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Smart Umbrella- Smartella Sales Presentation
Smart Umbrella- Smartella Sales Presentation
Smart Umbrella- Smartella Sales Presentation
What kind of difficulties
do you experience in
rainy days?
Smart Umbrella- Smartella Sales Presentation
WHO
ARE
WE?
• Establishment: 1992
• Founder: Erdal Eren
• Awards
• Quenn Elizabeth Innovation Award
• 3rd Most Innovative R&D company
• Forbes Most Innovative R&D Companies List
• Successful Ideas
• Smart Pen ( Cooperation with Android)
• Solar Powered Camping Tent
• Tile
• Smart Watch ( Cooperation with Ios)
WHY ARE WE HERE?
•In order to contribute to
•innovation with our
• Smart Umbrella.
GENERAL
FLOW OF PRESENTATION
• FEATURES
• FUNCTIONS
• BENEFITS
• MARKET ANALYSES
• COST ANALYSIS
• FINANCIAL ANALYSIS
• CONCLUSION
FEATURES
Of
SMARTELLA
Strecher
Rib
Shaft
HandleCanopy
CANOPY
SHAFT
and
HANDLE
Internal
Cables
Stepper Motor
Battery
Buttons
Light Under the Handle
STRUCTURE
What are the main functions
of
Smartella?
Functions
Of
Smartella
Horizantal
Movement
Vertical
Movement
Wind
Blockage
Bluetooth
System
Radio
Lightening
System
Loudspeaker
System
Movement
Vertical Horizontal
Wind Blockage
Bluetooth System
Bluetooth
System
. . Radio
Function
Lightening
System
Loudspeaker System
Benefits of Smartella
For Users
Using it with 2 or 3 person at the
same time
Passing through the doors easily.
Walking in the crowded places
without crashing.
For Users
Walking without getting wet due to rain in windy and
rainy weathers
Connecting electronic devices
Seeing the floor easily at night with lightening
system.
Answering the phone calls via Bluetooth system
For Manufacturer
 Supplying the raw material easily
 Earning high amount of profit.
 Increasing its brand value thanks to this product
 Producing it without high engineering skills.
 Increasing its brand value thanks to this product
MARKET ANALYSIS
YES
84%
NO
16%
Results
YES NO
• GO GO WENDY
• $50 EXTRA
• 1250 PARTICIPANTS
• 1055
• 195
MARKET ANALYSIS
8.00%
15.00%
24.00%
30.00%
26.00%
22.00% 21.00% 21.00%
38.00%
36.00%
30.00%
27.00%
28.00%
27.00%
25.00%
22.00%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Year 1 Year 2 Year 3 Year 4
Smartella’s Position in the Smart Umbrella Market
Smartella Competitor 1 Competitor 2 Competitor 3
COST ANALYSIS-I
General Sales Price For Smart Umbrellas (USD) From Lowest to Highest
Senz Umbrella $59.99USD
Kisha Umbrella $79.99USD
NanoNuno Umbrella $98 USD
Light Saber Umbrella $99.99 USD
Haz Umbrella $129.99 USD
AVERAGE Price For a Smart
Umbrella
$93.5 USD
COST ANALYSIS-2
Costof Additional Materials
Cost of Changing Size and Vertically
Moving Mechanism
$15 USD
Cost of Wind Blocking System $12.5 USD
Cost of Radio Function $10 USD
Cost of Lightening System $5.2 USD
Cost of Loudspeaker System $4.5 USD
TOTAL Costof Additional Materials $49.2 USD
COST ANALYSIS-3
FinalMarketValueForSmartella
Average Price For a Smart Umbrella $93.5 USD
Total Cost of Additional Materials $49.2USD
FINAL MarketValue For Smartella $142.7 USD
COST ANALYSIS
QUALITY
UNIQUE
MULTIFUNCTIONAL
EXCEPTIONAL
FINANCIAL ANALYSIS
Year 1, 50000
Year 2, 65000
Year 3, 90000
Year 4,
110000
Sales
Year 1
Year 2
Year 3
Year 4
1st Year,
$400,000
2nd Year,
$520,000
3rd Year,
$720,000
4th Year,
$880,000
Profit
1st Year
2nd Year
3rd Year
4th Year
• $8 per Smartella
• Profit and Increasing Brand Value
• High Market Share
Innovative Functions
SMARTELLA
•Innovation for Our Future
•THANK YOU!
Smart Umbrella- Smartella Sales Presentation

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