12. “advertising
agencies were not
built to deliver for
“always-on”
content marketing.
Brands like ours
need highly
creative content.”
Christa Carone – CMO
Xerox
13. “The challenge
facing marketers is
how to effectively
and efficiently
organize for this
new, nimble era of
content creation.”
Paul Matsen – CMO
Cleveland Clinic
14. “Brand storytelling is both
an art and a science. If
you’ve [delivered relevant,
authentic experiences],
your story can end up being
the one that people love
and more importantly
remember.”
Davide Grasso
VP Global Brand Marketing
Nike
15. “The more I can use brand stories to create
emotional connections to my consumers,
the less I have to trade on it. ”
Jonathan Mildenhall,
Worldwide VP of Creative
Coca Cola
16. If we believe that the
science of marketing
can be complex
enough to make “data
scientists” sexy
Why is it so hard to
believe that the art of
marketing can be as
complex as the best
stories ever told?
17. “In business, we delegate what’s
uncomfortable. Process makes us
comfortable, organized and scalable.
But do we need to pit it against
creativity?
We require mental and physical space for
ideas to be shaped, shared, iterated,
stomped to smithereens and reiterated.”
Beth Comstock, CMO
GE
18. “In business, we delegate what’s
uncomfortable. Process makes us
comfortable, organized and scalable.
But do we need to pit it against
creativity?
We require mental and physical space for
ideas to be shaped, shared, iterated,
stomped to smithereens and reiterated.”
Beth Comstock, CMO
GE
28. @ Robert_Rose
1,800,000 Views 1,353,000,000 Views
6 Years Of Human Time 10,425 Years Of Human Time
29. @ Robert_Rose
1,800,000 Views 1,353,000,000 Views
6 Years Of Human Time 10,425 Years Of Human Time
16 Years Of Human Time
30. @ Robert_Rose
1,800,000 Views 1,353,000,000 Views
6 Years Of Human Time 10,425 Years Of Human Time
16 Years Of Human Time
Every Hour...
31. @ Robert_Rose
1,800,000 Views 1,353,000,000 Views
6 Years Of Human Time 10,425 Years Of Human Time
16 Years Of Human Time
How do brands differentiate?
Every Hour...
48. “In business, we delegate what’s
uncomfortable. Process makes us
comfortable, organized and scalable.
But do we need to pit it against
creativity?
We require mental and physical space
for ideas to be shaped, shared, iterated,
stomped to smithereens and
reiterated.”
Beth Comstock, CMO
General Electric
