Urban Tech Startup, Stepinto.City, It has developed product combined three-way call system and A.I driven chatbot to solves communication problems between English speaking people and Non-English speaking people in the city

1. S T E P I N T O . C I T Y
Confidence in the city | Human and Machine collaborate in the communication

2. Machine,
Human
and
Confidence
Everyone who speaks
different languages,
understand each
other literally and
figuratively with the
support of city mate
and A.I technology in
the city

3. Stepinto.City|HumanandMachinecollaborateinthecommunication S T E P I N T O . C I T Y |
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Founder’s storyWhen I visited San Francisco during the business traveling around 10 countries to support Asian-based startups in the exhibition two years
ago. Unlikely New York City, There are a lot of hills and a little different traffic signals. I encountered car accidents with my rent-a-car. I
should've solved all things cleared. However, My limited english conversation skills, the lacks of knowledge, no network in San Francisco and
busy schedule to go to Asia next day led me not to solve this problem clearly. and after I backed New York two month later, I had to face the
expensive fine on me. and I should pay it without any negotiation and the insurance was cancelled. Once I faced this situation, I've often
found the similar cases like me in the travelers communities, immigrants society and even Old people and their family got suffered from
scam/fraud caused by communication barrier.
W E F O U N D S U P E R P R O B L E M I N N E W C I T Y

4. Stepinto.City|HumanandMachinecollaborateinthecommunication S T E P I N T O . C I T Y |
Thirty-nine percent
said they were victims
of fraud ― and one-
third of those people
lost money (an
average of $15,246)
57 percent of whom are
over the age of 50, lose
a total of $40 billion to
telemarketing fraud
alone
Falling ill in a city can be scary
and isolating. And if you don’t
have the language skills to
explain your symptoms to
healthcare professionals
sometimes getting sick abroad
can even be life-threatening.
4
So, We started to
research what
communication
problems exists and
how visitors have
suffered from itC
C O M M U N I C AT I O N P R O B L E M S C A S E S I N T H E C I T Y

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0 1 .
0 3 .
0 4 . 0 2 .
01. ENGLISH
SPEAKING PEOPLE
City visitors has often suffered from
communication problems
02. NON-ENGLISH
SPEAKING PEOPLE
They’re just local people who has often
experienced the barrier with visitors
03. CITY MATES
City mates can help the visitors who are
not familiar with the city experience
04. A.INGEL CHATBOT
A.I driven chatbot assists three way
communication when the unexpected
event happens
COMMUNICATION
PROBLEMS
HAPPEN
HUMAN AND A.I
SUPPORT PEOPLE TO
SOLVE PROBLEMS
T H R E E P I L L A R S O F H U M A N C O M M U N I C AT I O N + A P I L L A R O F M A C H I N E S U P P O R T
KOREAN | ARABIC

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Rapid Prototype
While We researched communication problems in greater New York, My team was connected with Vantage health system (http://
www.vantagenj.org/) which can’t afford to reach out Korean patients suffered from mental addiction because of language barrier. So, We’d
used our three-way communication method to help member of minority community in New Jersey while developing P.O.C.
HELPED NON-ENGLISH
SPEAKING SPEAKER TO
GET SOCIAL AIDS
THE PATIENT NOT
FAMILIAR WITH TECH.
SO, WE USED
SPEAKERPHONE.
COMMUNICATION
BARRIER BETWEEN N.P.O
AND THE PATIENT

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INTERNATIONAL TRAVELERS
- Language barriers
- Qualification of information
- Cultural difference
- Lacks of confidence
PRIMARY & FIRST TARGET
EXPATS
W H O S U F F E R E D F R O M C O M M U N I C AT I O N P R O B L E M
IMMIGRANTS
- Language barriers
- Cultural difference
- Fear of Scam / Fraud
- Lacks of confidence
DOMESTIC TRAVELERS
- Too much information
- Lacks of confidence
BUSINESS TRAVELERS
- Language barriers
- Qualification of information
- Cultural difference
INTERNATIONAL STUDENTS
- Language barriers
- Qualification of information
- Cultural difference
- Lacks of confidence
- Uncertainty

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COMMUNICATION
PROBLEM BETWEEN
TRAVELERS, LOCAL
PEOPLE AND CITY
MATE
COMMUNICATION
PROBLEM WITH THREE
OF NON-PROFITABLE
ORG, MINORITY
COMMUNITY AND
COMMUNICATION
SUPPORTER
ENGLISH PRACTICE
BETWEEN ENGLISH
TEACHER, STUDENTS
AND BI-LINGUAL
COACH
SUPPORT SMALL
BUSINESS FOR OWNER
TO SOLVE
COMMUNICATION
PROBLEM WITH
FOREIGN CUSTOMERS
BUSINESS MEETING
BETWEEN BUYERS,
SELLERS AND
COMMUNICATION
SUPPORTER
SUPPORT CO-
WORKERS’
COMMUNICATION IN
THE GLOBAL REMOTE
WORKING
U S E - C A S E S

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H O W T O A D A P T S T E P I N T O . C I T Y I N T O P R O D U C T
STEPINTO.CITY IS LIKE WATER
“YOU PUT WATER INTO A CUP IT BECOMES THE CUP”
“YOU PUT WATER INTO A BOTTLE IT BECOMES THE BOTTLE”
“YOU PUT IT INTO A TEAPOT IT BECOMES THE TEAPOT”
ILLUSTRATION BY STEPHANIE WALTER

10. PRODUCT
SMARTPHONE APPLICATON
FIRST CATEGORY

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IT HAS BEEN DEVELOPED
PRODUCT COMBINED THREE-
WAY CALL SYSTEM AND A.I
DRIVEN CHATBOT TO SOLVES
COMMUNICATION PROBLEMS
IN THE CITY.
Travel Sector
P R O D U C T O V E R V I E W

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THREE-WAY
COMMUNICATION
3-way calling system with conversation
recording, rich media chatting system
INSTANT PAY-AS-GO SERVICE
User can use the service without pin number
and connect city mates with ease
HUMAN SUPPORT WITH GIG
ECONOMY
Appearance of closest C.T location and
data on map in real time
K E Y F E AT U R E
A.I DRIVEN CHATBOT
Data driven A.I supporting system, M.L
that learns users behavior

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A P P S
CITY MATE PROFILE THREE-WAY CALL PROCESS
1 CLICK REQUEST FOR USER TO JOIN THREE WAY CALL
EASY SETUP THE CALL BY A.INGEL CHATBOT ASSISTANCE

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BEFORE THE CALL
- Set up the call
- Guide Three-way call
- invite bi-lingual city mate
- Recommendation city mate (TBD)
IN THE CALL
- Guide Three-way call
- Notice call-time
- Support charing rich media (TBD)
- Translate Language (TBD)
AFTER THE CALL
- Wrap up the call
- Deliver Clouded record file
- Support charing rich media (TBD)
W H AT A . I D R I V E N C H AT B O T S U P P O R T C O M M U N I C AT I O N B A R R I E R
MACHINEHUMAN
- CORRECT MACHINE TRANSLATION
- UP-TO-DATED INFORMATION
- CONVERSATIONAL COACH
- EMOTIONAL CARE
- INSTANT INTERPRETATION AND
TRANSLATION
- INSTANT TRANSLATION
- DECISION ASSISTANCE
- TREE-WAY CALL SETUP
- AFTER CALL SERVICE
- CLOUD RECORDING DELIVERY
A . I D R I V E N C H AT B O T
A . I N G E L
T H R E E - W AY C A L L

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A.I driving the similar solved
problem case
recommendation(A.I
recommendations based on
similar & resolved cases)
• Emotional touch
with A.I based on
prediction of user’s
behavior
Realtime Angel map
to secure city visitors
& Matching city angel
to do offline support
F U T U R E O P T I M I Z AT I O N

16. MARKET &
BUSINESS
STRATEGY

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Market Validation
& How to recruit
City Mate
We register the problem solving services
using P.O.C on major travel experience
platform like Airbnb, TripAdvisor and gig
economy platform to test our concept as
well as recruit city mate
.01 GIG PLATFORM
We build community by Viral loop to
get the user cases of communication
problem.
step 1. making survey form
step 2. Online spread the survey
step 3. Offline activity during gig on
travel experience platform
.02 VIRAL LOOP

18. DIRECT DOWNLOAD VIA
COMMUNITY BUILDUP
PARTNERSHIP WITH
INTERNATIONAL TRAVEL AGENCY
OR SERVICE IN THE REGION
PARTNERSHIP WITH MA JOR
TRAVEL INSURANCE COMPANY
Go-to-market
• TRAVEL INSURANCE (AFTER CARE) + OUR APP
(INSTANT CARE)
• STEPINTO.CITY SOLUTION TO REDUCE THE LOSS
RATIO IN THE INSURANCE BUSINESS

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NEW
YORK
As many as 800 languages are spoken in New
York, making it the most linguistically diverse city
in the world. New York City is home to more than
3.2 million residents born outside the United
States, the largest foreign-born population of any
city in the world. So, It will be one of most
significant test ted.
It solves
communication
problems in the city
I N I T I A L S E R V I C E A R E A
WHY? NEW YORK
F O R E I G N B O R N P E O P L E : 3 . 2 M I L L I O N
A M E R I C A B O R N P E O P L E : 4 . 8 M I L L I O N
The MSA definition is titled the New York-Newark-
Jersey City, NY-NJ-PA Metropolitan Statistical
Area, and includes a population of 20.3 million
people by 2017 Census estimates, roughly 1 in 16
Americans and nearly 7 million more than the
second-place Los Angeles metropolitan area in
the United States.

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TRAVELERS
65.1M
POPULATION OF
GREATER NEW YORK
20.3M
Foreign travelers pay on
average 4% to 10% of their
travel costs on insurance
7%
NUMBERS OF MARKET
From NYC to Cities in Asia

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+800
L A N G U A G E S
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ENGLISH SPEAKING VISITORS
FACED COMMUNICATION
PROBLEMS IN NON-ENGLISH
LANGUAGE CITIES
ASIA
NYC
TA R G E T C I T I E S
Top 20 cities based on 2018
arrivals
1. Hong Kong: 29,827,200 arrivals
2. Bangkok, Thailand: 23,688,800 arrivals
4. Singapore: 18,551,200 arrivals
5. Macau:18,931,400 arrivals
7. Dubai : 16,658,500 arrivals
9. Kuala Lumpur: 13,434,000 arrivals
10. Shenzhen, China: 12,437,300 arrivals
11. Phuket, Thailand: 11,945,500 arrivals
12. Istanbul, Turkey: 12,121,100 arrivals
13. Delhi, India: 12,505,300 arrivals
14. Tokyo, Japan: 9,896,300 arrivals
16. Antalya, Turkey: 10,729,300 arrivals
17. Taipei, Taiwan: 9,783,300 arrivals
18. Guangzhou, China: 9,392,000 arrivals
19. Mumbai, India: 10,670,100 arrivals
First
service
area

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Overall
Market
• GLOBAL INTERNATIONAL TOURISM REVENUE: 1.34 TR USD
• TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GLOBAL
ECONOMY 8.27 TR USD
• Travel Insurance Market to Reach $28,264 Million, Globally, by 2022

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SECURITY AND CONFIDENCE
Stepinto.city makes the user to
tap the untapped city with full
confidence and Citi mates help
them to experience city life
UNEXPECTED BUDGET
Three way instant
communication solution leads
the visitors to avoid unexpected
accidents. and help people to
solve problem instantly before it
grows big problem.
SMALL BUSINESS IN THE CITY
Help communication problem of the
visitors and small business owner to
experience city life and It leads them to
discover and hidden gem in the city. It will
support small business economy growth
B E N E F I T S

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We can start gig
just with
smartphone.
Don’t need Pre-
Communication.
2 hours flexible labour X 20 day
= over 2,000 dollars per month
UBER NEEDS CAR TO START GIG
AIRBNB NEEDS HOUSE TO START GIG
FIVERR NEEDS COMMUNICATION TIME
I D E A - H O W T O R E C R U I T C I T Y M AT E S

25. ABOUT
STEPINTO.
CITY
ROAD
MAP
KEYWORD TEAM

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COMMUNICATION CITY
Oral Communication
Public speech, News
reading, Television, Radio,
telephone and mobile
conversations.
Written Communication
any hand written, typed,
Newspaper, printed word
documents, letters, books
and magazines
01
More than half of the world’s
population now lives in cities,
and the number of urban
citizens around the world is
projected to rise to 66% by
2050.
More than 264,000 people
moved to New York in the
past year, according to
StreetEasy, and they’re coming
in from all over: 35 percent of
these new New Yorkers came
from abroad, and 65 percent
from within the United States.
02
W H AT K E Y W O R D S W E D E A L W I T H

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He has focused on simplicity and inspiring creativity
through clarifying the structure and product
management. and Recently, He joined one of
members at EM(Entrepreneur Maker).works
founded in S.Korea and U.S so that I support the
entrepreneurs who want to cross over into the
global market.
JUNHWAN PAUL KANG
B U S I N E S S D E S I G N E R
C . E . O & C O - F O U N D E R
Yeom has been play a role of CTO for Stepinto.city,
and always work as builder who has critical thinking
and approaches.
Yeom holds a BA in computer graphic and MA in
installation arts. Yeom was an illustrator before he
starts his career in software developments
CHRISTOPHER D YEOM
P R O D U C T B U I L D E R
C .T . O & C O - F O U N D E R
Business Development and Project
Management in ICT/ES projects are major
parts of my professional experience for the
organizations I worked in. Specialties: Business
development and Project Management for ICT/
ES projects.
ODEH HADDADIN
B U S I N E S S D E V E L O P E R
C . O . O & C O - F O U N D E R
T E A M M E M B E R S
J . P A U L @ S T E P I N T O . C I T Y C H R I S @ S T E P I N T O . C I T Y O D E H @ S T E P I N T O . C I T Y

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THE PRODUCT
DEVELOPMENT
STEPS OF
STEPINTO.CITY
S
Universal Trinity method to
solve all kind of
communication
.01 METHODOLOGY
DESIGN
Built Three-way call enabled
on smart phone
.02 PROVE OF
CONCEPT
Registered visiting problem
solving service on gig
platform
.03 MARKET
VALIDATION
2018
2019.MAR
2019.MAY

29. Voice assistance will be added
to support visitors
.05 MVP VER 2.0
Three way communication
with A.I driven chatbot
assistance
.04 MVP VER 1.0
Matching visitors and local people based
on the unique matching algorithm
.07 PRODUCT VER 2.O
Advanced A.I driven chat bot
with the regular support
.06 PRODUCT
AND.
2019.AUG
2019.NOV
2020.JAN
2021

30. Thank you.