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A roadmap to Data Driven Advice
Michael Goedhart - Head of Technology RBI
1
2
© Reed Business bv | Roadmap to data driven advice| September 2017
Agenda – a roadmap to Data Driven Advice
© Reed Business bv | Roadmap to data driven advice| September 2017
3
1. Een solide fundament
• RBI en Nextens
• Innovatieve technologie​
• Geoptimaliseerde processen​
• Onafhankelijke teams en mensen​
2. Big Data, Big Ideas, Small Steps​
• Visie
• Proof of concept
• Eerste data product
• Roadmap
Reed Business Information (RBI)
4
Onderdeel van
“RELX Group is a global povider of information and analytics for
professional and business customers across industries
RBI is a leading fast-growth provider of data and analytics, solving
critical problems for business globally
© Reed Business bv | Roadmap to data driven advice| September 2017
Nextens
5
© Reed Business bv | Roadmap to data driven advice| September 2017
Stap naar de cloud
• Connectiviteit
• Toepassen van ‘service driven’ business modellen
• Targetten doelgroepen met specifieke content
• Toegankelijk anytime, anywhere
Aanpassingen aan nieuwe technologieën en een
veranderende markt
6
1984
2008
2011
1995
Software history2011 – Veranderende business
© Reed Business bv | Roadmap to data driven advice| September 2017
Een solide delivery process volgens een agile aanpak
• 100% self supporting team
• Working Agile/ Scrum
• Krachtige zelfsturende teams
• Geen projecten
• High business involvement
7© Reed Business bv | Roadmap to data driven advice| September 2017
Proof fast, fail fast
• 10 omgevingen
• 50+ websites
• Add 10 products
per jaar
• 20+ external
interfaces
• 300 GB SQL data
• 1.4 TB blob data
• 1+ mln lines of
code
8
Scalable Nextens Architecture
Continue refactor
Technical depth en stability & performance
zijn onderdeel van de backlog
Nextens Architecture
Proof of Concepts
• POC/ POA voor nieuwe toepassingen
en technologieën
© Reed Business bv | Roadmap to data driven advice| September 2017
Uitbreiden van team capabilities
9
-1
0
1
2
3
4
5
Authentication
Build automation
Web
Koppelingen
Beheer
Nextens
StorageTesting
Development
Azure
BigData
Infrastructure
ALM
Technical Skills 2016 vs 2017
2017
2016
Uitbreiding capabilities door…
• Ontwikkeling in blended teams
• Recruitment
© Reed Business bv | Roadmap to data driven advice| September 2017
Big Data, Big Ideas,
Small Steps
10
De eerste stappen naar advies
© Reed Business bv | Roadmap to data driven advice| September 2017
Een ‘evolving vision’
11
The crowd to the cloud A better price for
analytics driven advice
Robo analytics
Conquer 1st
position in online
tax services
Accelerate competitive
advantage with top notch
analytical tools
Evolve to a new category robotic
analysis tools
2012-2016 2016-2020 2020-2024
strategic
vision
Human driven analytics Robo-analytics
2017 2018 2019 2020
© Reed Business bv | Roadmap to data driven advice| September 2017
Eerste stappen naar data driven advies
Q4 2016
o Add customer value for 2018
o Future proof producten
Deliver een Data analytics product
voor 2018
• Haalbaarheid
• Operationele kosten
• Impact
• Capabilities
First dashboards live
Big Data platform fundament
Q2-Q4
Interactive dashboards
Q1
Succesvolle POC
August September October November
Dashboard
verbeteringen
Jaarstukkenratio’s
Dashboard
verbeteringen
PD’s in dashboards
Dashboard
verbeteringen
Advice notifications
Benchmarking CBS
data
Power BI premium
Release kalender
© Reed Business bv | Roadmap to data driven advice| September 2017
We prioriteren continue door..​
…uitvoeren van customer research
© Reed Business bv | Roadmap to data driven advice| September 2017
…het volgen van onze strategie
100 days approach to elaborate each opportunity
© Reed Business bv | Roadmap to data driven advice| September 2017
An ambitious program that combines
software, content and advice to add
value to tax advisory businesses
Een evolution path naar het ‘Supersize me’ concept
Analytics Design Sprint
•Ideation of use cases and ‘big ideas’
•Clustering opportunities
•Prioritering
•Actieplannen
1. Process
research
2. Concept
creation
3. User
validation
100 dagen elaboratie
© Reed Business bv | Roadmap to data driven advice| September 2017
Een roadmap naar data driven advies
16© Reed Business bv | Roadmap to data driven advice| September 2017
Nextens data driven advice roadmap on it’s way…
17
Eerste stappen op de roadmap in 2018
• Direct waarde toevoegen door uitbreiding bestaande producten met analytics mogelijkheden
• Proof of Value voor adviessignalen
© Reed Business bv | Roadmap to data driven advice| September 2017
18© Reed Business bv | Roadmap to data driven advice| September 2017

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A Roadmap to Data-Driven Tax Advice

  • 1. A roadmap to Data Driven Advice Michael Goedhart - Head of Technology RBI 1
  • 2. 2 © Reed Business bv | Roadmap to data driven advice| September 2017
  • 3. Agenda – a roadmap to Data Driven Advice © Reed Business bv | Roadmap to data driven advice| September 2017 3 1. Een solide fundament • RBI en Nextens • Innovatieve technologie​ • Geoptimaliseerde processen​ • Onafhankelijke teams en mensen​ 2. Big Data, Big Ideas, Small Steps​ • Visie • Proof of concept • Eerste data product • Roadmap
  • 4. Reed Business Information (RBI) 4 Onderdeel van “RELX Group is a global povider of information and analytics for professional and business customers across industries RBI is a leading fast-growth provider of data and analytics, solving critical problems for business globally © Reed Business bv | Roadmap to data driven advice| September 2017
  • 5. Nextens 5 © Reed Business bv | Roadmap to data driven advice| September 2017
  • 6. Stap naar de cloud • Connectiviteit • Toepassen van ‘service driven’ business modellen • Targetten doelgroepen met specifieke content • Toegankelijk anytime, anywhere Aanpassingen aan nieuwe technologieën en een veranderende markt 6 1984 2008 2011 1995 Software history2011 – Veranderende business © Reed Business bv | Roadmap to data driven advice| September 2017
  • 7. Een solide delivery process volgens een agile aanpak • 100% self supporting team • Working Agile/ Scrum • Krachtige zelfsturende teams • Geen projecten • High business involvement 7© Reed Business bv | Roadmap to data driven advice| September 2017
  • 8. Proof fast, fail fast • 10 omgevingen • 50+ websites • Add 10 products per jaar • 20+ external interfaces • 300 GB SQL data • 1.4 TB blob data • 1+ mln lines of code 8 Scalable Nextens Architecture Continue refactor Technical depth en stability & performance zijn onderdeel van de backlog Nextens Architecture Proof of Concepts • POC/ POA voor nieuwe toepassingen en technologieën © Reed Business bv | Roadmap to data driven advice| September 2017
  • 9. Uitbreiden van team capabilities 9 -1 0 1 2 3 4 5 Authentication Build automation Web Koppelingen Beheer Nextens StorageTesting Development Azure BigData Infrastructure ALM Technical Skills 2016 vs 2017 2017 2016 Uitbreiding capabilities door… • Ontwikkeling in blended teams • Recruitment © Reed Business bv | Roadmap to data driven advice| September 2017
  • 10. Big Data, Big Ideas, Small Steps 10 De eerste stappen naar advies © Reed Business bv | Roadmap to data driven advice| September 2017
  • 11. Een ‘evolving vision’ 11 The crowd to the cloud A better price for analytics driven advice Robo analytics Conquer 1st position in online tax services Accelerate competitive advantage with top notch analytical tools Evolve to a new category robotic analysis tools 2012-2016 2016-2020 2020-2024 strategic vision Human driven analytics Robo-analytics 2017 2018 2019 2020 © Reed Business bv | Roadmap to data driven advice| September 2017
  • 12. Eerste stappen naar data driven advies Q4 2016 o Add customer value for 2018 o Future proof producten Deliver een Data analytics product voor 2018 • Haalbaarheid • Operationele kosten • Impact • Capabilities First dashboards live Big Data platform fundament Q2-Q4 Interactive dashboards Q1 Succesvolle POC August September October November Dashboard verbeteringen Jaarstukkenratio’s Dashboard verbeteringen PD’s in dashboards Dashboard verbeteringen Advice notifications Benchmarking CBS data Power BI premium Release kalender © Reed Business bv | Roadmap to data driven advice| September 2017
  • 13. We prioriteren continue door..​ …uitvoeren van customer research © Reed Business bv | Roadmap to data driven advice| September 2017 …het volgen van onze strategie
  • 14. 100 days approach to elaborate each opportunity © Reed Business bv | Roadmap to data driven advice| September 2017
  • 15. An ambitious program that combines software, content and advice to add value to tax advisory businesses Een evolution path naar het ‘Supersize me’ concept Analytics Design Sprint •Ideation of use cases and ‘big ideas’ •Clustering opportunities •Prioritering •Actieplannen 1. Process research 2. Concept creation 3. User validation 100 dagen elaboratie © Reed Business bv | Roadmap to data driven advice| September 2017
  • 16. Een roadmap naar data driven advies 16© Reed Business bv | Roadmap to data driven advice| September 2017
  • 17. Nextens data driven advice roadmap on it’s way… 17 Eerste stappen op de roadmap in 2018 • Direct waarde toevoegen door uitbreiding bestaande producten met analytics mogelijkheden • Proof of Value voor adviessignalen © Reed Business bv | Roadmap to data driven advice| September 2017
  • 18. 18© Reed Business bv | Roadmap to data driven advice| September 2017

Editor's Notes

  1. Ik neem jullie graag mee in hoe we als reed business invulling hebben gegeven aan de analytics roadmap en welke uitdagingen we hadden. Ik ben benieuwd naar de uitdagingen die jullie hebben. Aan het einde ben ik te vinden in de stand van Macaw en dan hoor ik dat graag.. Wij zijn in staat om heel snel nieuwe producten te lanceren, maar de belangrijkste uitdaging zit in keuzes en het identificeren van de meeste klantwaarde. Hoe we hier gekomen zijn en hoe we er vervolgens invulling aan heb gegeven, dat ligt ik in dit verhaal graag toe!
  2. Eerst voorstellen. JDI past goed bij mij (bekende slogan sportmerk), maar is ook van toepassing hoe wij als RBI er mee om gaan. Om de paralel met sport verder te trekken. Inderdaad wel er voor gaan, maar wel met een doel. Trainen is makkelijker als je en doel hebt. Datzelfde geldt op het werk, ervoor gaan maar wel weten waar je uiteindelijk wil eindigen. Zelf meer dan 15 jaar ervaring, achtergrond in business consultancy en management. De kans gekregen om hier iets op te bouwen en daar heb ik nooit spijt van gehad! Geen development achtergrond.
  3. Wij hebben afgelopen periode hard gewerkt aan een roadmap naar data gedreven advies. Grootste uitdaging is welke problemen voor de klant op te lossen, oftewel welke waarde gaan we toevoegen. De technologie is geen remming meer. Zodra de business bepaald wat ze willen, dan kunnen wij als PD afdeling in korte tijd producten opleveren. Hoe we daar zijn gekomen vertel ik in deel 1. Deel 2 vertel ik hoe we daar invulling aan geven en hoe we de roadmap hebben vormgegeven.
  4. Portfolio of businesses in B2B History in publishing Getransformeerd tot succesvolle online & data business Focus op data & analytics Uitleg businesses
  5. Ook de cloud stond nog in de kinderschoenen. Azure dateert van 2010 en in 2011 hebben wij de stap gewaagd. Dit is niet altijd even makkelijk geweest. Maar als we het toen niet hadden gedaan, dan hadden we nu gestaan waar veel van onze concurrenten staan.
  6. Business is part of scrum process Planning op onderdelen Per 3 weken een release Blended en distributed teams Dedicated product owner and Scrum master Geen projecten, maar Scrum! Apart ‘Customer Focus’ team (Kanban) Voorbeeld klantfeedback. Waarmaken wat we beloven.
  7. Klein beginnen en opbouwen. Werkende software opleveren! Scrum meer dan alleen stand up en planning!
  8. Nauwe samenwerking MS door nieuwe technologieen Specialisten van Macaw samen met interne developers in Scrum teams Veel verantwoordelijkheid in teams, eigen oplossingen. Geen verloop afgelopen 4 jaar!
  9. Crowd to the cloud was eerste serie projecten. Nu afgerond. Basis staat. De voordelen van de cloud worden benut. Bijvoorbeeld koppelingen met CRM, boekhoudsoftware, accorderingensportalen etc. Ook klantdossier en bijvoorbeeld een klantportaal.
  10. Agile approach Vervanging PowerBI embedded.
  11. Pilot group UX research afdeling Customer advisory board Interviews (ook development) Continue verbetering Lastig voor de klant om de toekomst te bepalen. Daarvoor is een duidelijke visie op de markt nodig.
  12. Invulling geven aan de volgende stap in de evolutie van Nextens, namelijk naar een data analytics oplossing.
  13. Slices of value