
The chance to
leave a lasting
legacy. You will
have the time of
your life
01-06-2016 6Entrepreneurship
7. OlaCabs, popularly known as ola, is a mobile app for
personal transportation in India. Ola started as an
online cab aggregator in Mumbai, now based out
of Bengaluru and is among the fastest growing
businesses in India.
Founded on 3 December 2010 by Bhavish Aggarwal
(currently CEO) and Ankit Bhati. By 2014, the company
has expanded to a network of more than 200,000 cars
across 85 cities. Value of ola as on September 2015 is
$5 billion.
Ola provides different types of cab service ranging
from economic to luxury travel to auto taxis. The cabs
are reserved through a web browser or a mobile app.
This cab service supports both cash and cashless
payment options with Ola money. It claims to clock an
average of more than 150,000 bookings per day and
commands 60 percent of the market share in India.01-06-2016 7Entrepreneurship
8. Top reasons why start ups
fail
Building a wrong product
Not being able to build the right team
Lack of unique value propositions
Failing to pivot or change directions
No mentors or advisors
Slowness to launch
CEO/founders unable to make decisions
Unaware of market competitors
01-06-2016 Entrepreneurship 8
10. Tips to begin with...
Don’t blindly follow the herd
Overcome failures by
assessment, recalibration and
pivoting
Communication and culture are
key to start up success
Pursue inflection points
Think positive, though the world
is not equal or predictable
Stop obsessing about exits
Stay the course
Spot trends – and trucks
01-06-2016 Entrepreneurship 10