23. For Users
Using it with 2 or 3 person at the
same time
Passing through the doors easily.
Walking in the crowded places
without crashing.
24. For Users
Walking without getting wet due to rain in windy and
rainy weathers
Connecting electronic devices
Seeing the floor easily at night with lightening
system.
Answering the phone calls via Bluetooth system
25. For Manufacturer
Supplying the raw material easily
Earning high amount of profit.
Increasing its brand value thanks to this product
Producing it without high engineering skills.
Increasing its brand value thanks to this product
27. MARKET ANALYSIS
8.00%
15.00%
24.00%
30.00%
26.00%
22.00% 21.00% 21.00%
38.00%
36.00%
30.00%
27.00%
28.00%
27.00%
25.00%
22.00%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Year 1 Year 2 Year 3 Year 4
Smartella’s Position in the Smart Umbrella Market
Smartella Competitor 1 Competitor 2 Competitor 3
28. COST ANALYSIS-I
General Sales Price For Smart Umbrellas (USD) From Lowest to Highest
Senz Umbrella $59.99USD
Kisha Umbrella $79.99USD
NanoNuno Umbrella $98 USD
Light Saber Umbrella $99.99 USD
Haz Umbrella $129.99 USD
AVERAGE Price For a Smart
Umbrella
$93.5 USD
29. COST ANALYSIS-2
Costof Additional Materials
Cost of Changing Size and Vertically
Moving Mechanism
$15 USD
Cost of Wind Blocking System $12.5 USD
Cost of Radio Function $10 USD
Cost of Lightening System $5.2 USD
Cost of Loudspeaker System $4.5 USD
TOTAL Costof Additional Materials $49.2 USD
32. FINANCIAL ANALYSIS
Year 1, 50000
Year 2, 65000
Year 3, 90000
Year 4,
110000
Sales
Year 1
Year 2
Year 3
Year 4
1st Year,
$400,000
2nd Year,
$520,000
3rd Year,
$720,000
4th Year,
$880,000
Profit
1st Year
2nd Year
3rd Year
4th Year
• $8 per Smartella
33. • Profit and Increasing Brand Value
• High Market Share
Innovative Functions